NutriAsia, the makers of the Philippines’ best condiments and sauces, made waves at the 2025 Panata Awards bagging one Gold and two Silver trophies during the prestigious awards night held at the Fairmont Makati last November 14, 2025.
NutriAsia’s innovative digital-to-retail shopper engagement program SHOP N’ SNAP clinched the Gold Award for Innovative Execution Through Mobile Award. The groundbreaking campaign leveraged mobile gamification to drive consumer interaction in supermarkets nationwide, turning everyday grocery shopping into a fun, rewarding experience while significantly boosting trial and repeat purchases across NutriAsia’s portfolio of brands.
Meanwhile, UFC Overload, NutriAsia’s bold new range of ready-to-use all-purpose sauces launched in 2024, bagged two Silver Awards: Best Showcase for Integrated Marketing Communication and Best Showcase for Disruptive Creatives.
UFC Overload disrupted the condiment category with its ‘Eats-All-Purpose’ positioning the brand as a versatile line of thick, flavor-packed sauces designed to elevate everything from fried chicken and grilled meats to noodles, fries, and even pizza.
The multi-channel campaign combined striking out-of-home visuals, viral social media challenges, influencer partnerships, and in-store activations that resonated strongly with Gen Z and millennial home cooks.
The three-woman team that proudly accepted the awards on stage represented the cross-functional powerhouse behind these campaigns: Marion Carlos – Jr. Asst Media Manager; Rosalin Conaco – Sr. Media and Corporate Marketing Manager, Madz Javier- Sr. Consumer Engagement Manager.
‘This recognition is a testament to how Filipino creativity, powered by technology and deep consumer understanding, can create real impact both in-store and online,’ said James Lim, Sr Group Category Head for Corporate Marketing and Communications for Nutriasia. ‘Shop N’ Snap and UFC Overload are perfect examples of how NutriAsia continues to innovate to stay relevant and loved by Filipino consumers everywhere,’ Lim explained.
The Panata Awards, organized by the Philippine Association of National Advertisers (PANA), is the country’s longest-running and most prestigious recognition for excellence in brand-building, advertising, and marketing effectiveness.