Globe Telecom Inc. is rolling out a suite of new products and services as it braces for intensified competition, aiming to capture a larger share of customer spending through what it calls ‘purposeful connectivity.’
The telecommunications giant unveiled its fourth-quarter 2025 ‘blueprint’ featuring enhanced mobile plans, expanded fiber offerings, and digital lifestyle services that aim ‘to meet evolving customer needs’ during the holiday season and beyond.
‘We are in the business of connectivity and one of the things that are really, really important for us is to be able to meet our customers’ needs,’ Globe SVP Yoly Crisanto said in a press conference. ‘That is why all these innovations are meeting our customers’ needs. If we meet them, customers will choose us versus competition.’
She acknowledged that Globe expects more aggressive competition in the coming year given the regulatory developments, with the company preparing to defend its market position through continued innovation.
‘We will not take any competition lightly,’ she said. ‘And that is why all of these innovations are being done to be able to meet our customers’ needs and to compete.’
The telco’s strategy centers on increasing its ‘share of wallet’-the portion of customer spending that goes to Globe rather than rivals.
‘We want better share of wallet from our customers and at the end of the day they will redound to our bottom line,’ Crisanto said.
Among Globe’s highlighted offerings are its 5G services as well as prepaid products like Go5G TURBO 50 and Go+ 99 plus AI targeting the ‘hyperconnected’ youth market.
For Filipinos abroad, Globe unveiled GoRoam for leisure travelers and Roam Kabayan 3-in-1 packs for overseas Filipino workers, while Globe At Home features AI-powered partnerships for home connectivity.
On the enterprise side, Globe Business is rolling out the Globe API Ecosystem, which includes a GSMA-certified Number Verification API developed with partners m360 and Concati.
The company is also offering Digitest, a digital maturity assessment tool to help organizations evaluate their digital capabilities.
Globe’s push comes as the Philippine telecommunications sector is expected to welcome around seven new players with the passage of the Konektadong Pinoy Law and its implementing rules and regulations.