THE country’s leading media company, GMA Network marked a significant milestone in its partnership with Cut Unlimited Inc. during a mediacon held on September 24 in Quezon City. Anchored in generosity, community, and the spirit of Christmas, the collaboration has flourished for 25 years through the metro’s longest-running holiday shopping fair, the annual Noel Bazaar.
Known for its much-anticipated GMA Celebrity Ukay-Ukay, where shoppers can purchase pre-loved items from popular and beloved stars and personalities from the network, the Noel Bazaar has also provided opportunities for independent merchants to market their unique, artisanal products. Part of the proceeds are then donated to the GMA Kapuso Foundation (GMAKF), providing further support for its ongoing projects and initiatives.
GMA Network vice president for corporate affairs and communications Angela Javier Cruz highlighted the enduring alliance between the network and Cut Unlimited during her speech at the event: ‘In our ever-changing world, some partnerships are really meant to last and become stronger through time.’
Meanwhile, GMA Kapuso Foundation executive vice president and COO Rikki O. Escudero-Catibog spoke of the impact of the partnership for its education programs, which further support schoolchildren with school supplies and the construction of earthquake-proof and typhoon-resistant school buildings.
The mediacon was also attended by Cut Unlimited managing director Justine Bautista-Reyes, marketing manager Maxine Sabandal, and the Noel Bazaar ambassadors, Sparkle GMA Artist Center’s Skye Chua and the P-pop group Cloud 7.
This year’s Noel Bazaar will have over 500 merchants. Shoppers can drop by and purchase fashion finds, accessories, and many more at the following venues and dates: Filinvest Tent in Alabang from October 17 to 19; Okada, Manila from November 14 to 16; World Trade Center from November 26 to 30. The Noel Bazaar then returns to the Filinvest Tent in Alabang from December 18 to 21.