‘WE all know TV is dying,’ said Vice Ganda during a press conference marking her partnership with MediaQuest Holdings Inc. at The Lighthouse at Meralco Center.
Under the agreement, Vice Ganda is expected to develop content for TV5, as well as other MediaQuest media and digital platforms.
This officially means that she is now a Kapamilya, a Kapuso, and a Kapatid.
‘She is the Queen of All Networks,’ said MediaQuest chairman Manny V. Pangilinan (MVP).
For Vice Ganda, the signing of the agreement is a healing experience because she admitted was disappointed when It’s Showtime, the daily noontime variety show he hosted with other celebrities, left TV5’s programming lineup in 2023.
‘I admit that I felt hurt at the time, but in this industry, we don’t burn bridges. I eventually said yes because I believed in what they wanted to accomplish.’
Vice Ganda and MediaQuest intend to revive free TV in the country in an era where Filipinos consume more content from digital and streaming platforms.
‘We have the same goal. Our goal is to extend the era of TV, especially in the Philippines. We can only do that if the people involved collaborate and bring together our different capabilities,’ said Vice Ganda.
‘MVP told me, ‘You have what I don’t have, and I have what you don’t have. So why not unite?”
Aside from Vice Ganda and Pangilinan, present at the signing ceremony were Slingshot Studios head for partnerships, people and business development Ranvel Rufino, and MediaQuest Holdings president and CEO Victorico Vargas.
Pangilinan said MediaQuest is offering Vice Ganda several platforms where the actor-comedian can showcase her talents. ‘You have built an exceptional career with your exceptional talents. On your own, you have built a distinctive brand, an audience that is not only nationwide but goes beyond the shores of the Philippines, in a career that very few people in this room can match. This event completes the elevation of Vice Ganda to the title of Queen of All Networks,’ said Pangilinan.
‘We offer to you the many platforms, television studios, streaming services, PLDT and Smart, various platforms that we can scale and reach. We offer something to you, a topic that is bigger, better and different to entertain,’ he added.
Vice Ganda said unity is the key in the effort to keep the era of television alive
‘Pareho lang kami ng goal din eh. Ang goal namin is mapahaba pa ‘yung era ng television, especially sa Pilipinas, at least. We’re only able to do that if we collaborate.’
‘Kailangan nilang magsanib-pwersa. ABS-CBN, GMA, TV5, and other platforms. Kahit ‘yung mga streaming platforms nakaka-collaborate rin nila,’ she said.
No details are available yet about the content but Vice Ganda hinted that it will be fun and funny because he knows that Filipinos want to laugh, if only to forget temporarily the problems they are facing.