KOREA MICE EXPO 2026 (KME2026), Korea’s largest MICE industry exhibition, will be held for three days from 17 (Tue) to 19 (Thu) November in Magok, Seoul’s newly rising MICE hub. KME2026 is an internationally certified exhibition hosted and organized by the Korea MICE Association, with official support from the Ministry of Culture, Sports and Tourism, the Korea Tourism Organization, and the Seoul Metropolitan Government.
Under this year’s slogan, ‘Define Your Angle, Shape Your MICE,’ various organizations and companies across the sector-including domestic and international MICE host cities, venues, PCOs/PEOs[1], hotels, tourism/service companies, and MICE Tech companies-will participate. Attendees will share their unique perspectives and expertise to explore new business opportunities and collaborative partnerships.
? Business meetings at KME2026 will focus on maximizing actual conversion and outcomes rather than merely increasing the total number of meetings. International buyers are rigorously selected from global companies and organizations with concrete plans to host MICE events in Korea within the next three years, thoroughly evaluating their decision-making authority and past event experience. Domestic buyers include MICE host organizations from diverse fields such as medicine, science, technology, and education, with their scope and scale expanding continuously every year. By inviting buyers with genuine demand for MICE events and matching them with relevant sellers through a pre-matching system, the effectiveness and business results of meetings are expected to be significantly enhanced.
? In the exhibition sector, participation from regional tourism organizations (public sector), regional MICE alliances (private sector), and international organizations and companies is particularly notable.
Reflecting the convergence nature of the MICE industry, vibrant business networking and meetings between participating sellers are also expected to take place on the exhibition floor.
? At the conference ‘MICE WAVE’, the ‘2nd Korea-China-Japan MICE Forum’ will be held. This forum is a private-led initiative jointly organized by the MICE associations of Korea, China, and Japan. This year, under the theme of ‘Sports MICE,’ the participating countries will share ideas for collaboration and key case studies. Additionally, sessions in collaboration with international partner organizations will address global MICE trends, local industry transformations, and strategic response cases.
? Participating international organizations in KME Conference: Encore, ICCA (International Congress and Convention Association), GSTC (Global Sustainable Tourism Council), MPI (Meeting Professionals International), and more.
? Furthermore, KME2026 introduces a new program designed to showcase AI-based MICE technology companies and rapidly growing solution providers. A dedicated MICE Tech Zone will be featured on the exhibition floor, alongside the inaugural ‘MICE Tech Awards’ to honor outstanding MICE tech companies. By comprehensively evaluating solutions for innovation, field applicability, and potential for industry expansion, the event aims to uncover top-tier technologies and bridge tech innovators with on-site MICE professionals.
? Danny Hyundae Shin, Chairman of Korea MICE Association, stated, ‘KME2026 will be a place where diverse industry players with different roles and angles come together to create new possibilities. Based on highly qualified selected international buyers, a broader range of domestic buyers, and expanded international seller participation, we will focus on the quality rather than the quantity of business meetings and evolve KME into a global business platform encompassing both inbound and outbound business.’ Booth applications, sponsorship participation, and pre-registration for KME2026 can be submitted on the official website (koreamiceexpo.com). Early-bird booth applications are accepted until August 14 (Fri).