Since the opening of Radisson Blu Anchorage Hotel in Victoria Island, Lagos, its flagship hotel, Radisson Hotel Group, a global hotel chain, has recorded impressive growth in its Nigerian operations.
With a growing portfolio of 13 hotels in operation and under active development, and over 1,700 rooms, the Group is doing well in Nigeria.
In this interview, AHMED RAZA, general manager and district director, Radisson Hotels in Nigeria, shares with OBINNA EMELIKE the secret of the growth, strategies to sustain the feats, key selling points, pipeline projects, the group’s academy, among others.
Excerpt.
Congratulations on Radisson Hotel Group’s impressive inroad in the Nigerian hotel market. What is the group’s portfolio in the country as at today?
We are incredibly proud of the achievements of our teams across the country. Our current portfolio stands at 13 hotels in operation and under active development, totaling over 1,700 rooms.
For a precise breakdown of what we are managing on the ground today, right now, operational focus centers on our four fully active properties, where our teams live and breathe our signature ‘Yes I Can!’ service philosophy every single day namely, Radisson Blu Anchorage Hotel, Lagos, V.I. – Our beautiful 170-room waterfront flagship on Ozumba Mbadiwe.
Radisson Blu Hotel, Lagos Ikeja – A premium 155-room luxury corporate hub in Ikeja GRA featuring our unique loft suites.
Radisson Hotel Lagos Ikeja – Our upscale, highly efficient 94-room business hotel located on Isaac John Street.
Park Inn by Radisson Serviced Apartments Lagos Victoria Island – Offering excellent modern setups tailored for extended corporate stays.
On pipeline developments, nine properties are under active development. We are aggressively expanding beyond Lagos to bring our distinct brand segments into key commercial and political nerve centers:
In Abuja, we are entering the capital in a massive way with the Radisson Collection Hotel and Conference Center in Maitama, alongside a Radisson Blu in the CBD, a vibrant Radisson RED in Wuse, and the Radisson Hotel Abuja Gudu.
In the regional hubs, we are taking the brand into new frontiers, including the Radisson Hotel Benin City (Edo State) and the Radisson Hotel and Conference Center Yenagoa (Bayelsa State), the latter is also tailored to support our partners in the oil and gas sector.
What factors are responsible for the impressive growth?
Our impressive growth in Nigeria is intentional. It is the result of a deliberate, highly strategic approach to navigating this incredibly dynamic market. Having been with the group here since 2017, I can tell you that our momentum rests on four fundamental pillars:
The first is operational resilience and market knowledge.
Nigeria is a market that rewards deep understanding and absolute resilience. We don’t just build hotels; we build systems capable of navigating local structural pressures. Whether it is managing rising operational costs, mastering cost discipline, or optimising supply chains, our teams are highly adapted to the realities of our local business landscape. This operational maturity ensures that our hotels remain profitable and highly attractive to investors even in fluctuating economic cycles.
There is also high ‘pipeline materialisation’ and owner alignment.
One of our biggest competitive advantages is that we actually deliver on our timelines. In the African hospitality sector, there is often a wide gap between signing a hotel deal and actually opening the doors. At Radisson, our development strategy ensures our pipeline properties are under active and collaborative construction. We maintain absolute alignment with our local institutional and private owners, focusing heavily on asset value optimization and long-term financial discipline. When investors see that a partner delivers real, operational revenue-generating assets, their confidence deepens. We are also focused on multi-brand segmentation.
We have moved away from a ‘one-size-fits-all’ approach. By introducing a diverse matrix of brands, we can target completely different consumer demographics and regional needs: Radisson Collection captures the premium, luxury lifestyle corporate crowd in capital hubs like Abuja.
Radisson Blu maintains our upper-upscale corporate dominant standard.
The Park Inn by Radisson brand targets the upper-midscale corporate, regional leisure, and extended-stay markets by delivering a cheerful, uncomplicated, and highly efficient hotel experience.
Radisson (Upscale) and Extended Stay Apartments cater to high-efficiency travel and long-term business contractors.
We are also investing in local talent and the ‘Yes I Can!’ Culture.
We cannot achieve consistent operational excellence without an empowered team. We are fiercely committed to localisation and building Nigerian leadership within our ranks. Our ‘Yes I Can!’ service ethos is lived out by our local ‘Moment Makers’ every single day. By hosting continuous live training workshops via our Radisson Academy platform and charting clear career pathways, we ensure our service standards remain world-class, which keeps guest retention high and drives our revenue metrics.
We are also capitalising on domestic and festive tourism. We have closely aligned our strategies with structural shifts in local travel. For instance, the massive explosion of domestic tourism and cultural phenomena like Lagos’s ‘Detty December’ festive season have turned into serious annual economic drivers. By tailoring our guest experiences and adjusting capacity to meet these massive influxes of the diaspora and regional travelers, we have unlocked incredible value.
What role do the owners and partners play in the impressive growth?
To put it plainly, our owners and partners are the very foundation of our growth. Therefore, our expansion is completely dependent on the trust and financial commitment of our local investors and they play key roles in driving our impressive momentum: Providing Local Capital and Market Navigation.
Our partners bring key financial investment required to build world-class infrastructure in Nigeria. Beyond capital, they provide invaluable local expertise. They navigate local challenges far more efficiently than any foreign entity could, allowing us to focus on operational readiness.
Strategic Alignment and Trust: The gap between signing a hotel and opening it is often a major hurdle in our market. Our growth is fast because our owners share our commitment to high pipeline materialisation. We collaborate openly from day one on financial discipline, asset optimisation, and strict construction timelines.
When owners see that we treat their investments with absolute respect, they choose to build a second or third hotel with us.
Public-Private Partnerships (PPP): Some of our most impactful pipeline growth is fueled by strategic collaborations with institutional and state-backed entities. These partnerships allow us to anchor our brands into crucial economic sectors with strong corporate backing already guaranteed.
Without our owners’ vision and shared risk, Radisson’s ‘Yes I Can!’ philosophy would not have a home in Nigeria.
Why are the Group’s hotels increasingly becoming the preferred choice of accommodation for the Nigerian traveling public?
Seeing our properties thrive daily, the reason the Nigerian traveling public is increasingly choosing Radisson comes down to a deliberate promise that we keep: uncompromising international reliability blended seamlessly with a deep local connection.
When travelers check into our hotels, they are not just buying a room; they are choosing a predictable ecosystem of safety, comfort, and premium experiences: A commitment to structure and infrastructure guarantees.
In Nigeria, premium travelers prioritize security and structural peace of mind above almost everything else. We provide a well secure environment with 100% comfort. Our hotels consistently maintain rigorous safety standards among others. Guests know that when they step inside our doors, the external logistics of the city fade away.
A ‘Bleisure’ Setup (The Perfect Blend of Corporate and Comfort).
The modern Nigerian professional rarely travels just for business or just for pleasure anymore. Our properties are explicitly engineered for ‘bleisure’ travel. For instance, a guest can host a high-level corporate board meeting using our state-of-the-art facilities in the morning, and seamlessly transition to a relaxing scenic dinner overlooking the Lagos Lagoon. We provide efficient workspaces, balanced with premium steakhouses and lively pool relaxation areas, luxury spas and bars.
The power of ‘Yes I Can!’ personalization: Hospitality is ultimately a people business. Our guests’ feedback reveals that what keeps them coming back is our staff, our local ‘Moment Makers.’ We continuously invest in talent development. Our team understands the nuances of local culture and treats every traveler with authentic warmth and high emotional intelligence. This creates a deeply welcoming environment where domestic corporate travelers and international visitors feel entirely at home.
Maximizing the festive and domestic cultural boom: We have deliberately tailored our offerings to align with major cultural shifts, like the massive influx of the diaspora during the annual ‘Detty December’ festive tourism boom.
Instead of offering a static, cold corporate hotel experience, we activate our venues with localised food curation, entertainment, and customised wellness experiences. This agility has transformed our properties from mere accommodation into true social destinations.
Comparing the Nigerian market and others in West Africa, do you think the Group is better positioned in Nigeria and why?
Yes, Radisson Hotel Group is uniquely and decisively better positioned in Nigeria than anywhere else in West Africa.
While markets like Ghana, Senegal, and Côte d’Ivoire are incredibly vital parts of our regional plan, Nigeria represents a completely different scale of opportunity. Nigeria is the powerhouse of our West African strategy. The market dynamics here allow us to build a level of depth and dominance that is not easily replicated in neighboring countries.
We definitely hold the stronger hand in Nigeria: Unmatched market scale and deep segmentation.
In smaller West African economies, a hospitality brand is often limited to one or two properties in a single capital city, usually a single corporate Radisson Blu. Nigeria’s sheer size allows us to execute a multi-city, multi-brand strategy. We aren’t just limited to Lagos. We are scaling heavily into Abuja and penetrating major regional industrial hubs like Benin City, Yenagoa, and more. It seems that no other West African country offers multiple major commercial nodes capable of absorbing everything from our ultra-luxury Radisson Collection to our upper-midscale Park Inn by Radisson.
Industry-leading pipeline materialisation:
Across West Africa, hotel developments famously suffer from extreme delays, often taking up to six years to move from signing to opening. In Nigeria, we have broken that cycle through strict alignment with local institutional and private owners. Currently, 4 out of 5 of our signed Nigerian pipeline properties are under active construction. Because our ‘materialisation rate’ is high, we are physically building out our footprint faster than our competitors can execute their paperwork.
Massive, self-sustaining domestic market: Many francophone and anglophone West African markets rely heavily on foreign direct investment travelers or international NGOs.
Nigeria is entirely different; it possesses an immense, highly resilient domestic traveling public. Even when international travel fluctuates, our hotels stay busy because Nigerian corporate executives, government delegations, and festive leisure travelers move internally in massive numbers. This domestic cushion gives our Nigerian portfolio an economic shield that smaller, expat-dependent markets simply do not have.
Entrenched operational maturity: We opened our first flagship in Lagos back in 2011. Over the last 15 years, we have institutionalised our operations here. We have built strong supply chains, mastered local cost disciplines, and established deep relationships with local authorities. This deep-rooted local expertise gives us a massive head start over brands trying to enter the market fresh. We already know how to navigate the headwinds, making our assets safer and more predictable for investors. Nigeria is the ultimate anchor of our West African presence.
When will Radisson Collection, the Group’s premium brand, open in Abuja?
We are just as excited as the public is! The Radisson Collection Hotel and Conference Center, Abuja represents a monumental milestone for us as our premium luxury lifestyle brand debuts in Nigeria’s capital.
Regarding the exact opening timeline, the project entered its active development phase following our agreement with the legendary Avalon Intercontinental a couple of years back, targeted on a 36-month construction and deployment cycle. As we navigate the final, meticulous phases of fit-outs, luxury detailing, and our uncompromising global hospitality testing, we are systematically marching toward opening our doors in 2027.
We refuse to rush this process because a Radisson Collection property must be completely flawless from day one. However, we have already crossed an incredibly exciting milestone on the ground: Our official Radisson Collection Abuja Marketing Suite is now fully open to the public on Shehu Shagari Way in Maitama.
If you are in Abuja, I highly recommend booking a visit. You can meet our sales consultants, take an exclusive private site tour, and get a firsthand, immersive preview of the spectacular 249-unit layout, ranging from our standard luxury rooms to our expansive presidential suites and the massive 3,000-square-meter conference center.
What do you consider as the key selling points of the Group’s hotels across Nigeria and edge over other brands out there?
Our edge in the market boils down to an uncompromising promise of reliability and execution that other brands struggle to replicate consistently in this environment.
When you look at our properties across Lagos and our upcoming sites, our key selling points and competitive advantages center on four distinct areas: Infrastructure Guarantees: We provide an ironclad operational shield. Our hotels are backed by world-class protocols. Our Radisson Blu Anchorage Hotel, Lagos, V.I. recently verified this by scoring an impressive 87.7 percent in our strict 2026 global safety and brand audit. Guests choose us because the logistical challenges of the outside city disappear the moment they cross our threshold. True ‘Bleisure’ Optimisation: We build our properties to serve the dual reality of the modern traveler.
We do not just offer rooms; we create ecosystem hubs. A corporate guest can utilise state-of-the-art conference halls and enterprise-grade Wi-Fi during the day, then seamlessly transition to a premium steakhouse or a scenic lagoon-front lounge at night.
The ‘Yes I Can!’ Service Culture: Our biggest asset is our people. We invest strategically in local talent development and hospitality workshops. Our Nigerian ‘Moment Makers’ bring deep emotional intelligence and cultural nuance to their roles, delivering world-class service standards that drive immensely high guest retention rates.
Proven Pipeline Materialization: From an investment and brand perspective, our edge is that we actually open our doors. While many international hotel pipelines in West Africa stall indefinitely, 4 out of 5 of our signed Nigerian pipeline properties are under active construction. This track record gives corporate travel bookers and local owners immense confidence in our brand’s long-term stability.
Do you think that Radisson Academy is living up to expectations in terms of training in the Nigerian hospitality industry?
I can tell you that Radisson Academy is absolutely exceeding our expectations and fundamentally changing the talent landscape in the Nigerian hospitality industry.
For a long time, the wider African hospitality sector faced a critical skills gap, especially in specialised areas like revenue management, financial accounting, and senior leadership.
Historically, bridging this meant navigating tough visa barriers to send local staff abroad for professional development.
We broke that barrier entirely when we launched Radisson Academy Live right here in Lagos. By bringing world-class, face-to-face experiential training directly onto Nigerian soil, we have created an incredibly powerful engine for upskilling.
Here is why I confidently say it is delivering on its promise: Positive Learning Engagement: Our team members in Nigeria are exceptionally dynamic. Across our standard online and virtual curriculum featuring over 2,500 programs, our Nigerian team logged an astonishing approximately 80,000+ learning hours in a single year. Each learner averaged nearly 15 rigorous courses, maintaining a near-perfect 4.8 out of 5 satisfaction rating.
Driving ‘Africa for Africans’ Leadership: A key pillar of the academy is our Project Accelerate initiative. This program is explicitly engineered to fast-track high-potential local staff into senior executive roles. We are moving away from relying heavily on expatriate talent; we are actively grooming the next generation of Nigerian hospitality leaders right here.
Comprehensive, Specialised Functional Training: We do not just teach the fundamentals of front-desk service. The academy brings in expert regional and international directors to conduct deep, on-the-job training in complex disciplines. Our teams undergo intensive training in Meetings and Events (M and E) operations, Sales strategy, advanced Revenue Management, and high-level Financial Accounting.
At Radisson, we have a firm corporate cultural ethos: ‘We grow talent; talent grows us.’ Seeing the sharp rise in our operational excellence and the rapid career progression of our local ‘Moment Makers,’ I can tell you that the Academy is precisely the catalyst we needed to close the industry skills gap permanently.
Which is your most successful brand in Nigeria?
Without question, our most successful brand in Nigeria is Radisson Blu. It is the undisputed anchor of our presence here, commanding both the highest market share and the strongest brand equity in our Nigerian portfolio.
The reasons for its overwhelming success from my perspective include: Double-Hub Dominance: Unlike other tiers, Radisson Blu holds a powerful dual presence in both of Lagos’s major economic engines, with our beachfront corporate flagship Radisson Blu Anchorage Hotel, Lagos, V.I. dominating the Island, and the upper-upscale Radisson Blu Hotel, Lagos Ikeja leading premium corporate operations on the Lagos Mainland.
What about your award-winning market leadership?
The brand continues to clean up at major industry events. For example, at the Hotel Managers Conference Africa, our Ikeja GRA location scooped Best in Hotel Operations in-country, and our Victoria Island property won Best Luxury Hospitality Experience in Nigeria.
Do you have a blueprint for future growth?
Radisson Blu has proven so highly profitable and deeply trusted by the Nigerian traveling public, it has given local owners the immense confidence needed to sign our upcoming upper-upscale pipeline projects, like the Radisson Blu Hotel in Abuja’s Central Business District.