MAYA is extending its partnership with the Philippine Sports Commission (PSC) through its support for Batang Pinoy 2025 in General Santos City.
Building on its earlier collaboration with PSC to modernize sports governance and promote financial access, Maya will support the event by helping participants easily onboard to their own financial accounts, introducing them to simple and secure digital banking tools that can support their everyday needs.
‘Supporting PSC’s grassroots programs allows us to engage with the sports community in a meaningful way,’ said Shailesh Baidwan, Maya Group President and Maya Bank Co-Founder.
‘Batang Pinoy gives us a great opportunity to connect with young athletes and help them take their first steps toward digital financial access.’
Maya is the country’s leading all-in-one fintech platform and No. 1 digital bank.
The partnership builds on PSC and Maya’s earlier collaboration to digitalize allowance distribution for national athletes-a significant upgrade from traditional manual disbursements. By moving to digital platforms, athletes no longer have to line up for their allowances, making the process faster, more secure, and laying the groundwork for future integrations to channel more athlete support.
It also gives athletes a guided introduction to managing their own financial accounts, supporting PSC’s vision of strengthening athlete welfare both on and off the field.
This kind of digital foundation is crucial for enabling future programs that make financial literacy and access a core part of athlete development.
‘We’re grateful for Maya’s continued support for Batang Pinoy,’ PSC chairman John Patrick Gregorio said. ‘By enabling the electronic distribution of allowances, Maya helps us provide our athletes and delegates with a faster, safer and more convenient experience-so they can focus on what matters most: competing and growing.’
Launched in 1998, this year’s edition of the Batang Pinoy in General Santos City is set from October 25 to 30 and brings together more than 15,000 athletes aged 17 and under competing in 27 sports.