Arsenal vs West Ham: Gunners chase fourth straight win in tough London derby

Arsenal will look to clinch a fourth successive victory in all competitions when they host West Ham United in the Premier League on Saturday afternoon.

The Gunners head into their final match before the October international break in buoyant mood, having snatched a last-gasp win over Newcastle United before defeating Olympiacos in the Champions League midweek.

A major boost for Arsenal could be the first-time starting combination of Bukayo Saka, Eberechi Eze, and Martin Ødegaard.

Injuries have so far prevented the trio from lining up together, but Arteta may unleash them against the Hammers. Saka came off the bench to score against Olympiacos, while Ødegaard impressed with a Man of the Match display, setting up the decisive goal.

West Ham, however, have history on their side. The Irons have won on their last two Premier League visits to the Emirates, and under new manager Nuno Espírito Santo, they will be eager to frustrate Arsenal once again.

Espírito Santo began his reign with a gritty 1-1 draw at Everton and is expected to adopt a more defensive, safety-first approach to counter Arsenal’s firepower.

Key Stats

Arsenal are chasing their fourth consecutive win in all competitions.

West Ham have won their last two league games at the Emirates.

Arsenal have claimed victory in just two of their last six meetings with West Ham.

The Hammers have already conceded 14 goals in six league matches this season.

Predictions

Arsenal’s momentum, attacking options, and title-chasing ambition should give them the edge.

West Ham’s resilience under Espírito Santo may limit the scoreline, but the Gunners’ quality is likely to prevail.

Investment in Autonomous AI, IoT to shape the future of healthcare, cybersecurity- Alaofin

Matthew Alaofin, Senior Advisor at Dell Technologies, USA has disclosed the importance of investment in Autonomous Artificial Intelligence (AI) and Internet of Things (IoT) in shaping the future of healthcare and cybersecurity.

Alaofin who disclosed this at the IOCS 2025 themed: Applications of IoT, Ophthalmologist and Cybersecurity in Digital tech.

According to him ‘There is a lot of investment going on in level three and level four artificial intelligence. This is where the industry is headed. Level four is a more advanced AI agent where a lot of companies particular in the US are already putting investment. This is going to help in efficiency and achieving results faster. Companies are beginning to invest in these technologies and setting the groundwork.’

‘IoT systems have sensors which now pass data to the AI component that analyses the data and then comes up with whatever result. The synergy between both is beautiful and has a lot of benefit for industries specifically for Ophthalmology and cybersecurity. We have seen that in cybersecurity but need to see more in Ophthalmology because the potentials are there and investments are huge.’

He noted that a lot of it is not yet in production but still in pilot stages while companies are already putting billions of dollars to secure the technology.

The expert said AI is moving from passive applications that require human input to autonomous agents which can act independently.

‘Many users leverage the AI only for the chat bot, asking questions and getting answers. It is moving from single to multi agents AI systems which is where the industry is going.

He explained that the level 4 AI will play important role in healthcare delivery, combining human effort to get faster diagnosis,

Alaofin also stated that both Al and IoT are increasingly being implemented together into systems to enhance device functionality and efficiency, with both collaboration constituting the concept of AloT (Artificial Intelligence of Things) where both AI and IoT are used collectively to combine their strengths for more intelligent and autonomous systems.

‘The synergy between Al and loT offers a multitude of benefits by combining real-time sensor data and intelligent data analysis. This collaboration enhances automation, facilitates predictive insights and fosters adaptability resulting in optimized operations, improved resource efficiency, and enhanced user experiences across various industries or domains,’ he added.

The Senior Advisor citing sources disclosed that IOT Edge spending in Healthcare has been forecasted to grow at a CAGR of +10 percent and Al Services at a CAGR of +15 percent.

Meanwhile, he acknowledged that a lot of these investments in AI and IOT are coming mostly in the Cybersecurity sector, calling for more investments in the healthcare system.

‘Agentic Al will deliver transformative value to healthcare systems by introducing autonomous, adaptive, and goal-oriented intelligence across both clinical and operational domains,’ he added.

According to him, industries are getting ready for the application of IOT in Ophthalmology. Citing that, ‘ in 2024, Companies in the US ranked IOT as the fourth highest investment priority among other technologies’

He said that there must be adequate investment in technology infrastructure to make it work, adding that it will not work without good equipment in place.

Arsenal go top with 2-0 win over West Ham

Arsenal moved to the top of the Premier League with a confident 2-0 victory over West Ham at the Emirates Stadium, thanks to goals from Declan Rice and Bukayo Saka.

Rice opened the scoring in the first half, finishing smartly after Eberechi Eze’s shot was parried by Alphonse Areola. The former West Ham captain, who was jeered by the travelling fans, later left the pitch with back pain in the closing stages, while Martin Ødegaard was also forced off earlier in the game – the third consecutive home match in which the Arsenal captain has had to be withdrawn.

Despite the injury setbacks, Mikel Arteta’s side dominated throughout, with West Ham limited to long-range efforts. Saka doubled the lead from the penalty spot after Jurrien Timber was brought down by El Hadji Malick Diouf. The goal marked Saka’s 55th in the Premier League on his 200th appearance, continuing his excellent form. Arteta had named an ambitious midfield trio of Rice, Ødegaard, and Eze, part of a refreshed lineup following a £250m summer spend. Although that midfield was disrupted by injury, the Gunners remained in control, extending their strong start to the season, having lost just once so far.

The result puts Arsenal ahead of Liverpool at the top of the table, at least until the Reds face Chelsea later on Saturday.

2026 World Cup: FIFA appoints referees for Nigeria’s qualifiers against Lesotho, Benin

FIFA has confirmed the match officials for Nigeria’s upcoming 2026 FIFA World Cup qualifying fixtures against Lesotho and Benin Republic.

For the Matchday 9 clash against Lesotho, scheduled for Friday, October 10, 2025, at the New Peter Mokaba Stadium in Polokwane, South Africa, Chadian referee Alhadi Allaou Mahamat will take charge. Mahamat also officiated Nigeria’s 1-0 victory over Rwanda in Uyo on September 6. He will be assisted by compatriots Bogola Issa (Assistant Referee 1), Moussa Hafiz (Assistant Referee 2), and Abdelkerim Ousmane (Fourth Official). Kenyan official Alice Damaris Kimani has been named Referee Assessor, while William Makinati Shongwe from eSwatini will serve as Match Commissioner.

The Super Eagles of Nigeria are third on Group C standings with 11 points, currently trailing group leaders Benin Republic and second-placed South Africa by three points.

Victory is crucial to boosting their chances of qualifying for the 2026 World Cup, which will be co-hosted by the USA, Canada, and Mexico.

How Nigeria can learn from Germany’s apprenticeship success and struggles

Nigeria has been taking steps to overhaul its education system through skills development as part of efforts to tackle high youth unemployment.

The new curriculum for Nigeria’s education system is a welcome step towards making education more relevant to work. But Germany’s experience shows that building a sustainable apprenticeship system requires deep investment, industry collaboration, and constant renewal.

If Nigeria can embed these principles, vocational training could move from being a stopgap to becoming a cornerstone of economic growth, producing not just job seekers, but skilled workers and innovators ready to shape the country’s future.

The press release by the Federal Ministry of Education in Nigeria highlighted the new vocational subjects that were added to the basic education curriculum. Trade subjects for non-technical schools were streamlined from over thirty to six practical areas: Solar PV installation and maintenance, fashion design and garment making, livestock farming, beauty and cosmetology, computer hardware and GSM repairs, and horticulture and crop production. In addition, the National Business and Technical Examinations Board (NABTEB) will now administer 28 revamped trade subjects for technical colleges. WAEC and NECO subjects were aligned to reflect the revised structure, focusing on core areas and relevant trades. Speaking on the reform, Tunji Alausa, minister of education, said the new curriculum will allow children to learn in a more focused and functional way without the burden of too many subjects, while teachers will benefit from a simpler structure, and government resources can be better directed toward building a stronger, skill-driven education system.

Yet, while the direction is promising, successful implementation requires more than policy declarations. Germany’s apprenticeship model, regarded as the ‘gold standard’ of vocational training, provides both inspiration and cautionary lessons.

What Germany’s model shows

For decades, Germany’s ‘Ausbildung’ system formed the backbone of its industrial success. It operates as a dual training model as apprentices spend part of their time in vocational schools learning theory and the rest gaining hands-on experience in a workplace.

It had its roots in the medieval guild system but was formally codified and standardised with the passage of the Vocational Training Act in 1969.

Crucially, apprentices earn wages while training, reducing financial barriers to participation.

The system historically supplied industries such as engineering, manufacturing, and hospitality with skilled workers, helping Germany maintain one of the lowest youth unemployment rates in Europe. At its peak, for every 100 university students, there were 75 apprentices, reflecting the system’s prestige and popularity.

But challenges emerged. A 2024 survey by the German Chamber of Commerce and Industry revealed that nearly half of companies offering apprenticeships could not fill their slots. In some sectors, like construction and hospitality, positions remain vacant despite labour shortages.

European Centre for the Development of Vocational Training noted that despite 350,000 apprentices in the craft sector in 2024, the German Confederation of Skilled Crafts (ZDH) reported over 20,000 unfilled positions. This shortage is concerning, as many of the 130 recognised skilled crafts apprenticeships are crucial for driving technological change.

The challenges point to demographic pressures, cultural shift towards university education, and slow curriculum adaptation to digital industries, which are all eroding the model’s effectiveness.

For Nigeria, these struggles are instructive. The lesson is clear: a strong apprenticeship framework must adapt quickly to technological shifts and demographic realities, or risk losing relevance. Adapting the framework to Nigeria

Nigeria already has a National Skills Qualification Framework (NSQF) to standardise technical training, but its reach is limited. A German-style dual system could build on this by formally linking schools, industries, and government in a three-way partnership. Employers would need incentives to take on apprentices, while schools would be tasked with delivering industry-relevant curricula.

Nigeria’s high-growth sectors, renewable energy, ICT, construction, agriculture and health, could become the testing ground. For example, just as Germany built strong apprenticeship tracks in engineering and automotive industries, Nigeria could prioritise structured training for solar technicians, software developers, and agro-processors. These are roles likely to expand with domestic demand and global trends.

The teacher’s challenge Teachers sit at the centre of both Germany’s and Nigeria’s systems. Germany has 3,600 vocational schools, but educators there now complain of outdated curricula and uneven classroom standards. In some schools, cohorts are increasingly mixed, ranging from school-leavers to university graduates and migrants with limited German proficiency. Teachers argue that this has made it difficult to maintain consistent quality.

Nigeria faces a sharper version of this problem: a projected shortfall of 30 million teachers by 2030. As Abdullahi Bature, CEO of Schoola, stressed, ‘We need big investment around supporting teachers. They need digital literacy, and more importantly, artificial intelligence (AI) literacy.’ If Germany, with its long-established infrastructure, is struggling to keep teacher quality high, Nigeria cannot afford to neglect teacher training at this critical stage. Pay, mobility and incentives

Another lesson from Germany lies in pay and mobility. Apprentices in Germany earn between pound 500 and pound 900 a month, depending on the sector and size of the firm. While not high, this wage makes training more accessible. Nigerian apprenticeships often pay little or nothing, discouraging participation. Without financial incentives, the system risks being seen as exploitative rather than empowering.

Germany also demonstrates the value of mobility within training. Some companies now experiment with ‘micromobility’, offering apprentices short-term projects across departments. This builds adaptability and keeps young people curious. Nigeria could adopt similar approaches, encouraging apprentices to rotate between roles, for instance, in ICT, between coding, product design and data analysis to broaden skills and resilience.

Policy and funding consistency

Funding remains a major stumbling block for Nigeria. Technical training requires costly equipment, workshops, and industry partnerships. Germany’s model is expensive, but consistent state investment, employer buy-in, and strong union involvement helped sustain it for decades.

For Nigeria, the priority must be agility: reforms must be regularly reviewed and updated to keep pace with labour market needs. How Germany is closing the gap and what Nigeria can learn from

While international comparisons are valuable, Nigeria must ultimately define its own pathway. Bature insists, ‘I don’t believe we need our content to be global standard. It should be our own Nigerian standard.’ This means tailoring vocational training to Nigeria’s demographic realities, cultural expectations, and economic strengths.

Germany’s apprenticeship model remains a powerful example, but it is not a blueprint to be copied wholesale. Nigeria can learn from its strengths, structured partnerships, earning while learning, and prestige attached to technical skills, while avoiding its current pitfalls of demographic decline, outdated curricula, and waning appeal among the youth.

For example, Germany’s shortage of apprentices was due to image issues, lack of early exposure, weak recruitment by small firms, and stereotypes.

Now the country is working to close gaps in skilled craft apprenticeships by engaging young people earlier and modernising the sector’s image, which Nigeria can learn from.

Some of its initiatives are ‘Small hands, big future’ (Kleine Hände, grosse Zukunft) and ‘Make something!’ (Mach was!) introduce children and pupils to crafts through practical projects.

Digital and in-person formats like ‘MasterPOWER’ and ‘Crafts mobile’ (Handwerksmobil) combine learning software with hands-on workshops. The ‘Crafts go to school’ (Handwerk macht Schule) programme also links craft themes with school curricula.

To inspire young people, campaigns such as ‘Power People in Skilled Craft’ (Power People im Handwerk) and ‘Skilled Craft Makers’ (Handwerks Macher:innen) use influencers to promote diversity and challenge stereotypes, while the ‘Skilled Crafts Miss and Mister’ (Handwerks Miss and Mister) event selects ambassadors for the sector. Creativity is showcased through the ‘Design Talents in Crafts North Rhine-Westphalia’ (DesignTalente Handwerk Nordrhein-Westfalen) competition.

Nigerians can learn from these measures, which aim to spark early interest, highlight diversity and creativity, and present crafts as modern and future-oriented careers.

Oshiomhole slams PENGASSAN over Dangote Refinery shutdown

Adams Oshiomhole, Former Nigeria Labour Congress (NLC) president and senator, has faulted the Petroleum and Natural Gas Senior Staff Association of Nigeria (PENGASSAN) for escalating its dispute with Dangote Refinery into a nationwide shutdown of oil facilities, describing the action as hasty and unfair to other workers.

Speaking in an interview with Arise Television on Friday, Oshiomhole said unions must defend workers without inflicting broader economic hardship.

‘I think that in seeking to protect a particular set of workers, you do not then risk the jobs of several other workers. When you are pursuing a dispute, the tools you deploy must be such that they do not undermine other people’s jobs,’ he said. He criticised the oil union’s decision to halt operations at facilities of the Nigerian National Petroleum Company Limited (NNPC) and other firms over alleged anti-labour practices at Dangote Refinery.

‘I suddenly witnessed long queues at filling stations and people came to me to ask, ‘why are we not at work today, what has happened to the oil industry?’ And the reason was that PENGASSAN had decided that NNPC be shut down, several other companies shut down, all because of a problem in one refinery,’ Oshiomhole said. Drawing from his time as NLC president, he stressed that disputes should be confined to the employer in question.

‘We had a big battle with Union Bank of Nigeria over their policy on married couples working together. But even when we had the capacity to shut down all the banks, we didn’t,’ he recalled.

Oshiomhole also cautioned against rushing into strikes without weighing their broader impact. ‘In pursuing war, you have to recognise that the tools you deploy must not hurt innocent people, like the tomato sellers who cannot get fuel to move their goods because there is a quarrel between one refinery and one union,’ he said.

While affirming the constitutional right to unionise, he urged balance and responsibility from both employers and workers. He added that private investors like Dangote should be allowed time to stabilise before being subjected to intense labour action. ‘An employer has to exist, mature and be strong enough to guarantee good-paying jobs. If you cripple a business before it even finds its feet, you are also destroying the jobs you claim to protect,’ Oshiomhole said.

Over 500 families get nutritional support, health screening as Firm marks anniversary

Over 500 families across Ogun and Kwara States benefited from wellness screenings and nutritional support in an effort to promote healthy living among Nigerians.

This was conducted by Frootify, Nigeria’s preventive healthcare brand.

The gesture is part of activities to celebrate the firm’s five years of redefining wellness across the nation.

This was stated in a statement to the media signed by Adewale Badejoko, Co-Founder and CEO of Frootify.

The statement stated that several other activities such as customer appreciation week, special packages, loyalty rewards, and community events across Frootify service points would be held.

Also lined up for the anniversary is wellness and faith summit, which is a hybrid gathering of thought leaders, entrepreneurs, and health enthusiasts, reflecting on Frootify’s journey and charting the path for preventive healthcare in Africa.

The firm pointed out that the fifth anniversary celebration has the theme:’Forward Five’, which was a declaration of intent and that the journey towards healthcare innovation in Africa has only began.

On the anniversary celebration, Badejoko, said that the firm was born out of faith and sustained by resilience, stressing that Frootify has evolved from a modest service point in Ilorin to a multi-state omnichannel platform shaping the future of health for Nigerians and beyond. ‘When we began in 2020, we had little more than a vision: that preventive healthcare should be accessible, affordable, and culturally relevant for every Nigerian.

‘Today, five years later, that faith has turned into a movement that continues to grow,’ Badejoko said.

The celebration is also expected to feature digital storytelling series, that is stories from Frootifiers, partners, and frontline staff capturing five years of resilience, community, and fun.

The statement further stressed that the celebration will culminate in the unveiling of the forward five vision board, a bold roadmap designed to anchor the next phase of Frootify’s expansion.

‘Forward Five is our way of saying we’re not done.

‘The story of preventive healthcare in Africa will be written by Africans, for Africans. And Frootify is grateful to be one of the pens.

‘From delivering 150,000 preventive health products, to facilitating over 1,000 hours of telehealth consultations, and pioneering a preventive healthcare ERP (FrootiVend), Frootify’s achievements in just half a decade underscore its unique blend of innovation and community-first values’, Badejoko stressed.

ECOWAS approves $308m for clean energy, industrial development in West Africa

The ECOWAS Bank for Investment and Development (EBID) has approved $308.631 million to finance clean energy, industrial development, and sustainable growth projects across the West African region.

The approval came during the bank’s 93rd Ordinary Session held at its headquarters in Lomé, Togo.

George Donkor, President and Chairman of the Board of Directors of EBID, said the financing would strengthen regional integration and promote economic diversification in line with the bank’s mandate to drive sustainable development across the Economic Community of West African States (ECOWAS).

A significant portion of the financing is earmarked for Nigeria, as the bank approved $98.18 million for the construction of a 50 MW Solar Photovoltaic Power Plant in Taraba State. The project, according to Donkor, is expected to expand access to reliable, clean electricity, reduce energy poverty, and promote environmental sustainability.

According to EBID, the facility will directly provide electricity to about 390,000 people, enhance power supply for more than 200 public institutions, create 400 direct jobs during construction, and provide 50 permanent roles once operational.

In addition, between 1,200 and 1,500 indirect jobs are expected to be generated through supply chains, maintenance services, and small-scale enterprises. The bank also approved $79.219 million for a modern rice processing complex and a 10,000-hectare irrigated rice production unit, also located in Taraba State.

The project aims to support food security, increase local production capacity, and create new opportunities for agribusiness in Nigeria.

In further support of industrialisation, EBID approved $91.232 million for the establishment of the Taraba State Industrial Park. The park is designed as an integrated industrial ecosystem that will accelerate local manufacturing, enhance value addition, and support economic diversification.

The bank also allocated $40 million to Vista Bank in Guinea to strengthen trade-related activities, including import-export operations and commercial value chains.

Donkor stressed that the financing decisions demonstrate EBID’s commitment to fostering strategic partnerships with both public and private sector stakeholders, while aligning with broader regional priorities for clean energy adoption, agricultural development, and industrial growth.

‘These projects will not only transform the economic landscape of our member states but also uplift communities by creating jobs, improving energy access, and enhancing regional competitiveness,’ he said.

EiE expands #myLGA project to Osun to deepen grassroots civic engagement

Enough is Enough Nigeria (EiE), a network dedicated to promoting good governance and public accountability, has announced the expansion of its #myLGA Project to Osun State, as part of ongoing efforts to strengthen grassroots civic participation and accountability at the local government level.

The initiative, implemented by the Nigerian Civil Society Situation Room in partnership with EiE and supported by the UK Foreign, Commonwealth and Development Office (FCDO), comes shortly after a similar expansion into Ekiti State. Both states are gearing up for off-cycle gubernatorial elections.

Highlighting the importance of the project, the network quoted Nigerian professor of political economy, Pat Utomi, saying: ‘For democracy to work, the people must be empowered to participate in the process, and the process must be transparent, credible, and free from manipulation.’

In Osun, EiE will collaborate with the Kimpact Development Initiative (KDI) to confront the ongoing local government crisis that has weakened service delivery. The programme will feature weekly civic education radio broadcasts in English and Yoruba, as well as stakeholder engagements and community sensitisation campaigns.

‘The local government crisis in Osun is a stark reminder of how fragile governance can become when the tier closest to the people is undermined. With the #myLGA Project, we want to show that citizens are not powerless in the face of this dysfunction. By creating spaces for dialogue, civic education, and accountability, we can mainstream the issues and strengthen participation where it matters most – in people’s immediate communities,’ said Ufuoma Nnamdi-Udeh, deputy executive director (Programs), EiE Nigeria.

The project will adopt a multi-stakeholder approach by working with government institutions, including the Ministry of Local Government and Chieftaincy Affairs and the Osun State House of Assembly, alongside civil society organisations, traditional leaders, market associations, and the media.

According to Akindeji Aromaye, senior media associate at EiE Nigeria, the initiative seeks to connect elections with governance outcomes. ‘Elections are a critical entry point for citizen participation, but they are not the end goal. The #myLGA Project in Osun aims to help citizens connect the dots between voting and everyday governance. Off-cycle elections may bring attention to the state, but what truly matters is whether communities see transparency, accountability, and service delivery after the votes are counted,’ he said.

EiE is well known for its #RSVP – Register, Select, Vote, Protect campaign, Nigeria’s longest-running get-out-the-vote initiative. The organisation also played a key role in the #OccupyNigeria movement in 2012 and continues to drive citizen-led campaigns such as #OpenNASS and #OfficeOfTheCitizen.

BBNaija stars mint millions through endorsement deals

As the BBNaija Season 10 comes to the final week, fans have started buzzing about who would take home the N150 million winning prize money. The winner will join a host of past winners and fan favourites who have used their acquired fame to parley lucrative deals with brands. Over the years, sponsors from all industries leverage on the star power and huge social media following of the new Big Brother housemates to market their products in a bid to get the younger generation who are fans of these individuals.

So far, the top 10 finalists include: Dede (Precious Ashiogwu), Faith Adewale, Imisi (Opeyemi Ayanwale), Isabella Esther Georgewill, Jason Jae (Ayomide James), Kaybobo (Kayode Oladele),Kola (Kolapo Omotosho), Mensan-Awaji James, and Sultana Auduson Ibrahim.

Predictions are flying with Imisi and Jason Jae among the top-mentioned frontrunners by fans, but anything can happen in the house. During the show, the housemates seize opportunities to win cash, product supplies or endorsement deals from sponsors of the shows each year. They get to win daily tasks and wager presentations sponsored by different companies and they get rewarded for their presentations. So far in the 10th season, housemates have won daily task prizes of over N155 million.

When housemates step out of the Big Brother Naija house, the cameras may stop rolling, but the deals often just begin. Since the show’s revival in 2017, winners have walked away with cash prizes topping N100 million, SUVs, and trips. But the real payoff comes later: endorsement contracts that turn reality TV moments into steady income. Brands see value in the instant fan bases these contestants build, leading to partnerships worth millions of naira each.

Online records show a clear pattern – visibility inside the house translates to visibility on billboards and social media ads.

Take the early seasons. Katung Aduwak won the original 2006 edition with $100,000. He shifted to filmmaking, earning a doctorate from New York’s Digital Film Academy and directing films such as ‘When Love Happens’ (2014).

Efe Ejeba won Season 2 in 2017, pocketing N25 million. He released EPs such as ‘Am Sorry Am Winning’ (2018) and became Plateau State’s entertainment ambassador. Music took priority over brand deals, though he built a media presence.

Miracle Igbokwe won the 2018 edition, claiming N45 million in prizes, including a SUV and appliances. Right after, he signed with Lekucci Global as an ambassador together with the runner up Tobi Bakare for a year’s supply of clothes, shoes, and a N1 million cheque.

Dana Air sponsored his homecoming flight. He later trained as a pilot, becoming a flight instructor in 2023, and served as Imo State’s education ambassador. By Season 4 (‘Pepper Dem’) in 2019, the endorsement game heated up. Mercy Eke became the first female winner, grabbing N60 million. She quickly inked deals with Cîroc vodka, Mr. Taxi rideshare, Unique Motors, and Moët and Chandon. Just Furniture and Beautiful Body skin care deals followed in 2020. Mercy also launched MNM Luxury clothing and Lambo Homes real estate. She acted in Nollywood films such as ‘Shanty Town’ (2023) and won Best Dressed at the 2020 AMVCAs.

Laycon’s 2020 Lockdown win (Season 5) brought N85 million for him. He signed deals such as Mentos, GOtv, Orijin beer, Oppo phones, House of Lunettes eyewear, and Beautiful Body NG in late 2020. In 2021 he signed an endorsement deal with Opay fintech in the Opay LuckyCash Promo. Ogun State named him the youth ambassador, adding N5 million and a house. Laycon in 2021 joined the Grammys voting committee.

Hazel Onyeze Onoduenyi (Whitemoney) won the 2021 Shine Ya Eye season (Season 6) edition, netting N90 million. His deals piled up: GOtv, Get Fit Nigeria (2021), Hero Lager, Sea Horse lubricants, CRUZPOWER solar panels, and TECNO Mobile. MultiChoice also produced his reality show which was planned to provide a platform to showcase his journey and talent to a wider audience. He started White Money Party Jollof food company and released music on streaming platforms under his own music company.

Ijeoma Josephina Otabo, also known as Phyna (Season 7, Level Up, 2022), won N100 million. Her endorsements included: Firegin, Speedy Herbals, Rixari Skin Secrets, BeUnique Wears, Spedy Weightloss, and a luxury skincare brand. Online spats regarding unpaid prize money reportedly cost her 17 deals in 2023. Phynation fans continued to support her streaming on Twitch and acting in ‘Osato.’

Ilebaye’s 2023 All Stars crown (Season 8) came with N120 million. Ilebaye Precious Odiniya signed with Beautiful Body skincare and other multi-million naira pacts soon after. She later went ahead and founded the Ilebaye Foundation, a philanthropic initiative founded by BBNaija star Ilebaye Odiniya in 2024 to support vulnerable girls, particularly those at the Lagos Correctional Centre. Kingsley Oritsetimeyin Sule, also known as KellyRae won the 2024 No Loose Guard (Season 9), walking off with N100 million. Early moves saw him rake in deals from Airtel in December 2024 and became Warri South ambassador in October. He has revealed that more are expected as he plans to invest in music and property.

Not all big earners cross the finish line. Some non-winners outpace winners in deals, proving influence matters more than the crown. Tacha Akide, evicted early from Season 4, built the Titans fanbase. She signed with House of Lunettes, GetFit, and more, launching businesses despite controversies. Erica Nlewedim, disqualified from Season 5, sealed double endorsements right after, including an ambassadorial deal with Partner Mobile in 2021, including a deal with a Lagos-based fintech, Kuda Microfinance Bank, and two awesome endorsement deals with Nigerian Breweries as brand ambassador for Star Radler and Legend Stout and Seven-Up Bottling Company.

Others like Tobi Bakre (Season 3 finalist) got deals such as Amstel Malta, Lord’s Dry Gin, and Delta Soap. Bamike Olawunmi (BamBam, Season 3) inked Fayrouz and Oppo.

‘It is an opportunity to be in the big stage,’ said one of the former housemate, who was evicted in 2023.

‘I have got two deals since I was evicted,’ he noted.