IN what can only be the sweetest reunion, Lush is bringing Sanrio’s Hello Kitty and Friends back, this time with some new friends to join in the fun. Step into a world of sweet scents, soft bubbles, and wibbly-wobbly feel-good fun.
‘We are thrilled about this new collaboration with Lush, whose values closely align with our own. Kindness sits at the heart of the Hello Kitty and Friends brand-it’s a message that Hello Kitty and her friends inspire every day, encouraging care and compassion not only toward others-friends, family, and colleagues-but also toward ourselves through moments of self-care. Sharing this message is deeply important to Sanrio, as these universal values are what make our brand resonate with fans of all ages and backgrounds,’ said Silvia Figini, chief operating officer for Sanrio EMEA, India and Oceania and Mr Men Worldwide
Following the success of last year’s collaboration, Lush and Sanrio have come together once more to bring Hello Kitty and Friends fans some more of their favorite characters, inspired by Sanrio’s world and its universal values: kindness, friendship, community and inclusivity. This new collection builds on the theme of ‘friendship as self-care,’ inviting customers to indulge in playful, feel-good products that can be shared, gifted or enjoyed solo.
From fizzy bath treats, to cheeky shower gummies, this collection is sure to bring joy to any Sanrio fan.
‘Hello Kitty and Friends reminds us that friendship is a powerful form of self-care. We’re excited to partner again with Sanrio to bring the Hello Kitty and Friends fandoms a collection full of surprise and delightful moments, made even sweeter with Lush’s finest ethical ingredients,’ said Kalem Brinkworth, concepts and collaborations manager at Lush.
The Lush x Hello Kitty and Friends collection is now available in stores and www.lush.com.ph.
In the Philippines, Lush is exclusively distributed by Stores Specialists Inc., and is located at Alabang Town Center, Ayala Malls Manila Bay, Ayala Center Cebu, Bonifacio High Street, Glorietta 4, Greenbelt 5, Robinsons Magnolia, Shangri-La Plaza, SM Mall of Asia, SM Megamall, SM North Edsa and TriNoma. It is also available in Shopee, Lazada and Zalora.