THE Philippines’s growing Generation Alpha population-the highest proportion in Asia-could be a domestic edge boosting consumption growth, according to BMI, a Fitch Solutions Company.
In a commentary on Wednesday, BMI said the Philippines will have the highest proportion of Gen Alpha among major Asian markets, consisting of 27 percent of the total population in 2030.
Gen Alpha are those born between 2010 to 2024, and associated with tech-savviness, having been born in a highly digitalized world and exposed to technology at a young age.
This generation already accounts for a quarter of the global population, seen totaling around 2 billion in 2025, which is an ‘important demographic of the global consumer market,’ BMI said.
‘Parents of Gen Alphas are predominantly Millennials and older Gen Zs, whose spending habits and attitudes will set the foundation of how Gen Alpha evolve into the market,’ BMI said.
This ‘demographic sweet spot,’ according to Finance Secretary Ralph G. Recto, is the country’s ‘greatest advantage’ to sustain its economic momentum.
With a median age of 25 years old, the Philippines has the youngest workforce in the world. ‘The entry of millions of young Filipinos into the workforce will fuel our industries, drive innovation, and shape the country’s future,’ Recto said earlier.
Trailing the Philippines in terms of high Gen Alpha proportions are Malaysia and Vietnam, which will make up 21 percent of the total population in both markets.
Meanwhile, Japan and South Korea will have the smallest proportion of Gen Alpha consumers, at 12 percent and 11 percent, respectively, due to their aging population and low birth rates.
Across regions, Asia will have the biggest population of Gen Alphas, naturally driven by its large population.
By 2030, Asia will have a Gen Alpha population of about 935.7 million, making up almost half of the global Gen Alpha population.
However, this will slightly decline to 912.2 million by 2050, as Mainland China and South Korea face dropping birth rates and shrinking family sizes.
Gen Alpha will be the highest in India and Indonesia, consisting of 23 percent of both markets, while Mainland China Gen Alpha will make up 16 percent of the market’s population in 2030.
Zooming out, Asia will be followed by Sub-Saharan Africa with 512.9 million in Gen Alphas, Middle East and North Africa with 166 million, Latin America (148 million), Central and Eastern Europe (98 million), North America (66 million) and Europe (63 million).