FENDI recently announced that, from October 1st, Silvia Venturini Fendi is taking on the role of Honorary President of the Italian luxury brand, following her distinguished creative tenure, which included her direction of the women’s collections during the brand’s centennial year.
In her new capacity, she will focus on supporting Fendi’s heritage while continuing to champion the brand worldwide and promoting the house’s rich history, exceptional craftsmanship, and the world of Fendi Casa.
Silvia Venturini Fendi represents the third generation of the Fendi family. From 1992 until 2019, she seconded the late Karl Lagerfeld in the Artistic Direction. Since 1994, she was responsible for the Accessories and Menswear lines and lately, the Women’s collection.
‘These have been truly exciting years, a journey I have walked also in the name of my grandmother Adele, my mother Anna, and her sisters. My heart turns to Karl, an extraordinary master who granted me the honor of working by his side, teaching me the art of sharing, a defining quality in my family’s history of women, while guiding me to nurture and protect my own creative vision so that I could then fly on my own,’ says Silvia. ‘What a wonderful journey it has been, not only creatively but also from a human perspective: first through my bond with Karl Lagerfeld, then with Kim Jones and with my fantastic team, who over the years has become part of my family.’
‘Since 1992, Silvia has greatly contributed to shape Fendi’s creative direction and has been pivotal to the brand’s international success,’ says Ramon Rose, chairman and CEO of Fendi.
A new creative organization for Fendi will be announced in due course.