SEVERAL lawmakers from the House of Representatives have endorsed the P5.5-billion budget requested by the Department of Tourism (DOT), its attached agencies, and government corporations under the National Expenditure Program (NEP) for 2027.
This includes a P1-billion Branding Campaign budget lodged with the DOT-Office of the Secretary’s Market and Product Development Program under its Maintenance and Other Operating Expenses.
Most lawmakers attending the House Committee on Appropriations’ hearing on DOT’s budget also supported the agency’s request for P82.33 million in additional Tier 2 funds to further boost the agency and its other units’ initiatives to attract more foreign visitors to the Philippines.
They backed as well some P1.65 billion in additional funds for DOT’s attached agencies and government firms, the largest of which, will support the Tieza Infrastructure and Enterprise Zone Authority (P1.31 billion). The latter’s internally generated funds are expected to run out if legislators approve the abolition of the travel tax.
These endorsements were spearheaded by Reps. Rufus Rodriguez (2nd District, Cagayan de Oro), Perci Cendaña (Akbayan), Salvador A. Pleyto (6th District, Bulacan), among others. As per the Department of Budget and Management (DBM), Tier 2 funds cover completely new initiatives and capital outlays, or existing projects and services that are being expanded.
‘Discover’ yields P1.8-M revenue
‘Because I acknowledge that the DOT is a vital cog in the economic development of our country, together with its attached agencies, this is therefore a budget augmentation we should all support…,’ said Rodriguez.
Under the NEP 2027, no visitor numbers are proposed for that year except for a target increase in tourism receipts by some P2.45 billion. (See, ‘Tourism gets smaller share in proposed P7.2-T national budget for 2027,’ in the BusinessMirror, Aug. 18, 2026.)
In her budget presentation, Acting Tourism Secretary Ma. Bernadita Angara-Mathay underscored the Philippines’s various tourism awards and recognitions, including the performance of its recently launched ‘Discover More to Love’ campaign. This is meant to push domestic travel in the light of the Middle East crisis, which has raised the cost of foreigners’ travel to the Philippines.
She noted that in the last 100 days since the ‘Discover More’ campaign was launched, participating hotels have earned P1.79 million in revenue from 800 room nights booked. Airlines have also reported over 203,000 seats sold since the campaign began in July. The campaign will continue until November.
She added that since the announcement of the Michelin Guide for Metro Manila and Cebu, the selected restaurants showed a 34-percent increase in transactions in the fourth quarter of 2025 to 77,500, valued at P366 million, up 23 percent, year on year. The DOT chief has mentioned that the contract with Michelin Guide will be continued until 2028, although like her predecessor, she has not revealed its total contract price.
Funds for TMAP pushed
BusinessMirror sources had earlier intimated that the contract price is US$5 million or roughly P300 million. This appears to correspond to the annual P75 million notation in DOT’s budget on Locally funded projects, namely ‘Culinary Guide Selection and Activation for the Philippines’ Emergence as a Global Gastronomy Destination.’ (See, ‘DOT eyes permanent partnership with Michelin Guide,’ in the BusinessMirror, Nov. 3, 2025.)
Meanwhile, Negros Occidental 3rd District Rep. Javi Benitez pointed out that DOT’s proposed budget for 2027 failed to include funds for the Philippines’s hosting of Terra Madre Asia Pacific (TMAP) in July next year. TMAP, the nexus of the Slow Food movement in the region, he noted, attracted 2,500 delegates and some 75,000 visitors in Bacolod City last year, with sales of almost P47 million.
Angara-Mathay assured the lawmaker, ‘I’m a fan of slow food and have made it a part of all my public speeches. And no less than the chairman of the Japan Travel Bureau asked about it. So definitely, we will knock on the door of [DBM] Secretary Kim [Robert C. De Leon] to ask that at least he approves this part of the second-tier [fund requests].’
DOT had actually requested P45 million from the DBM for TMAP under Tier 2 funds, but this was not approved. The DOT had projected a return on investment of ‘132 percent’ on the requested funds.