GCash’s in-app stock trading platform GStocks now serves more than 2 million users, accounting for the majority of all online retail stock market accounts with the Philippine Stock Exchange (PSE).
The platform, which operates through broker AB Capital Securities Inc., is available through GInvest, the investment hub of the finance super app. GInvest also offers other services such as GFunds and GBonds.
GStocks’ user base makes up a large share of the 3.22 million online retail accounts recorded by the PSE in 2025.
According to the PSE’s 2025 Stock Market Investor Profile report, total stock market accounts rose 27.3 percent to 3.64 million last year from 2.86 million in 2024.
Retail investors held 99.2 percent, or 3.61 million, of these accounts. Of the retail accounts, 3.22 million were held online through digital trading platforms and e-wallets. Online retail accounts grew 30.5 percent year-on-year.
GCash said its paperless registration and streamlined onboarding allow Filipinos to invest directly through the app, bringing more retail investors into the local capital markets.
‘By improving digital access to investing, an area that was once traditionally reserved for the privileged few, we are helping create pathways for more Filipinos to build a more secure financial future,’ said Winsley Bangit, group head of New Businesses at Mynt Inc., the parent company of GCash.
Alongside market research and beginner-friendly guidance within GStocks PH, GCash has launched Pera Coach, an artificial intelligence (AI)-powered tool that gives users on-demand access to educational tips and investment information.
‘Beyond making access to investing more convenient, we’re doubling down on our financial literacy efforts to help Filipinos better understand and use the tools we provide,’ Bangit said.