To make AI morally good, tech companies are turning to religion. But some say it isn’t that simple

As tech companies race to build the most powerful artificial intelligence, some are also asking how to teach a chatbot right from wrong. Their answer? Religion.

‘These are not questions a lab can answer,’ Anthropic co-founder Chris Olah said earlier this year at the Vatican’s presentation of Pope Leo XIV’s encyclical on AI. ‘They are questions traditions like yours have carried for millennia.’

Amid this much-discussed turn to faith, there has been little public scrutiny surrounding what exactly these technology companies think religion is – and, perhaps more important, what they hope to get out of it.

As executives sound the alarm about AI’s destructive potential and debate the need to develop morally good models, they are increasingly seeking input from philosophers and faith leaders. The executives’ philosophy goes something like this: that religion can help inform AI to be morally good in an environment where fears about it – founded and unfounded – are hopscotching across the culture.

Because these companies are not bound to a particular religion, the goal is often quite broad – an aggregate of moral ideas that can inform their models. ‘What I think ChatGPT should do is reflect that weighted average, or whatever, of humanity’s moral view,’ OpenAI CEO Sam Altman said last year.

But experts and adherents alike warn that this idea fails to reckon with how different traditions and worldviews can often contradict one another. In short, they say, it’s not exactly how religion works.

For decades, scholars have pushed back against a widespread view of religion as a set of rules or principles that can be divorced from the ‘messy, practical, ad hoc’ ways adherents live, argues Webb Keane, an anthropologist at the University of Michigan.

The idea that religion can be separated from things like culture and politics remains entrenched, even though it suffuses both in many ways. Some worry that AI companies, as they ask various faith leaders to answer ethical questions, will further perpetuate a theory of religion that fails to recognize the importance of doctrine, ritual and relationships.

Here’s the issue, Keane argues: If you assume that religion overall can offer a distinct set of extractable moral principles, using it to train AI risks prioritizing certain traditions and distorting others – particularly when it comes to faiths that do not see themselves primarily as a system of ethics.

‘There’s a very conventional way of thinking of religion as a rule book,’ he said. ‘It is certainly very tied to scriptural religion, and the scriptural religions at the end of the day really turn out to be the Abrahamic religions.’

Believers say tech companies are making an effort

That’s not to say these meetings have lacked diverse representation. Nor does it suggest that their engagement with religion hasn’t been thoughtful from the perspective of those in attendance, like Meghan Sullivan, a philosopher of religion who leads an initiative on ethics and AI at the University of Notre Dame.

Though it doesn’t enumerate the traditions it has consulted, Anthropic said in a May blog post that they’d met with ‘scholars, clergy, philosophers and ethicists from more than 15 religious and cross-cultural groups’ – a pool they hope to broaden in the future.

Earlier this year, Sullivan went to Anthropic for one of their meetings, which included Christians from different denominations. In contrast to conversations she’d had with other tech companies, she was impressed by the rigorous engagement with religion at Anthropic, which is widely seen as the AI company taking ethics and safety most seriously.

‘The culture inside the company is similar to that on a good college campus in the sense that you’ve got a collection of very intellectually curious people,’ she said. ‘These meetings are pretty nerdy – I don’t know if that’s the best way to put it – in a good way.’

Their meeting was split into two parts. First, the company explained their models ‘in layman’s terms’ to those in attendance. Next, the faith leaders responded with feedback and discussions, Sullivan said. ‘Every kind of moral question that this technology raises – everything from, ‘Do humans have souls?’ to ‘Should third graders be able to access a chatbot for literacy education?”

Representatives from Meta, Google and Amazon have also met with the Vatican, while Microsoft has been vigorous about its religious outreach.

Religion is ancient. The study of it is not

Religion is generally considered both ancient and universal. And while experts like the late influential scholar of Jonathan Z. Smith concede that is true in some ways, they say it’s also not the full picture.

‘Man has had his entire history in which to imagine deities and modes of interaction with them. But man, more precisely Western man, has had only the last few centuries in which to imagine religion,’ Smith wrote in 1982.

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Many scholars of religion today share Smith’s view of their field. They call into question the idea that religions are a set of distinct, comparable systems, saying it’s a modern notion that can be traced to as late as the 19th century.

Buddhism and Hinduism, for example, were not recognized as clearly bounded traditions by the people who practiced them prior to the arrival of European scholars, says Tomoko Masuzawa, a religious studies scholar who wrote ‘The Invention of World Religions.’ Says Mazuzawa: ‘All these categories were not native.’

Western academics solidified those categories for years, only beginning to seriously reexamine them in the latter half of the 20th century.

Those entrenched ideas about religion – that it is easily comparable across cultures – help explain why Silicon Valley might not feel the need to define its own understanding of it. In an effort to represent various viewpoints, religion is often an obvious way to showcase diversity of thought.

‘Somehow, religion becomes a way of kind of mapping out the world,’ Masuzawa said. ‘It’s as if the whole world has kind of bought into it.’

By downloading distinct wisdom, some worry it will be lost in ‘accumulated thinking’

Some people want companies to further define terms and intentions to better understand what exactly they hope to gain from religion.

‘This work isn’t about aligning our models with any one tradition’s worldview. We want Claude to draw from a full range of viewpoints – religious, secular, political – with equal depth and rigor,’ Anthropic said in the blog post. ‘What we’re after in these conversations is careful, accumulated thinking on how good character actually forms.’

Large language models work by repeatedly guessing the next word in a sentence after having ‘learned’ the patterns of a huge trove of human-written works, including religious texts.

Paolo Carozza, a member of the independent Meta Oversight Board and a legal expert who studies Catholic social thought and technology, worries that in the quest for accumulation, there is potential for a given tradition’s defining characteristics to be lost – in effect, homogenized into something that pulls toward the middle or even favors Western religions.

‘Any living, sophisticated tradition over time is capable of interacting with others outside of it and absorbing some new knowledge and growing. But it does so in this organic way,’ he said. ‘What AI, I think, often does and potentially does, is not in an organic way, but in a way that just throws it all together, mixes it all up, and therefore makes sense of none of it.’

TINY TASTES | What happens when Filipino staples get wrapped in jewelry

AMINIATURE bottle of banana ketchup, a piece of lumpia and even a rice cooker may seem like unlikely jewelry.

But these are among the familiar Filipino food and kitchen staples being turned into charms by food creator Abi Marquez and local jewelry brand Gabbie Jewelry.

The 12-piece collection, launching on October 28, features miniature versions of lumpia, calamansi, banana ketchup, siomai, garlic, spiced vinegar, salt, pepper, a knife, a drinking glass, a chef’s hat and a rice cooker.

For Abi, widely known online as the Lumpia Queen, the idea draws on the memories people associate with food, from meals prepared by loved ones to places they miss and gatherings around the table.

‘What we wear, especially jewelry, is a way to express who we are and what we love,’ Abi said. ‘Turning Filipino food into jewelry is a way to give those memories something tangible, something you can carry with you wherever you go.’

The collaboration comes as bag charms have become a way to personalize everyday accessories, with miniature toys, plush characters and other trinkets hanging from bags and keychains. Food, too, has become part of the mix.

Anik-anik’s growing appeal

THE trend is visible in the Philippines’ own retail releases.

In 2025, Chowking introduced plush charms modeled after its Siomai Chao Fan, Wonton Mami, siopao and Halo-Halo Supreme. Dunkin’ Philippines has offered donut-inspired charms, while Conti’s has turned its Mango Bravo cake into a miniature plush accessory.

These products give customers another way to engage with familiar brands and food items, even outside the restaurant or bakery. But while the releases point to growing interest, they do not establish how much Filipinos collectively spend on bag charms.

International figures suggest the trend has commercial momentum. Wholesale fashion platform JOOR reported that bag-charm sales volume among comparable brands on its platform was 12 times higher in the first half of 2025 than in the same period a year earlier. Units sold increased 17-fold.

Part of the appeal is simple: charms let people make mass-produced belongings feel more personal.

A trinket might signal a favorite character, commemorate a trip or reflect a particular interest. A food-shaped charm can do the same, whether it reminds its owner of home or is simply amusing to look at.

Abi hopes the designs will inspire both delight and recognition.

‘When people wear the charms, I hope their first reaction is, ‘How cute!’ I want them to feel happy and a little giddy, the way I do. Then I hope they see a little of themselves and think, ‘That’s so me!” she said.

The same charm, she added, could mean different things to different people. One person might connect lumpia with family gatherings; another might choose it because the miniature looks appealing.

The price of a personal touch

THE cost of collecting charms varies depending on the material, design and brand.

Gabbie Jewelry’s existing catalog lists individual charms at roughly P135 to more than P400, while its personalized clip-on charms start at P249.

These prices are reference points for its current offerings, not confirmed prices for the Abi Marquez collection, which were not provided in the launch materials.

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The collection also includes a Lumpia Bag Charm offered as an exclusive gift with purchase. Such deals add another incentive to buy, tying an extra collectible to a transaction.

A single charm may be an occasional purchase, but collecting multiple designs can become more expensive over time. Branded collaborations also attach a retail price to objects that, outside the collection, are part of everyday life.

That is not to say the meaning buyers find in them is manufactured. Nostalgia, humor and personal attachment can be genuine.

Still, the bag-charm craze shows how easily those feelings can be folded into a product-and how an ordinary object can gain new value when packaged as something to collect.

Everyday Filipino, made wearable

GABBIE Jewelry has previously drawn on Filipino references for its designs, including the sampaguita, taho and jeepney.

Co-founder Camille Jimenez-Sandico said Abi’s food videos offer a fresh perspective on dishes that people might otherwise take for granted.

‘For a long time, these things felt so ordinary, not something we’d necessarily celebrate,’ Jimenez-Sandico said. ‘It’s exciting to see that changing, and to see more of us recognize just how special Filipino culture is.’

The Abi Marquez Collection by Gabbie Jewelry will be available from October 28 through the brand’s website, Shopee and TikTok Shop, as well as its stores at Alabang Town Center, Glorietta 1 and SM North EDSA.

NU completes perfect eliminations run; UST completes Final Four cast

National University’s (NU) Hailene Diaz and Naeomi Gulpany pulled through in the first doubles match, fueling a 4-1 victory over last season’s Finals tormentor Ateneo de Manila University and completing a sweep of the qualifying round of the UAAP Season 89 Women’s Badminton Team Event on Saturday at Gameville Central Park in Mandaluyong City.

The cousins came through in the clutch, taking down first-time partners Jochelle Alvarez and Althea Hernandez, 21-19, 5-21, 21-19, in nearly an hour to clinch the Lady Bulldogs’ fifth straight win.

This marked the first time NU had swept the eliminations, earning the top seed heading into the Final Four.

The Lady Bulldogs will face the Adamson University Lady Falcons, who reached the semifinals for the first time since Season 72 in 2009, on Tuesday at 1 p.m.

Gweneth Chiva and Sab Amora gave NU a 2-0 advantage after defeating Fayina Dolor and Althea Ocampo, respectively, in the first two singles matches.

Rookie Chiva needed just 19 minutes to complete a 21-5, 21-6 sweep of Dolor, while team captain Amora fended off Ocampo, 21-13, 21-14, in 43 minutes to extend the lead.

Andrea Hernandez and Daena Castro pulled one back for the Blue Eagles with a 21-11, 21-10 rout of Lee-Ann Jade De Leon and Tia Bualat. However, Lady Bulldog Karyll Rio sealed the victory and completed NU’s sweep of the qualifying round with a 21-15, 21-14 win over Angel Valle.

University of the Philippines leaned on graduating seniors Kimberly Lao and Susmita Ramos to finish the qualifying round in second place with a 4-1 win-loss record.

Lao and Ramos secured their second consecutive victory as a pair, helping the Fighting Maroons complete a 5-0 sweep of the Adamson Lady Falcons.

They defeated the previously unbeaten tandem of Mary Untal and Jasmine Reformina, 21-11, 22-20, in the opening doubles match.

University of Santo Tomas ended its team event campaign on a winning note, defeating De La Salle University, 3-2.

Ivan Tuazon shone brightest as the University of Santo Tomas completed the men’s Final Four cast, defeating De La Salle University, 3-2, in their playoff tie on Sunday at Gameville Central Park in Mandaluyong City.

In a battle between two universities looking to re-establish themselves among the league’s elite, the Golden Shuttlers secured their fourth Final Four appearance in five seasons after missing out on the semifinals last year.

Once again, they had fourth-year standout Tuazon to thank, as the team captain came through in the deciding singles rubber against rookie Huego Queddeng, 21-17, 23-21, in an action-packed 54-minute battle.

Standing in the way of UST’s bid to reclaim its place among the league’s elite is undefeated National University, which awaits the Golden Shuttlers in the Final Four for a place in the championship round.

Barbosa, Mangin, 4 others lead kyorugi team in Riyadh

NAGOYA Asian Games silver medalists Kurt Barbosa and Tachiana Mangin lead a six-athlete team that will see action in taekwondo’s kyorugi events in the Sixth Asian Indoor and Martial Arts Games (AIMAG) set December 11 to 21 in Riyadh, Saudia, Arabia.

Joining the Paris 2024 Olympian Barbosa (men -54 kgs) and former Asian junior champion Mangin (women -51 kgs) are Angelous Lustado (-60 kgs) and Aljen Anyaga (-67 kgs) in the men’s division and Clarence Sarza (-46 kgs) and veteran campaigner Baby Jessica Canabal (-57 kgs) in the women’s class.

The composition of the poomsae team, Philippine Taekwondo Association secretary-general Rocky Samson said, will be announced later.

‘This is going to be the same level and intensity with the last Asian Games. We must prepare seriously,’ Samson said. ‘So after our recent evaluation, the same athletes will represent us in AIMAG.’

The Virtual Mixed Taekwondo event where Jesus Gabriel Derick Yape won a gold medal for the Philippines in Nagoya, is not in the Riyadh program.

Samson said that the AIMAG is an integral part of PTA’s qualification campaign for the Los Angeles 2028 Olympics.

‘We can gauge our athletes in AIMAG if they can compete in next year’s Olympic qualification,’ he said.

There will be eight kyorugi events at the LA 2028 Olympics–58, -68, -80 and +80 kgs in men and -49, -57, -67, and +67 kgs in women.

Dela Rosa, Calago power Ateneo past UE to end first round on high

ATENEO de Manila University cruised past the University of the East, 73-56, in a victory that could revive its Final Four bid in the UAAP Season 89 Collegiate Women’s Basketball Tournament on Wednesday at the Blue Eagle Gym.

The Blue Eagles snapped their two-game losing streak to cap off a challenging first-round campaign on a high note, improving to 3-4 and remaining in sixth place in the standings.

‘During the halftime, I discussed with girls their discipline on one-on-one defense, evidently which didn’t show in the first half,’ Ateneo head coach PJ Navarro said. ‘So in the second half, we just made it tough for them to blow by us.’

As the second round begins on Wednesday, Seng Calago remains optimistic about the Blue Eagles’ chances of extending their Final Four streak to five consecutive seasons.

‘We need to lock in and go 100 percent each time,’ Calago said.

Although UE got off to a strong start and built a seven-point lead in the second quarter, Ateneo regained control behind Kacey Dela Rosa to take a 37-34 advantage at halftime.

Dela Rosa continued her dominant performance after the break, building on her double-double to help the Blue Eagles establish a double-digit lead heading into the final quarter.

With the early scare behind them, Ateneo’s shooters heated up in the fourth quarter, allowing the Blue Eagles to stretch their lead to 20 points with less than four minutes remaining.

The Lady Warriors managed just 10 points in the final frame.

The dynamic duo of Dela Rosa and Calago led the charge, with both seniors recording double-doubles.

Dela Rosa finished with 23 points, 18 rebounds and five assists, while Calago tallied 22 points, 15 rebounds and five assists.

Hannah Lopez also made a significant contribution with 12 points and three rebounds.

UE, meanwhile, suffered its seventh loss of the season and 31st consecutive defeat dating back to Season 87.

Kezza Buscar paced the Lady Warriors with 18 points, while Moana Vacalares added 15 points, seven rebounds, and six assists.

Bad hair day in Rotterdam

There won’t be a golden hat-trick in floor exercise and vault for Carlos Yulo as the Paris Olympics and Nagoya Asian Games double champion finishes eighth and last in the final of floor exercise at the world artistic championships in Rotterdam, The Netherlands, on Saturday.

Fred Richard became the first American in 23 years to win the world title, sending Great Britain’s Jake Jarman to the silver and Israel’s Artem Dolgopyat to the bronze meda

The beads that bring us home

Some prayers enter our lives before we understand them. Their words arrive in childhood, borne by familiar voices. Years later, when those voices have fallen silent, the prayers remain.

I was brought up reciting the Rosary. I still pray it daily, with varying degrees of attention: sometimes absorbed, sometimes distracted, sometimes sustained by the simple fidelity of doing it again. The fingers move; the mind wanders; a familiar phrase brings it home.

October, the month of the Holy Rosary, invites that homecoming.

In Hagonoy, Bulacan, home has a particular face: the old image of Our Lady of the Holy Rosary in our Santo Rosario parish, embracing Mercado, Santo Rosario, Santa Cruz, San Roque, and San Pascual.

Established as a parish in 1952, it gathers communities whose devotion reaches further back. Before that image, generations have brought what no parish register can fully record: a child’s illness, a livelihood threatened, gratitude too deep for speech.

The Rosary itself grew across generations. Medieval Christians used counted prayers as a counterpart to the monks’ 150 biblical psalms. In time, the Marian Psalter of 150 Hail Marys developed.

Dominican preaching helped spread the devotion; its familiar form emerged gradually. The cherished tradition linking it to Saint Dominic belongs within that longer history.

Its name evokes a garden of roses. Yet its mysteries lead through more than gardens: a birth in poverty, a mother searching for her child, betrayal, execution, resurrection.

In 2002, John Paul II proposed the luminous mysteries, bringing Christ’s public ministry more fully into the meditation. Marian in its voice, the Rosary is centered on Jesus.

For a people acquainted with separation, bereavement, and stubborn hope, these mysteries offer places to rest our own lives. A mother awaiting news of a child abroad needs little explanation of anxious love.

The feast on October 7 recalls Lepanto in 1571, when the Holy League defeated the Ottoman fleet. Pope Pius V had called for the Rosary; Catholics attributed victory to Mary’s intercession.

Philippine devotion carries another naval memory. In 1646, Spanish and Filipino defenders repelled Dutch attacks in five battles. Their deliverance was attributed to Our Lady of the Rosary, remembered in La Naval de Manila.

There is a remarkable human detail behind the splendor. The La Naval image, dated 1593, was carved by a non-Christian Chinese artisan. Hands outside the faith helped fashion the face before which generations would pray. Today, at Santo Domingo Church in Quezon City, that image binds sacred art, public memory, and devotion.

In Manaoag, Pangasinan, pilgrims come to Our Lady of the Rosary, affectionately called Apo Baket. The basilica’s history records that her image survived the church fire of 1898. Whatever burdens pilgrims carry, the journey gives them somewhere to bring them.

Beyond our shores, Lourdes and Fatima have made the beads familiar across languages. At Lourdes in 1858, Bernadette’s account describes the Lady passing Rosary beads through her fingers while Bernadette prayed. At Fatima, the children reported that, on October 13, 1917, she identified herself as Our Lady of the Rosary.

These are distinct histories and testimonies. Together, they reveal the extraordinary reach of a prayer small enough to carry in a pocket.

Other faiths know the intimacy of counted prayer. Hindu devotees use ‘mala’ (a Sanskrit word that translates directly to ‘garland’ or ‘string of beads’) for ‘japa,’ the repetition of sacred names or mantras; Buddhist traditions also use prayer beads.

Muslims use strings commonly numbering 33 or 99 beads in remembrance of God. Orthodox Christians repeat the Jesus Prayer with knotted prayer ropes.

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Their beliefs and purposes differ. The resemblance nevertheless invites respect: across religious boundaries, people enlist the hand to steady attention and return the mind to what they hold sacred. A bead can mark the place where distraction ends and remembrance begins.

John Paul II understood repetition through the language of love. Familiar expressions can be spoken again because affection renews their meaning. Anyone who has heard a child call repeatedly for a mother can understand.

Still, attention matters. Habit can preserve prayer through dry seasons; it can also become an invitation to listen more deeply. Perhaps, when my mind strays, the next bead offers another beginning.

Our history gives that beginning a public meaning. In February 1986, Filipinos at EDSA faced armed troops with prayers, flowers, and rosaries. Religious faith stood alongside courage, military defections, and civic resolve. The beads belonged to people who had stepped into danger for their country.

A devotion once associated with naval victory had become part of a memorable witness to peaceful resistance. Prayer found expression in a refusal to harm.

The Jesuit poet Gerard Manley Hopkins addressed Mary with words of extraordinary tenderness: ‘Be thou then, thou dear Mother, my atmosphere.’

An atmosphere surrounds and sustains us before we notice it. So, perhaps, does the faith learned in childhood: the remembered cadence, the patient return, the hope that survives our imperfect attention.

In Hagonoy, our old Santo Rosario image remains a meeting place for generations. Those who prayed before us have left their names, their descendants, their unfinished hopes. We bring our own, and someday others will stand where we stood.

I think of the beads moving through those many hands. Each life has held its portion of joy and sorrow; each has needed light; each has hoped that death would not have the final word.

The Rosary gathers these longings into prayer. And when the last bead has passed through our fingers, may something of its tenderness remain in our hands: enough to comfort the grieving, lift the fallen, and help another find the way home.

Dr. Pablo Trillana III is a lawyer, author, former Chairman of the National Historical Institue (now the National Historical Commission of the Philippines), and a lifelong student of Philippine history and Rizal studies.

COST OF MAKING MUSIC | Sam Benwick leaps with HIGHS and lows

FOR an independent musician, the price of making an album is not always measured in studio bills or production costs. Sometimes, it is measured in hours that could have been spent somewhere else-at home, with family, or simply getting some sleep.

Filipino-British singer-songwriter and producer Sam Benwick relates to that, mentioning those as the hardest part of making HIGHS and lows, her first full-length album, which was released on October 16.

‘Time away from my family was, I think, the most burdensome for me,’ Sam told SoundStrip.

There were nights when the 22-year-old stayed awake to write, record, and finish the album. There were also days when she chose music over the ordinary things she enjoyed with her family, even when they were only in the next room.

‘There were times when I would cry because I just wanted to be with my family,’ she explained. ‘Not that they were far away from me; they were just in the other room.’

That trade-off says something about the album itself: AS HIGHS and lows is not simply the latest entry in Benwick’s growing catalog.

Sam Benwick

Eight months, or perhaps years

SAM has been making music since she was young, eventually releasing her self-produced debut EP, Songs About Heartbreak, in 2020.

Covers helped introduce her to listeners, but writing and producing her own material has remained central to her work.

For HIGHS and lows, the immediate production process took roughly seven to eight months. But fitting that work around school and other responsibilities stretched the process closer to a year. And even that does not tell the whole story.

Some of the songs on the 15-track record were written years before Sam began putting the album together. They were pieces of different periods of her life that eventually found a place within the same record.

‘So in actuality, this album did take years to make,’ the rising artist told this newspaper.

That longer timeline also gives context to the album’s subject. HIGHS and lows follows Sam’s changing understanding of love-from the excitement of finding it to the pain of encountering the wrong kind, and the lessons that remain after both.

It is less a declaration that she has figured love out than a record of what she learned while trying to understand it. Her faith became part of that process, too.

Choosing faith over fear

MAKING the album independently brought its own uncertainty. Sam knew the decision would be difficult, but she wanted to take the step rather than wait until everything felt safe or perfectly timed.

That mindset shaped her decision to make a full album now.

She has already released singles and two EPs, but a full-length record had been something she wanted to make for years. Eventually, the question became less about whether she was ready and more about whether she was willing to begin.

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‘I would always base my decisions on fear instead of on faith and hope,’ Sam said. ‘But now, I’m turning over a new leaf.’

The album, she said, is an attempt to make music for herself, her family and people who might need to hear what she has to say and, above all, for God.

That does not make the record a simple statement of certainty. If anything, its title suggests the opposite: that the experiences worth writing about often exist somewhere between the extremes.

The highs matter because there were lows. The lows matter because they changed what came after.

For the ones who stayed

For Sam, that circle extends beyond her family.

Her supporters, known collectively as the Samshines, have followed her through the years as she moved from covers and earlier releases toward increasingly personal original music.

For her, their encouragement became particularly meaningful as she took on the uncertainty of working independently. Now, they are part of the album’s next chapter.

Some members of the community have had the chance to hear HIGHS and lows in full before its official release during her listening party earlier this month, turning what began as a largely private process-late nights, old songs, new recordings and time away from family-into something shared.

Sam admits she could have made the album faster. But speed was never really the point.

For an artist who spent years writing songs before deciding they belonged together, the record is as much about finally taking the risk as it is about the music itself.

‘I just wanted to release an album and not let my fears get in the way,’ she said.

And perhaps that is where HIGHS and lows ultimately begin-not with having all the answers, but with deciding that waiting for certainty is no longer a reason not to make the next song.

Classic Never Fades | Make It Yours: 2026 iCAUR International User Summit Announces Official Theme

The 2026 iCAUR International User Summit is set for October 19-23 in Wuhu, China, with ‘Classic Never Fades | Make It Yours’ confirmed as its official theme. Global users, media representatives and partners will get together to explore what iCAUR vehicles can become as they become part of different lifestyles.

For iCAUR, ‘Make It Yours’ is more than a brand slogan for this summit. It reflects the brand’s deeper thinking on the relationship between people and cars: vehicle delivery is not the end of the product story, but the beginning of the user’s story.

The Origin of ‘Make It Yours’

Previously, automotive brands largely focused on answering the question of ‘what a car is.’ However, iCAUR seeks to pose a different question: Once a car is in the user’s hands, what can it become?

As iCAUR enters into more than 40 markets worldwide, users across countries and regions interact with and interpret the brand in their own unique ways. Some use their vehicles for daily urban commuting, others venture off-road for outdoor exploration, while many modify their cars to add new functions and expressive styling.

Global users reimagine the same vehicle model differently, shaped by their cultural backgrounds, lifestyles and personal preferences. One single car can carry vastly different meanings, defined by its owner’s choices.

This is the inspiration behind iCAUR’s presentation of ‘Make It Yours’.

iCAUR aims to reserve sufficient flexibility within its products, design and ecosystem, empowering users to define their personal bond with an iCAUR vehicle according to their preferences and lifestyles.

‘Make It Yours’ means placing choices and creative possibilities in users’ hands, enabling them to become genuine co-authors of their car’s story.

After Delivery, iCAUR Hands the ‘Right to Define’ to Users

‘Make It Yours’ first manifests in iCAUR’s product philosophy.

A vehicle needs a distinct character-and enough flexibility for users to build on its factory configuration. Take the iCAUR V23 for example: it comes pre-fitted with over 20 factory-standard modification interfaces. Its loop-style roof rack supports a maximum static load of 200 kg and can accommodate side tents, side ladders and outdoor gear. In addition, users can alter the vehicle’s appearance and functionality via interchangeable exterior kits.

The iCAUR V27 follows the same design mindset. As an all-round hybrid SUV blending classic boxy design with new-energy technology, the V27 boasts a 5-meter-class body, the Golden REEV (Range-extended Electric Vehicle) powertrain and i-AWD (Intelligent All-wheel Drive) system. It features 39 ecosystem interfaces and more than 1,000 ecosystem modification parts, covering functional upgrades, outdoor leisure and storage expansion. Factory-level compatibility lets users tailor the vehicle to match their real-world usage scenarios.

The core logic behind these designs is straightforward: iCAUR builds the car, while users decide what it evolves into. Owners receive not a fully predefined ‘standard solution’, but a starting point for continuous exploration. The summit will also host the global launch of the latest V-family model, the iCAUR V25, adding a new product chapter to this theme.

Global Creativity Sparks the Inaugural iCAUR MOD FEST

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iCAUR users have long embodied the spirit of ‘Make It Yours’:

Some draw inspiration from South Africa’s wilderness, adopting military green, orange-and-white stripes and star motifs to align the V23 with local off-road culture and outdoor lifestyles. Other creators take cues from traditional Malaysian batik and hibiscus flowers, reinterpreting local heritage through minimalist graphic designs. The V27 transforms under different creators’ visions too: some are inspired by Omani sunsets, mountains and eagles, linking the vehicle to local landscapes and driving culture; others reference classic Woodie station wagons, fitted with wood side panels and Route 66 motifs. There are also builds featuring heart-shaped headlamps, pink wheels and rooftop camping gear, turning the vehicle into a mobile living space filled with companionship, leisure and imagination.

These creations hail from diverse nations and reflect varied lifestyles. They demonstrate that iCAUR users are not merely drivers, but passionate car modifiers and self-expression advocates. On October 19, these creative concepts will gather on one stage for the first time. The inaugural iCAUR MOD FEST will run during the summit, welcoming users, modification enthusiasts and lifestyle companions from multiple markets to showcase bespoke vehicles and innovative lifestyles.

Attendees can browse modified works, cast on-site votes, and learn about vehicle specs, modification approaches and local practices from global markets in the heavy-modification zone. iCAUR will join hands with global modifiers, modification brands and professional engineers to deliver deep dives into modification details, cross-market lifestyle exchanges and accessible hands-on workshops around real vehicles, shifting users from spectators of modification to active participants.

The festival also places vehicles back into real-life scenarios. The urban lifestyle zone features experiences such as coffee and pet-friendly spaces, while the outdoor zone offers interactive activities like pull-up challenges and fishing. Attendees can talk about modifications beside the cars, or discover their own way of being with their vehicle over a cup of coffee, an outdoor challenge or city excursion.

Running in parallel with the iCAUR MOD FEST, the Life Ecosystem Exhibition showcases the open ecosystem iCAUR has built around users’ daily lives. Spanning vehicles, accessories, functional upgrades and lifestyle scenarios, a broad roster of ecosystem partners will explore with iCAUR the endless possibilities of what a car can do.

The Multi-Scenario Test Drive Camp puts V-series models into authentic operating environments, letting global users experience vehicle performance across varied road conditions and lifestyle settings. Modification showcases, ecosystem displays and test drives are not isolated activities. Instead, they represent three dimensions of ‘Make It Yours’: showing users what is possible, inviting them into creation, and helping them bring new ideas into their daily lives.

From One-Off Event to Ongoing Co-Creation

For iCAUR, ‘Make It Yours’ extends far beyond the closing of the summit.

During the event, iCAUR will share its plans for a global modification ecosystem and owner communities, spanning vehicle modification, ecosystem collaboration and user communities around the world. This carries the brand-user relationship beyond car purchase and usage, into shared participation.

When a vehicle rolls off the production line, it has fixed design, technology and intended purpose. But once it reaches its owner, its true story unfolds. It travels through different cities, tackles diverse roads, carries people’s daily lives, and gradually gains new functions, appearances and meanings shaped by user choices. This captures the true essence of ‘Make It Yours’: it is not simply about ‘making the car yours’, but enabling the vehicle to integrate deeply into the user’s life and develop unique personal significance.

From brand to product; from product to user; from a one-off encounter to sustained co-creation.

On October 19, iCAUR users across the globe will meet in Wuhu, China.

Make It Yours. This time, the users get to define.

IMMERSING IN A GREAT PANORAMA | From HK to the Greater Bay Area

In southeastern China, the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) is emerging as an attractive destination for leisure travelers, including Filipino families.

The region offers a wide range of attractions: from family entertainment and cultural sites to modern urban experiences.

Enabling the seamless connection to the GBA from the Philippines is Cathay Pacific, which offers air-and-coach connections to the Zhuhai and Macao ports of the Hong Kong-Zhuhai-Macao Bridge. This offers added convenience, with streamlined immigration procedures and baggage transfers. Visitors also save on travel fees, as they have to settle them only once upon arrival in HK.

Talk about experiencing intermodality (plane, then bus or ferry to the port city), which Cathay Pacific encourages for trips to GBA, making travel a real comfort. This is also a special offering from the airline, which is currently celebrating its 80th year of flying travelers to destinations worldwide.

As a long-time partner of the airline, Panda Travel organizes GBA tour packages, thanks to its sales team’s deep familiarity with the region and the many fun, fantastic activities families can enjoy there.

Early connections

OUR familiarization tour started at the NAIA Terminal 3 with a warm welcome and briefing from Cathay Pacific’s Anna Lee. The airline’s kiosk made check-in a breeze for our group, which included select media members, Panda Travel’s trade partners, and the airline’s officers John Carillo and Sherlie Taguiam.

According to Lee, what elevates Cathay Pacific’s proposition as a carrier is its global network and its connection to Hong Kong as an international aviation hub.

‘We provide convenient access to destinations across the GBA through a range of air, sea and land transport options,’ Lee said.

As a first-timer aboard a Cathay Pacific flight, the economy seat was surprisingly comfortable, with enough legroom to ‘reboot’ after an early Tuesday schedule. Sated with a warm chicken noodle meal, the smooth flight lulled me into a snooze…

Bright skies and warm weather, with temperatures reaching 32 degrees Celsius, greeted our group upon landing in Hong Kong-the acknowledged regional and global nexus to the GBA. After a breather at a far-end terminal, we boarded a cross-boundary coach that traversed the famous Hong Kong-Zhuhai-Macao Bridge. At 55 kilometers, it combines spans, artificial islands, and an undersea tunnel as an impressive feat of engineering.

After a 45-minute drive across the awe-inspiring bridge, our group-led by Panda Travel’s Irene Jean Chua-Ong-arrived at Zhuhai-Macao Port. Immigration clearance was quick, and retrieving our luggage was easy, reflecting Cathay Pacific’s intermodal convenience into the GBA.

Back on the road, we boarded another e-bus and headed through Zhuhai’s busy streets. It was a bustling workday, with modern vehicles filling the highways. Downtown, the air buzzed with delivery riders and workers heading to the office or lunch.

Speaking of which, we headed to our first meal: signature Chinese dishes of steamed fish, fresh cruciferous and leafy vegetables, sweet-and-sour meat, and the staple hot tea, among many others. (Over the hearty feast, the group reminisced about Oriental restaurants in Manila that have either survived the passage of time or are in danger of closing shop.)

‘Pearl River’

billboards do the job socmed

WE continued our sojourn across the resort city of Zhuhai-which, according to a 2014 report by the Chinese Academy of Social Sciences, was ranked ‘the most liveable city in China.’ One will find that the locale is actually a treasure trove of destinations at the heart of the ‘Pearl River.’

Zhuhai is home to an enclave of resorts under the Chimelong network, which are sure to give parents, and especially their children, the grandest time of their lives yet. Our group discovered a vast array of distinct leisure attractions within that will keep a family busy for a day or longer.

During our hotel stays with the Chimelong group, we were greeted by striking architecture at the imposing lobbies. For instance, the Hengqin Chimelong Resort and Hotel featured domes buttressed by columns shaped like whale sharks, along with motifs of underwater life. It set the stage for its main attraction: the Chimelong Ocean Kingdom.

After a quick electric-cart ride from the hotel, our group entered the park and was dazzled by a full LED canopy leading to themed rides, animal exhibits, and countless souvenir stores. In the evening, we were awestruck by a 30-minute fireworks, water-acrobatics, and light show.

Numbers testify to the park’s drawing power: In 2024, Chimelong Ocean Kingdom hosted almost 13 million guests, ranking sixth among the world’s most-visited theme parks, and the most-visited one that is not branded as Disney or Universal. Its aquariums include record-setting attractions recognized by Guinness World Records.

In the late afternoon, we were enthralled by a circus show at the Chimelong Theater. Performers from 28 countries executed gravity-defying acts. Tamed animals shared the spotlight, including occasional appearances by large birds flying overhead.

The following morning, our delegation learned more about the Chimelong theme park group. With three resorts, eight theme parks, three international shows, and nine resort hotels, the group caters to about 40 million visitors yearly; top official Samuel So said the brand is currently fifth worldwide in attendance.

Soon after, our group headed to Chimelong Spaceship, recognized by Guinness World Records as the ‘world’s largest indoor theme park.’ The sprawling complex looked like a sci-fi movie set, with interstellar imagery and structures that seemed to transport guests to another dimension. The sprawling complex looked like a sci-fi movie set, with interstellar imagery and structures that transported guests to another dimension of sight and sound.

Robots greeted parkgoers and, inside the main dome, performed stunts like boxing in a ring. A wild multi-dimensional space ride took passengers into space and underwater, with occasional splashes to complete the virtual experience.

More water attractions awaited us, such as aquariums and a vast performance hall where three orcas wowed audiences (more splashes for those in the front seats!), and we were surprised when trained pelicans zoomed across the pool. Entertainment also included education, as the venue encouraged everyone to learn about marine conservation. (I overheard that Chimelong allocates a substantial budget to animal care and facility upkeep, which helps maintain the network’s outstanding quality).

Within the Spaceship’s grounds, and while touring the Chimelong group’s hotel chain, we checked out the surroundings and the well-appointed themed rooms, classified as deluxe, family, and suites, that offer utmost comfort and relaxation while you spend days immersed in the wonderful attractions.

Guangzhou’s charm

BACK on the road, we headed to Guangzhou after a hearty buffet lunch, taking in the expansive expressways and highways that led us to this charming, ultra-progressive city.

We checked in at the resort’s eponymous hotel, where the lobby’s glass-walled restaurants featured fauna that can be seen up close: a couple of Siberian tigers in one setting; then flamingos, spoon-billed storks, and interesting birds in another enclosure.

The hotel’s sumptuous dinner banquet prepared us for another treat-this time, another ‘record-breaking’ visual feast at the Chimelong International Circus Show. Guinness calls it the world’s largest permanent circus structure, with equally grand, breathtaking performances by its international cast, and, of course, the resort’s trained animal residents earning their places on stage, and even in the spectators’ area. That the arena was jam-packed on a weekday was a testament to the show’s appeal to all ages.

From the Chimelong complex, we further ventured into the heart of Guangzhou. Our group stopped for a quick look at the China Hotel, which had remarkably transformed from a decades-old establishment into a chic, stylish hotel under new management. Afterward, we checked into The Westin, where I was personally amazed by its lush, luxurious interiors.

We were still on the move come nighttime, and for a change, enjoyed dinner aboard a cruise ship that sailed us along the Pearl River. After dinner, we took in a panoramic light show as Guangzhou’s skyscrapers illuminated the Pearl River. Rising above them was the 600-meter Canton Tower, its colorful lights reflected in the water alongside those of the other buildings. The spectacle captured the energy of a metropolis that comes alive at night.

The next morning, our group immersed ourselves more in Guangzhou’s essence. We made a quick stop at the expansive Huacheng (Flower City) Square and snapped photos with the Canton Tower as the daytime backdrop.

Then, we headed to Shamian Island, a European-inspired former enclave that once housed foreign delegations. Waterways surround the area, with tree-lined cobblestone streets and 19th-century Western architecture. We each ordered drinks from the Luckin branch there, where I sampled the IG-popular Orange Americano. (Judging from its taste, plus the Coconut Latte I had the other day, the brand can really give its global designer-coffee competitor a run for its money.)

An ultra-filling Cantonese cuisine lunch awaited us at Panxi Restaurant, where we also took the chance to ‘hoard’ mooncakes and some champuy for pasalubong. Having more than enough calories to burn (we averaged about 15,000 steps daily since Day 1!), we took on the challenge of traversing Beijing Road (where I took the chance to avail of a traditional foot spa) and Zhongshan Road for more shopping (for those of us who still had enough yuan and RMB left). The group savored (yet another) feast-like dinner at Landmark Hotel.

Sensational Shenzhen

WE bade Guangzhou goodbye the next day-our last in the Greater Bay Area-and traveled by electric coach to another ultra-progressive place that is Shenzhen.

On that sunny Saturday in September, the city welcomed and surprised us with its stunning skyscrapers (dominated by the towering Ping An Finance Center), manicured parks, and network of high-end underground shopping malls.

While parks naturally attract visitors, one in Nanshan District offers a glimpse of Shenzhen’s technological ambitions. Humanoid robots serve coffee and snacks, while drones deliver food and beverages ordered through an app. Such innovations reinforce the city’s reputation as a technology hub.

Our six-day exposure in the GBA neared completion when we arrived at Shekou Port, which still forms part of Cathay Pacific’s intermodal travel in the area. Checking in our luggage was a breeze, with the airline’s local officer personally overseeing it. She explained that we could claim our baggage upon arrival in Hong Kong, which made travel even more convenient, minus the hassle of carrying it on our ferry trip (a traveler can choose between this mode and land travel, like the one we took when we first arrived). We passed immigration and baggage inspection once.

While waiting for our ride across the Pearl River Estuary, we relaxed in the Cathay Pacific Lounge and enjoyed the light meals there (not to mention the choco-flavored Venchi premium ice cream!). We eased into the sunset cruise across the channel aboard a well-maintained ferry.

Back at HK International Airport, Cathay Pacific made the final leg of our familiarization trip extra memorable by giving us access to two lounges, not just one, as business-class passengers.

Never mind if the flight back to Manila was just under three hours. The CX flight crew’s attention to detail was commendable and made the near-midnight trip chill. Indeed, it lived up to its brand promise: Feels good to move.

As a first-timer in the Greater Bay Area, a fitting description of our days there would be magical, eye-opening, and liberating. Cathay Pacific and Panda Travel made it possible, and they will create similar opportunities for many travelers through their expertise and familiarity with the region, as well as their ability to create unique experiences for those who want to open their world to greater panoramas. All photos by Mike Policarpio/BM