GLOBAL lifestyle brand Tommy Hilfiger, which is part of PVH Corp., announces the Fall 2026 campaign, starring Travis Kelce, global icon at the intersection of sport, style and entertainment, as he steps into Tommy’s New York as guest in residence at The Plaza Hotel.
Having lived at the legendary address for more than a decade, Tommy opens the doors to a world where culture and creativity naturally meet, and chance encounters become part of a story that could only happen in New York.
‘Returning to The Plaza feels like a homecoming,’ said Tommy Hilfiger.
‘The moment you walk through the doors, you feel the energy of New York. It’s one of those rare places where the greats of pop culture have crossed paths for generations, and that atmosphere is still there today.’
‘Tommy brought us into his world at The Plaza for this, and it doesn’t get more classic New York than that,’ said Travis Kelce. ‘There’s a magic to this city, and I love that you never know who or what’s around the corner. We had a blast tapping into that unique energy with a cast who truly embody the vibes that make this city so special.’
In the city that never sleeps, Travis Kelce is joined by Tommy and Dee Hilfiger, alongside a dynamic cast of longtime friends, collaborators and familiar faces, including singer, actress and Brand Ambassador Jisoo bringing their signature perspectives to modern prep.