For millions of Ugandans, the Fifa World Cup is more than a football tournament. It is a month-long celebration of passion, debate, dreams and heartbreak.
But with the 2026 Fifa World Cup being hosted across the United States, Canada and Mexico, fans in Uganda have once again found themselves embracing a familiar World Cup tradition – sacrificing sleep for the love of the game.
The significant time difference between East Africa and North America means many matches kick off long after midnight in Kampala, with some stretching deep into the early hours of the morning.
Several of the tournament’s marquee fixtures are being played at a time when most Ugandans would ordinarily be asleep, leaving supporters with a difficult choice between rest and football.
As expected, football is winning.
Across Kampala and other towns, sports bars, restaurants and video halls have adjusted their operating hours to meet growing demand. Giant screens remain illuminated deep into the night as supporters gather to watch the world’s biggest stars battle for football’s ultimate prize.
Business
For business owners, the unusual kick-off times have created an unexpected opportunity and everyone is looking to tap into the tournament by increasing sales of food, drinks and coffee to the football enthusiasts staying awake through the night.
For working Ugandans, however, coping strategies have become an essential part of the World Cup experience.
Many are carefully selecting which matches to watch live, prioritising games involving African nations or traditional football powerhouses.
Among them is Kampala-based lawyer Joel Otim, who stayed awake until the early hours to watch Brazil’s entertaining 1-1 draw with Morocco despite the match kicking off at 1am local time.
‘The matches are tough to keep up with because of the time differences. The water breaks also make each half longer, but I have to watch regardless,’ Otim told the Weekend Monitor.
Like many football enthusiasts, Otim has embraced daytime naps and shorter sleeping hours during the tournament.
Others have simply accepted that fatigue will be part of daily life until the World Cup comes to an end.
Not everyone, however, has found the late kick-off times disruptive.
Merchandise
Racheal Mbabazi, a sales agent and route merchandiser in Kampala, says her regular sleeping pattern has made it easier to keep up with the action.
A Manchester United supporter backing Portugal at the World Cup, Mbabazi says she is already accustomed to sleeping late and waking up early.
‘I am not a heavy sleeper. On any other day, I sleep around midnight and by 5am I am awake,’ Mbabazi said.
‘So, watching the World Cup hasn’t affected my sleep or work in any way.’
While supporters like Mbabazi have adapted comfortably to the unusual schedule, many others have found it difficult to stay awake for entire matches.
For Busia-based enforcement officer Elly Abaho, balancing work responsibilities with late-night football has proved challenging.
A passionate Arsenal supporter backing France at the World Cup, Abaho admits that staying awake for entire matches has become increasingly difficult.
‘Staying up waiting for games has been a big ask for me. Sometimes I sleep off, wake up in the middle of the night to catch the games and by the time they are done, it is already time to go to work,’ Abaho said.
Holiday time
Jemimah Nakiyimba, a student at Makerere University, who is currently on holiday, counts herself among the fortunate ones.
With no academic commitments demanding her immediate attention, she has been able to follow the tournament without worrying about early mornings.
‘Sleep can wait. The World Cup is on and every match writes a new chapter in football history. It’s an opportunity to witness the world’s stars and that does not come around every day,’ Nakiyimba, a staunch Chelsea and Brazil fan, said.
‘It helps that we are on holiday now, so it is a bit easier for me.’
Catching up instead
Not every supporter is willing – or able – to stay awake until dawn.
Fortunately, advances in technology have made it easier than ever to remain connected through highlights, match replays and condensed game packages.
For supporters unable to watch matches live, catching up on highlights has become part of the morning routine, ensuring they remain part of the conversations that dominate workplaces and social gatherings throughout the tournament.
Yet despite the inconvenience, enthusiasm for the World Cup remains as strong as ever.
Discussions in offices, bars, boda boda stages and markets continue to revolve around title favourites, surprise packages and controversial refereeing decisions.
National team jerseys are everywhere, with supporters proudly wearing the colours of Brazil, the Netherlands, France, Portugal and Spain as the tournament gathers momentum.
Used to the Night Shift
Among those taking the sleepless nights in stride are Uganda’s dedicated NBA followers, who are already accustomed to waking up in the wee hours to watch basketball from North America.
For some sports enthusiasts, the challenge of balancing football and basketball has become even more demanding.
The final whistle of Brazil’s clash with Morocco came only minutes before Game Five of the NBA Finals between the New York Knicks and San Antonio Spurs tipped off.
With the game beginning at 3:30am, those hoping to witness the Knicks capture a first NBA championship in more than five decades had little opportunity for rest.
Ironically, the battle against sleep has become part of this World Cup’s identity.
Every tournament leaves behind its own unique memories. In Qatar, fans enjoyed convenient viewing hours and packed schedules that suited East African audiences.
In North America, Ugandans are navigating sleepless nights, endless cups of coffee and groggy mornings.
Yet for many supporters, it remains a sacrifice worth making.
After all, the Fifa World Cup comes around only once every four years.
Sleep can wait. Football cannot.