LOCATION matters in the dealership business. That is why the recent transfer of Isuzu Urdaneta to a new location is more significant than it may initially appear.
Isuzu Philippines Corp. (IPC), together with its long-time dealer partner Inteco, has officially opened the dealership’s new home near the Urdaneta exit of the Tarlac-Pangasinan-La Union Expressway (TPLEX). The move places the facility in a highly visible and accessible location, making it easier for customers from Pangasinan and neighboring provinces to connect with the brand. The new Isuzu Urdaneta facility also complies with the Isuzu Outlet Standard (IOS), which aims to provide customers with a more consistent dealership experience across the country.
More importantly, it acknowledges how travel patterns in Northern Luzon have changed over the years.
Before TPLEX, many motorists entering Urdaneta followed different routes and spent considerably more time navigating local roads. Today, the expressway has transformed the movement of people and goods across the region. Businesses can transport products faster, travelers can reach destinations more efficiently, and commercial vehicles move through what has become one of Northern Luzon’s busiest corridors.
Recognizing these changes, Isuzu and Inteco chose a location that is better aligned with present-day realities.
‘We have moved our location here for convenience, for our customers,’ said Inteco president Raymond Jarina during the opening ceremonies.
‘With our visibility, I’m proud to say this dealership would be Isuzu’s landmark dealership in the North.’
Inteco is not just another dealership group within the Isuzu network. It has been associated with the brand since the 1960s and holds the distinction of being Isuzu’s first dealer partner in the Philippines through its Edsa dealership. That long relationship has allowed the company to grow alongside the brand while maintaining a strong presence across key areas in Northern Luzon. Today, its network includes branches in Quezon Avenue, Pampanga, Dagupan, Urdaneta, Baguio, Edsa Balintawak, and Valenzuela.
Built on a 2,700-square-meter property, the dealership features a showroom measuring 145 square meters and can accommodate two light commercial vehicles and one commercial vehicle on display. While showroom space often draws attention, the aftersales side of the business remains equally important, particularly in a market where Isuzu enjoys a strong presence among business owners and transport operators. The service area occupies 1,481 square meters and includes five service bays for light commercial vehicles and a dedicated bay for heavy-duty trucks. This allows the dealership to cater to a broad range of customers, from private vehicle owners to companies operating commercial fleets.
That capability is particularly relevant in Urdaneta City. Over the years, the city has established itself as an important center for commerce, agriculture, manufacturing, and trade in Northern Luzon. These industries depend heavily on transportation, making reliable sales and aftersales support an essential requirement rather than a luxury.
IPC president Mikio Tsukui underscored this point during the inauguration.
‘With many businesses and communities depending on reliable transportation to keep their operations moving, we believe this new location puts Isuzu in an even better position to serve their mobility needs and support the continued growth of the city and surrounding areas,’ he said.
The opening represents another step in Isuzu’s continuing effort to strengthen its dealer presence across the country. While vehicle specifications often dominate discussions, infrastructure and customer support remain equally important parts of the ownership experience.
Strengthening Menorian Movers’ fleet
MEANWHILE, just as Isuzu was investing in customer accessibility in Northern Luzon, the company was also reinforcing its commitment to commercial transport operators elsewhere in the country.
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Recently, IPC and Isuzu Bacoor delivered four new heavy-duty tractor heads to Menorian Movers Inc., a trucking and logistics company that continues to expand its operations. The turnover included three Isuzu EXR77H units and one EXZ77N tractor head. The new trucks will replace selected older units within Menorian’s fleet of 41 vehicles and will be used primarily for trailer-hauling operations.
For logistics companies, fleet renewal is a necessary investment. Trucks may continue operating for many years, but introducing newer equipment helps improve reliability while minimizing disruptions caused by aging vehicles.
Part of the Menorian Group of Cos., Menorian Movers has long been involved in the transport and logistics business. The company expanded its fleet in 2001 by adding tractor heads and closed vans, allowing it to offer Full Container Load (FCL) and Less-than-Container Load (LCL) services. More than two decades later, tractors remain central to its operations.
According to IPC department head for dealer sales Mario Ojales, reliability continues to be one of the primary requirements among logistics operators. ‘Isuzu has been a reliable partner of logistics companies through the years, and we understand the heavy-duty demands of their operations,’ he said.
Menorian’s decision to stay with the brand was influenced by years of experience with existing Isuzu vehicles within its fleet. Several of its EXR51 and NPR units have reportedly been serving the company for over a decade, demonstrating the durability required in day-to-day operations.
Under the cab of both the EXR77H and EXZ77N is Isuzu’s 6UZ1-TCG50 diesel engine. The powerplant produces 279 kW (373 hp) and delivers a substantial 1,765 N-m of torque, numbers aimed squarely at the requirements of heavy hauling.
The EXR77H carries a Gross Combination Mass of 45,000 kilograms, while the EXZ77N pushes that figure to 60,000 kilograms, providing flexibility depending on load requirements. The trucks also come equipped with features such as Anti-lock Braking System (ABS) and a multi-information display that allows drivers to monitor vehicle data more conveniently during operations.
For Menorian Movers president Marilou Menor, however, the acquisition represents something beyond specifications and payload figures. ‘For me, these four new trucks are more than just additional assets for our company. They represent growth, trust, opportunity, and our commitment to serving our valued clients,’ she said.
That perspective perhaps sums up the two recent developments involving Isuzu. One focuses on bringing a dealership closer to customers. The other focuses on giving a logistics company newer tools for the job. Different stories on the surface, but both point to the same objective. Whether it is a dealership standing beside one of Northern Luzon’s busiest expressways or a tractor head pulling cargo across the country’s highways, the goal remains straightforward: keeping people, businesses, and industries moving.