CELEBRATING a decade of digital marketing innovation, the Digital Marketing Association of the Philippines (DMAP)-known for its excellence and innovation in digital marketing-will set the stage for unlocking the next evolution of customer engagement at the 10th edition of the annual Digital Congress (DigiCon) with the theme ‘The Age of ‘i’: The Power of Personalization’ to be held on October 16 and 17 at the Manila Marriott Hotel in Pasay City.
Now in its 10th year, the major digital convention will gather global and local industry experts, thought leaders, and technology pioneers who will explore the complexities of personalization in a world driven by artificial intelligence (AI), unlocking strategies for scalable and impactful connections.
DigiCon ‘The Age of ‘i” 2025 will offer attendees opportunities to learn, interact, and collaborate through five focused tracks: Innovation (AI), Intelligence (data science), Immersive (retail and activations), Impact (brand building), and Integration (business transformation).
These tracks, along with various practical and immersive activities, aim to enable attendees to explore new trends and emerging technologies in personalized marketing, fostering a culture of innovation and collaboration among industry pros.
‘We are entering an era where personalization is paramount. This year’s theme.celebrates the transformative power of technology to create unique, meaningful connections with customers. In this rapidly evolving digital landscape, brands must navigate [ways] to cultivate personal experiences in a connected world, driving stronger brand loyalty and effective customer experience.’ ‘[The event] will be the destination to empower digital marketers to navigate this era and explore the future of personalized experiences.’
Delegates of this year’s event will also have the opportunity to obtain program certifications in partnership with the Certified Digital Marketer or CDM. This initiative aligns with DMAP’s mission to future-proof the industry by providing crucial insights and skills, empowering marketers to stay ahead of the curve in the digital age amid evolving consumer behaviors and rapid technological shifts.
‘Filipinos are even more connected and are changing their habits digitally, so digital marketers must possess new levels of expertise and adaptability. [We are keen on leading the industry in navigating this complex landscape, providing key] insights and skills necessary to thrive in an era of hyper-personalization,’ DMAP President Miko David said. ‘We continue to strive toward fostering an ecosystem where innovation thrives; where professionals are equipped to shape the future of digital engagement.’
Building on past successes, DigiCon The Age of ‘i’ expects to attract over 2,000 attendees from various sectors, including marketing, advertising, business, academia, media, and innovation. To secure your spot and learn more about the event, visit https://www.digicon.com.ph ore-mail conference@dmap.com.ph.