Gaborone 2026 World Athletics Relays Local Organising Committee (LOC) has officially released ticket prices. Priced in United States Dollars, the tickets are now on sale ahead of the global athletics event set for May.
The announcement has sparked mixed reactions, particularly on social media, where many local fans have expressed dissatisfaction with the pricing. Soon after the prices were released on Thursday, social media platforms were filled with criticism from members of the public.
Many locals argued that the tickets are too expensive and not suited to the Botswana market. Some said they had expected the prices to be only slightly higher than those of local sporting events. Others described the prices as unaffordable for ordinary Batswana, especially families and young people who regularly attend sports events.
Despite the backlash, organisers have stood firm, insisting that the ticket prices were carefully structured to cater for both the local and international market. They argue that the World Relays is a global event and that its pricing cannot be compared directly to local competitions.
World Relays Ticketing Manager Naledi has defended the pricing structure, saying it was designed after careful consideration of international standards and local realities.
‘Our pricing strategy is benchmarked against international athletics standards, reflecting the global prestige of the World Relays. At the same time, we were careful not to undersell Botswana’s value on the world stage,’ Naledi said.
She explained that Botswana, as the host nation, had to strike a balance between hosting a world-class event and ensuring that local supporters were not excluded. According to Naledi, ticket prices for the World Relays are actually lower than what is normally charged at similar international athletics events.
‘We deliberately kept prices below typical international rates to ensure accessibility for local fans,’ she said. ‘We are mindful that Batswana are generally accustomed to paying around P200 for major events, which is why we capped our pricing to remain competitive and affordable.’
Naledi further noted that most of the seating at the National Stadium is priced with locals in mind. She said around 80 percent of the available seats fall within what organisers consider affordable price ranges.
‘Our most expensive category has a limited capacity of just 2,000 seats,’ she said. ‘The rest of the seating is priced to cater for the wider public, so that many people can attend and enjoy the event.’
She also addressed concerns around international ticket pricing, saying even foreign visitors will be paying less than the usual rates for such events.
‘Even for international audiences, our prices are lower than standard global rates because we took into account what Batswana are used to paying,’ Naledi said. ‘This is why general seating is priced below P500, while international tickets are set at 25 US dollars for Day One and 35 US dollars for Day Two.’
Media voices have also weighed in on the debate. Mmegi Sport Editor Mqondisi Dube has come out in support of the ticket pricing, arguing that it is fair when viewed in the context of global sport.
‘The ticket prices are fair. Some may feel they are too steep, but when you look at pricing for similar world events, they are in line with international standards,’ Dube said. ‘This is a world event and must be viewed as such.’
However, Dube acknowledged the concerns raised by local fans and said organisers should continue to think creatively about how to include more locals.
‘To address concerns from the local audience, a two-tier ticketing system can be introduced,’ he said. ‘One tier can be for locals and residents, and another for the international audience. This allows organisers to price tickets differently while ensuring the stadium is filled and locals are not left out.’
‘If it was me, I would reserve Panda stand strictly for Batswana at ticket price of P200, and the rest of the stadium remains at that proposed rate. Keraa ke lebile gore Batswana re tshela jang,’ Nyviah Thelo commented on Facebook.
‘Although we may not be the primary target audience, the tickets are well worth the price, given that it’s a world-class event. We’re thrilled to have the opportunity to host and it’s a chance for us to capitalise on the event’s success and maximise our revenue. So, I don’t see it wrong to have such a price,’ commented Khapsen CT Terence on ticket prices.
Botswana will host the World Relays on 2 and 3 May at the National Stadium in Gaborone. The event is expected to attract top athletes from around the world and place the country firmly on the global athletics map. As preparations continue, the debate around ticket pricing highlights the challenge of hosting a major international event while meeting local expectations.