Category: Nigerian Tribune

The Director-General of the Asiwaju Mandate Group (AMG), Olumuyiwa Asagunla, has expressed optimism that the group can secure one million votes for President Bola Ahmed Tinubu in Ondo State in the 2027 general elections.

Asagunla said the re-election of Tinubu was necessary to enable the President to continue with what he described as efforts to restore the country to prosperity.

He also said the group was determined to ensure that Ondo State was among the states that would contribute to Tinubu’s re-election in 2027.

‘In the 2023 presidential election in Ondo State, President Bola Tinubu received a total of 369,924 votes (67.14% of the total valid votes) to win the state.

‘For the 2027 election, work has begun early enough to ensure a bigger number of votes for the President. It is no surprise that, unlike the 2023 election, several support groups have sprung up in support of Mr President in Ondo State, courtesy of Hon Dr. Olubunmi Tunji-Ojo, the nation’s Minister of Interior, all with one mission to ensure a wider number of votes for Tinubu in 2027,’ he added.

Asagunla described AMG as a well-known group with structures across the state’s 18 local government areas, 203 political wards and 3,933 polling units.

He said the group’s support base among youths, students, artisans, transporters, Okada riders, people living with disabilities, labour unions, market women and grassroots residents would help it pursue the target.

According to him, the group’s strategies would enable it to achieve the one million votes target set by the Interior Minister.

Asagunla also appreciated the United Artisan Groups for identifying with the movement and recognising what he described as opportunities created through the platform.

‘According to the last official figures released by the Independent National Electoral Commission (INEC), there are 2,053,061 registered voters in Ondo state. Of this total number of registered voters, 1,757,205 collected their Permanent Voter Cards (PVCs).

‘If we have almost two million registered voters with their Permanent Voter Cards (PVCs) in Ondo State, I strongly believe that with the mass mobilisation that we have embarked upon, and the responses that we have seen so far, we are very hopeful of delivering more than one million votes for President Tinubu,’ Asagunla said.

Earlier, labour leaders in Ondo State under the aegis of Labour for Good Governance, led by former President of the Amalgamated Union, Prince Solomon Adelegan, and Nigeria Labour Congress (NLC) leader, Bosede Daramola, led thousands of affiliate labour groups across the state to declare their support for the project.

They attributed their support to what they described as improved workers’ welfare, infrastructure development and the administration’s decision to remove the fuel subsidy.

Asagunla commended professional groups in the state for their dedication and efforts towards achieving the one million-vote target.

He also appreciated the Interior Minister for initiating the project.

Organisers of the Consumers Value Awards (CVA) said the platform has recorded over 38,000 votes and engagements, with more than 500 brands nominated, since its inception, five years ago.

Disclosing this at this year’s edition of the awards, held in Lagos, convener of the awards, Mr Akonte Ekine, described the figures as representing the increasing confidence of the public, especially the consumers, in the Awards, since it allows them pick and recognise the brands of their choices.

He explained that the awards, organised by BrandXchange, a consumer-focused brand and reputation platform, were founded on the belief that consumers and citizens deserve a stronger voice in the marketplace and in the delivery of public services.

Speaking at the event, the Lagos State governor, Babajide Sanwoolu, congratulated the organisers for creating a platform that allows consumers pick the brands that have earned their trusts over the year.

Sanwoolu, who was represented by the General Manager, General Manager, Lagos State Consumer Protection Agency (LASCOPA), Afolabi Solebo, who also stood in for the Permanent Secretary, Lagos State Ministry of Commerce, Trade, Industry and Cooperatives, described customer satisfaction as no longer sufficient, stressing the importance of trust, empathy, accessibility and sustainability in defining value.

He stated that today’s consumer represents a buyer and curator, whose choices are increasingly shaped by access to information, social media and economic realities.

A major highlight of this year’s awards is the Citizens’ Scorecard, through which participating citizens assessed selected government institutions on their service delivery, responsiveness and public impact.

Another major highlight of the evening was the introduction of the Sola Salako- Ajulo Award for Consumer Reporting Journalism, won by the Brand Editor of the Nigerian Tribune, Akin Adewakun.

The award , named after Sola Salako Ajulo, a prominent consumer rights advocate and long-standing mentor to the Consumers Value Awards, recognises journalism that contributes to consumer awareness and strengthens the voice of consumers in the marketplace.

Osun State Governor, Senator Ademola Adeleke, has signed the Osun State Park Management Bill into law, introducing a new regulatory framework for the management of motor parks and transport operations across the state.

Adeleke signed the legislation on Monday at the Government House, Osogbo, shortly after the bill was passed by the Osun State House of Assembly.

The governor said the new law was aimed at addressing longstanding challenges in the management of motor parks and facilitating the modernisation of the transport sector for the benefit of commuters and operators.

Adeleke, who commended the Speaker of the Assembly, Adewale Egbedun, and other lawmakers for their role in the process, said the legislation would provide a framework for resolving the recurring crisis associated with the state’s transport park system.

‘I have gone through the bill as passed by the House, and I am convinced that it is the best solution to the perennial crisis and challenges facing the Osun transportation park system,’ the governor said.

He directed that implementation of the law should commence immediately, assuring transport stakeholders that relevant interests would be accommodated in the management structure.

According to him, the objective is to establish an efficient transport park system capable of improving service delivery and creating a more orderly environment for commuters and operators across the state.

Earlier, Egbedun said the Assembly followed its standing rules in considering and passing the legislation, noting that the law was designed to address concerns surrounding the management of motor parks in Osun.

The Speaker added that the legislation also incorporated sustainable transport practices as part of efforts to develop a more organised and modern park management system.

The signing ceremony was witnessed by the Deputy Governor, Prince Kola Adewusi; Secretary to the State Government, Teslim Igbalaye; Head of Service, Ayanleye Aina; members of the State Executive Council and other senior government officials.

Ondo governor, Lucky Aiyedatiwa, has said the APC governors and the Rainbow Coalition being led by the Minister of the Federal Capital Territory (FCT) are both working for the re-election of President Bola Tinubu next year.

Speaking on Politics Today monitored by Nigerian Tribune on Monday night in Abuja, Aiyedatiwa said he doesn’t have any problem with the FCT minister, and said there is freedom of association for any individual or groups to support the President, while adding that there is nothing wrong with having different groups working separately or collectively to make sure that President Tinubu returns to office next year.

He said Ondo, as an APC state, is fully behind the President and will do all it can to deliver votes for Tinubu next year.

He said, ‘Let me say this. Politics is about interest, relationships, alliances, if you like. Rainbow Coalition is being led by His Excellency, Honourable Minister Nyesom Wike. There’s nothing wrong with having coalitions or alliances; it’s all about interest. Who wants to be part of that? There’s freedom of association, of being one or becoming a member of one association or the other. Just as we have a lot of support groups supporting the President. We have PBAT for Tinubu, led by Tompolo. We have other Tinubu support groups. They are campaigning for the re-election of the President.

‘So, if Rainbow Coalition is also a form of a support group for the President, what is wrong with that? Nothing. In my state, it is APC all the way. That does mean that I don’t have a relationship with Wike. I don’t have any problem with Wike. At one point, he didn’t support my principal when I was a deputy because he was in PDP. He’s still in PDP anyway. He supported (Eyitayo) Jegede at one time, even up to the Supreme Court. But during my own election, he supported me. Wike supported me even though he was in PDP. He didn’t support the candidate of the PDP in my state.

‘I am an APC. I don’t belong to support groups but I’m patron to a lot of support groups in my state. I’m an APC member, APC governor. Everything politics in Ondo State must be APC. I’m a progressive. Even when I was joining politics in 2010, Labour Party was in government in Ondo State, Mimiko. I did not join Labour Party. PDP had just been dislodged still very strong in Ondo at the time, I did not join. I joined ACN. Progressive. That is the political philosophy I believe in.’

The governor also added that the state government is working together with security agencies to tackle security issues and get the state rid of criminal elements, especially bandits and terrorists who are being neutralised by Nigerian troops.

The Kogi State Security Adviser, Commander Jerry Omodara (rtd.), has urged members of the South-South community residing in the state to continue supporting President Bola Ahmed Tinubu and Governor Ahmed Usman Ododo.

Omodara made the call on Monday in Lokoja during an empowerment program organized for members of the South-South community in Kogi State.

At the event, he distributed business support items and cash to beneficiaries, including sewing machines, grinding machines, and textile materials. N1.5 million was also distributed to members of the community to support their businesses and cushion the impact of fuel subsidy removal.

Addressing the gathering, Omodara recalled his military career in the South-South region, noting that he began his service as a naval instructor in Rivers State.

He commended the leadership of the South-South community in Kogi for promoting unity among residents from the various states in the region.

Omodara also praised the president of the community, Hon. Mike Abu, who is also the special adviser to Governor Ododo on South-South Affairs, for his leadership and efforts towards maintaining peaceful coexistence.

Highlighting some of the achievements of the Ododo administration, Omodara cited the ongoing construction of an international airport and an international market, as well as plans to construct 10-kilometer roads in each of the 21 local government areas of the state.

He urged members of the South-South community to vote for President Tinubu in the forthcoming general elections, describing him as a leader committed to repositioning Nigeria and improving the country’s economic fortunes.

Also speaking, former Speaker of the Kogi State House of Assembly and APC leader in Lokoja Local Government Area, Hon. Alfa Imam, appealed to the South-South community to continue supporting the Tinubu administration.

Imam said the Federal Government was committed to transforming the country and urged the people to sustain their support for the APC.

Earlier, Hon. Mike Abu thanked Governor Ododo for the reception accorded members of the South-South community during their visit to the Government House.

Abu pledged the community’s support for the APC, assuring that its members would mobilize to deliver what he described as 100 percent votes for the party in the presidential and other elections.

Politicians preparing for the 2027 elections must begin building their public image early and embrace data-driven digital marketing to effectively connect with an increasingly young and discerning electorate. The Managing Director of PRM Africa Marketing and Communications Limited, Mike Dada, has said.

Dada, a marketing and public relations expert, said the era when politicians relied mainly on rallies, posters, ‘political structures’ and traditional media to reach voters was gradually fading, stressing that technology, artificial intelligence, and data analytics were changing the face of political marketing campaigns.

Speaking on the future of political marketing, Dada, who is also the Founder and Executive Producer of the All Africa Music Awards, said digital marketing had become central to modern electioneering.

‘Digital marketing is no longer an ‘alternative’ channel; it is the primary battlefield. In a world of evolving tech, digital marketing allows for micro-targeting, precision, and measurement. We can send one message to a farmer in the North and a different, tailored message to a tech enthusiast in Lagos, while maintaining the core brand essence. It provides the feedback loop that traditional media lacks. It is not the future; it is now,’ he said.

According to him, political campaigns must now be built around proper assessment of the electorate, demographic and psychographic analysis, voter segmentation, and targeted communication.

He also urged politicians to treat their personal brand, records, values, and communication as components of a political brand, rather than waiting until a few months before an election to attempt to reshape their image.

Dada said political branding was more than producing attractive posters, television commercials, or social media content, adding that candidates must establish what they represent and build credibility over time.

Dada, whose company, PRM Africa, has managed 16 elections end-to-end, noted that candidates could no longer depend on repeatedly addressing the same crowds at rallies and expect to influence the wider electorate.

‘Branding is not a coat of paint you slap on two months before an election.’ It is a reputation built over time,’ Dada said. ‘Define your ‘Brand Essence’ early. What do you stand for? If you wait until 2027 to tell us who you are, the opposition will tell us who you are first.’

The tech entrepreneur and lawyer said that data would also play a critical role in determining the effectiveness of political campaigns, as digital tools could help campaign organisations monitor voter sentiment and measure the impact of their messages.

‘We no longer guess. We need to count the numbers for it to count. In any case, democracy is a game of numbers. Through sentiment analysis, digital footprint tracking, evaluation, consistent control, and periodic polling, we can measure the ‘conversion rate’ of a campaign. We can see how a specific message moved a specific demographic in a specific geopolitical zone. If your marketing isn’t moving the needle in the polls or social sentiment, you know you need to pivot,’ he said.

He, however, warned that digital campaigns could not replace grassroots mobilisation, stressing that online communication must be supported by on-the-ground engagement. ‘It is important I point out that political marketing needs to be married with push strategy, OTG – on-the-ground work – for success or for the campaign objective to be achieved,’ he said.

Dada also called on governments to engage professionals in communicating their policies and programmes, arguing that implementation without effective communication could create a disconnect between government and citizens.

Religious gatherings are meant to promote peace, unity, love and good moral values in society. Prayer, in particular, is expected to bring comfort, hope and encouragement to people. However, the use of inciting or provocative statements by some religious preachers during prayers is becoming a matter of concern.

Religious preachers have a strong influence on their followers because many people trust and respect their words. Therefore, statements made during prayers can have a significant effect on the way people think and behave. When a preacher uses words that encourage hatred, discrimination, violence or hostility towards another person or group, such statements can create unnecessary tension in society.

Nigeria is a country with people from different religious, ethnic and cultural backgrounds. Although citizens may belong to different faiths, they share the same communities, schools, workplaces and public spaces. Religious leaders therefore have an important responsibility to promote peaceful coexistence rather than deepen divisions.

Prayer should not be used as an opportunity to attack individuals, political opponents, other religious groups or members of the community. Even when a preacher disagrees with someone or criticises a particular situation, such criticism should be expressed responsibly and without encouraging followers to hate or harm others.

Religious leaders can use their platforms to encourage their followers to be patient, law-abiding and respectful of other people. They can speak against corruption, injustice, insecurity, poverty and other social problems while still using language that promotes peace and constructive action.

Religious freedom is important, but it should be exercised with a sense of responsibility. Preachers should remember that their words can either calm a troubled society or increase tension.

Prayer should be a source of hope, healing and peace. Our religious preachers should therefore avoid inciting statements in prayers and instead use their voices to promote love, tolerance, unity and peaceful coexistence.

Oshikoya Maria Oluwatoyin is a student of Arise Polytechnic Ibadan.

The Federal Government has announced the completion and simultaneous commissioning of ultramodern diagnostic centres across 10 states of the country, with the aim of facilitating the diagnosis and treatment of illnesses.

The disclosure was made by the Coordinating Minister of Health and Social Welfare, Prof. Mohammed Ali Pate, while speaking to Bauchi State Governor, Sen. Bala Abdulkadir Mohammed, during a courtesy visit to the Governor’s Office on Monday.

The Coordinating Minister explained that, ‘The reason for our visit, we’re starting in Bauchi today, but we have 10 major health infrastructure projects carried out through Med-Serv, through NSIA, by the Federal Government, all across Nigeria. Two years ago, we laid the foundation for the first one here in Bauchi, a world-class radiodiagnostic centre, and two years later, that facility has been completed, and all the 10 facilities all over Nigeria have been completed.’

Ali Pate added, ‘This marks the largest expansion of health infrastructure and equipment in Nigeria’s history. Beyond the 10 radiodiagnostic centres, there are also three world-class cancer centres that have been completed. So we’re here to kick off by commissioning the world-class diagnostic centre at the Abubakar Tafawa Balewa University Teaching Hospital here in Bauchi, and then we’ll proceed to Oyo State, in Ibadan, to commission the second one, and eight others are already completed all over Nigeria.

‘According to him, ‘This marks a giant step in the commitment of President Bola Ahmed Tinubu to revamp Nigeria’s health sector with world-class diagnostic materials, infrastructure and equipment for services to Nigerians, as well as high-quality hospital infrastructure for services, training and research.

‘So that’s the purpose, the main purpose, for our visit here in Bauchi, and we, as is the case, appreciate the collaboration between the Federal Government and states. I felt it necessary to come and acknowledge that before we go and commission the facility,’ he added.

The Coordinating Minister added, ‘But there’s a lot more good news coming behind this, because there are six major multi-specialty hospitals, one in each geopolitical zone, that are being prepared as part of the expansion of the footprint of the health sector in Nigeria.’

Also speaking, the Minister of Finance and Coordinating Minister of the Economy, Taiwo Oyedele, said, ‘This is the commissioning of the Medsa Diagnostic Centre, a project the administration supported from groundbreaking through to completion. That project is a small picture of a larger point. The reforms we are pursuing nationally, stabilising the macro-economy, restoring investor confidence and strengthening our institutions, are not ends in themselves.

‘According to him, ‘They assist to make projects like the one we are commissioning today possible, and to make them repeatable in Bauchi State and across the country. None of this happens without willing partners at the state level. Your Excellency’s engagement on this project, and on the broader question of how Bauchi State participates in national growth, from agriculture to security to human capital, is exactly the kind of federal-state alignment our reform agenda depends on.’

He assured that, ‘We will continue to work with Bauchi State and with every state to turn macro-economic stability into tangible outcomes for our people: better healthcare, better infrastructure and a more productive economy.’

In his response, Bauchi State Governor, Sen. Bala Abdulkadir Mohammed, said, ‘Today coincides, very pleasantly, with my life, because it’s a double barrel of goodwill and goodness: the day that I was born and the day when two erudite and most auspicious members of the Federal Cabinet visited us and brought goodies to our livelihood in Bauchi, and came to my office. And that is our Minister of Finance and our brother, the Minister of Health.’

He stressed, ‘We are always proud of this kind of partnership. We at the subnational level are always looking forward to the Federal Government bringing things, especially in the sectors that really augment our meagre resources.

‘And one of the first things that Mr President has done today, three years ago, I was part of the team that really flagged off this project, and it was done here in Bauchi. And coincidentally, we were in the opposition, and then after Bauchi was Oyo State, also an opposition state. That shows the kind of person, the pedigree, Mr President has as a statesman.’

He stressed that, ‘We don’t always just oppose and criticise for criticism’s sake. When we see good things, we say it. Mr President has done so well in so many aspects, especially this aspect of our own common livelihood in the areas of health and finance, because the states are getting more revenue now. And we are very grateful.’

‘You can see what we are doing with the revenue in the state. We are grateful that they are coming to us to augment what we are doing at the subnational level, especially in the area of health services. What you have done to establish high-quality health infrastructure is definitely going to provide the needed health facilities that are always absent in a state like Bauchi, where they are lacking, and sometimes affordability is very low because of the reality of our financial situation,’ he added.

Bala Mohammed added, ‘And this is going to really bring goodwill across the country, because you are going to do it in 10 other places, and I think they are being simultaneously launched as they were being flagged off about three years ago. Timelines that are respected and the delivery that is being made today, starting with Bauchi, on behalf of myself and all the subnationals, we are very grateful for the provision, for the equipping, what you have brought to us at the state level, at the state levels.’

According to him, ‘Definitely, more Nigerians, or all Nigerians, live at the state level. And so Mr President has a good vision to bring this kind of thing to us, and we assure you we have a very excellent relationship with the teaching hospital in Bauchi. The young man is doing very well. He’s always with us. There is no barrier in terms of the collaboration that we are doing with him, and that is what we are going to do.’

The Governor stressed, ‘We cannot play politics with health and education. We cannot play politics with services. We are very grateful to Mr President, and in that, I want to really affirm our gratitude to Mr President, because he has done so many things for us in Bauchi, especially in the areas of security.

‘He has just established two Army formations in Bauchi: one in Alkaleri and one in Tafawa Balewa. This is really going to make us very happy. The people of Bauchi are very proud of him. When we were almost overrun by bandits, nobody was coming to our care. I went to him, and he responded, in spite of my position as a member of the opposition. He sent a high-powered military contingent under the NSA, the military services and all the security organisations, removed all the over 100,000 people who were trying to destroy peace. And today, those who were displaced have returned to their places, and they have found this promising,’ he added.

He stressed, ‘We will never forget this. Both you and you are very, very close to Mr President. Tell him we will never forget this goodwill that he has done to us. We are very grateful. And of course, we are working very hard to make sure that we work with the military high command to ensure the speedy establishment of those battalions that he has brought to us in Bauchi, knowing our peculiar challenges.’

The Governor added, ‘As for all the things that the Minister of Finance has said, I agree with you. A lot of macro-economic stability is being established, and we will work together to make sure we educate Nigerians where there are areas that we think we can give our input. We may not have to go public, but we’ll tell you. If we tell you, it is not just because we don’t appreciate the other good things, which is 70 per cent that you are doing for us. But if there are 10 or 5 per cent information that we will give you to augment what you are doing, we do it because we are the same people, the common people of Nigeria.’

He concluded, ‘In the areas of health, the FG have done so much. You have established the University of Health in Bauchi. You have established Federal Medical Centres in Bauchi that were not there before. So as far as we are concerned, for what Mr President has done to this young man that we are very proud of, Professor Pate, we are always showing gratitude and appreciation. Before, thank you to other destinations, certainly.’

The common belief that sweat itself smells bad is completely false. Fresh sweat released by your skin is completely odorless. The offensive odor only develops when microscopic organisms living on your skin surface start feeding on particular components within your perspiration.

In this article, Tribune Online examines the biological roots of severe body odor and explores the clinical, science-backed natural routines necessary to stop it permanently.

The biological truth behind sweat and bacteria

The human body possesses two distinct varieties of sweat glands: eccrine glands and apocrine glands. Eccrine glands cover almost the entire body and secrete a clear, watery fluid mainly composed of water and common salt to help cool your skin when temperatures spike.

Apocrine glands, on the other hand, reside primarily in hair-dense zones like your armpits and groin. These glands release a thicker fluid loaded with proteins, fats, and lipids.

According to clinical reports from the Mayo Clinic, body odor arises when resident skin bacteria, particularly strains known as Staphylococcus hominis, break down these rich apocrine proteins into sulfurous chemical compounds called thioalcohols. These thioalcohols create the sharp, pungent scent people commonly identify as body odor.

Step one: Targeted antibacterial cleansing

Washing the body with regular perfumed beauty soaps only masks the problem temporarily. To stop odor at its foundation, you must drastically reduce the bacterial population living in odor-prone regions.

Switching to a mild antiseptic soap or a natural wash containing tea tree oil makes an immediate difference. Pure tea tree oil contains concentrated terpinen-4-ol, an organic compound celebrated in dermatological studies for weakening bacterial cell walls and arresting bacterial reproduction without stripping the skin raw.

When bathing, work the cleanser into a generous lather and allow it to sit on the armpits and groin for at least sixty seconds before rinsing. This contact time ensures the natural antibacterial agents actively disable odor-causing bacteria rather than washing away down the drain immediately.

Step two: Altering the skin pH with natural acids

Bacteria thrive exclusively in warm, neutral-to-alkaline environments. When skin stays slightly acidic, odor-producing microbes struggle to survive or metabolize sweat proteins effectively.

Applying diluted apple cider vinegar or witch hazel onto clean, dry skin acts as a natural biochemical shield. Pure apple cider vinegar contains mild acetic and malic acids that balance the natural acid mantle of the skin, bringing the surface pH down to an inhospitable zone for Staphylococcus.

Dab a small amount of diluted organic vinegar on a clean cotton pad and gently sweep it across the underarms after drying off from the shower. Allow the liquid to air-dry completely; the sharp vinegar aroma evaporates within minutes, leaving behind an invisible protective shield against microbial breakdown.

Step three: Moisture management with natural starches

Bacteria need sustained moisture to multiply and feast. In our warm and humid climate, moisture easily accumulates in skin folds and under synthetic fabrics.

Instead of relying on conventional commercial antiperspirants loaded with aluminum chlorohydrate, dusting the underarms with food-grade arrowroot powder or pure cornstarch keeps skin dry naturally. These pure starches absorb excess moisture without clogging pores or triggering painful inflammation in delicate armpit tissue.

For an extra layer of odor defense, mix arrowroot powder with a pinch of baking soda. Baking soda neutralizes acidic odor compounds immediately, though individuals with sensitive skin should use it sparingly to avoid minor irritation.

Step four: Fabric selection and wardrobe hygiene

Personal hygiene extends directly to what touches the skin daily. Man-made synthetic fabrics like polyester and nylon do not absorb sweat, which forces moisture to remain trapped against the body and creates an ideal breeding ground for bacteria.

Natural fibers like 100% cotton and linen allow air to circulate freely around the torso, helping sweat evaporate rapidly before bacteria can start decomposing it.

Furthermore, bacteria embed themselves deeply within the weave of tight synthetic clothing. Washing garments with warm water and adding a splash of white vinegar to the rinse cycle sterilizes fabrics, ensuring yesterday’s bacterial colonies are not transferred right back onto freshly cleaned skin.

By addressing the bacterial breakdown of sweat rather than simply masking the scent with perfumes, you eliminate the true source of chronic body odor and maintain fresh, natural confidence throughout the day.

A March 2026 study published by Harvard Business Review found that certain patterns of AI use can contribute to cognitive fatigue, with workers reporting symptoms including mental fog, difficulty concentrating, slower decision-making and headaches.

The study, conducted by researchers from Boston Consulting Group and other institutions, surveyed 1,488 full-time workers in the United States.

What is AI brain fry?

The researchers describe AI brain fry as mental fatigue that occurs when people use or oversee AI tools beyond what their cognitive capacity can comfortably handle.

The problem is not necessarily asking an AI tool to draft an email, summarise a document or generate ideas.

Instead, much of the strain comes from overseeing AI output, checking whether it is accurate, correcting mistakes, monitoring multiple streams of information and deciding what can be trusted.

Imagine reading a report written by a colleague compared with reading one that you have to fact-check sentence by sentence. Both require attention, but the second demands considerably more mental effort.

AI oversight can create a similar burden.

The numbers behind AI fatigue

About 14% of US knowledge workers already report experiencing this fog-like fatigue.

In marketing departments specifically, that number jumps to 26 percent, likely because marketing roles often involve juggling the most AI tools at once. Workers affected reported more mistakes at work, slower decision-making, and a noticeably higher urge to quit their jobs entirely.

One researcher on the study, Julie Bedard of BCG, put it simply: the AI can move far ahead of us, but people are still working with the same brain they had yesterday.

Why using several AI tools can become exhausting

It seems obvious that more AI tools should mean more help. The data says otherwise.

Productivity actually peaks when someone uses just one to three AI tools regularly. Once a person is juggling four or more tools at once, the mental cost of switching between them starts to outweigh whatever time those tools were supposed to save.

Every extra tool adds another interface to learn, another output to double-check, and another place attention has to jump to.

This lines up with a broader pattern researchers have noticed elsewhere too. The average length of time someone can stay genuinely focused on one task has been shrinking for years, and constant tool-switching appears to be making that shrink even faster.

What AI brain fry feel like

The workers studied described experiences including a ‘buzzing’ sensation, mental fog, difficulty concentrating, slower decision-making and headaches.

The symptoms may not look like an obvious workplace crisis.

Instead, a worker may simply finish a normal day feeling mentally exhausted, struggle to concentrate on routine tasks or find it harder to make decisions.

Over time, that cognitive fatigue can affect how people perform their jobs and how they feel about their work.

How workers can reduce AI fatigue

The answer is not necessarily to stop using AI.

The researchers suggest redesigning the way AI is incorporated into daily work. This can include limiting the number of AI tools employees are expected to manage and avoiding workflows that require workers to constantly monitor multiple streams of AI-generated output.

Workers can also benefit from grouping AI-related tasks into specific periods instead of repeatedly switching between AI tools throughout the day.

Creating periods for human-only work can also give workers time to think, make decisions and complete tasks without constantly evaluating AI output.

Why employers also have a role to play

AI-related fatigue is not simply an individual productivity problem.

The way organisations introduce AI can influence how much cognitive pressure employees experience. Managers can help by clarifying which AI tools workers are expected to use, providing guidance on how to evaluate AI output and avoiding unnecessary duplication of tools.

The researchers also point to the importance of workplace culture and managerial support in reducing the effects of AI-related fatigue.

As AI becomes increasingly embedded in everyday work, the challenge may no longer be simply getting employees to use the technology.

It may be learning how to use AI without overwhelming the people expected to supervise it.