Category: The Bangkok Post

Bangkok, for all its chaos and contrasts, remains a dynamic city in which to build and live life. This is why the Bangkok Post and BitesizeBKK, a young media brand focused on delivering crisp and digestible news on the most important trends and stories, are excited to collaborate on this new series. By fusing our perspectives, we will capture the way Bangkok eats, shops, works, and plays. Together, we’ll spotlight the trends and habits that shape the city’s identity, told with a contemporary pulse on what’s ahead.

Each week in Life, readers can expect a fresh feature that zooms in on how contemporary Bangkokians are living and designing our city, from the rise of new ‘it’ neighbourhoods to the spending patterns of a generation fluent in both local tradition and global taste. These are stories about how the city consumes and expresses itself – ones we’re excited to explore together.

Through our online channels, the collaboration opens the frame even wider, tracing cultural signals in real time. Whether we’re reporting on a two-month-in-advance dinner reservation or a new trend that suddenly feels unavoidable, these pieces act as dispatches from the ground: fast, sharp observations on what Bangkok is doing and why it matters.

This collaboration will present a fresh angle on the best of city life through new perspectives on how the movers and shakers of Bangkok are shaping the city. Together, the Bangkok Post x BitesizeBKK will help you discover the new trends that are helping drive the heartbeat of Asia’s most dynamic city.

Chinese sci-fi author Chen Qiufan will join Bangkok Climate Action Week today.

The event, titled “In Search Of Hope-Full Futures”, is set to take place at SEA Junction, the Bangkok Art and Culture Centre, from 2pm-6pm today. Supported by the London Climate Action Week, Bangkok Climate Action Week today is a collaboration between the city and civil society, which has organised over 232 activities across the capital.

Chen Qiufan (aka Stanley Chan) is a fiction writer, screenwriter and columnist who has published work through various outlets such as Science Fiction World, Esquire, Chutzpah! and ZUI Found. His short stories include The Fish Of Lijiang, The Year Of The Rat and The Flower Of Shazui, all of which are available in Invisible Planets: Contemporary Chinese Science Fiction In Translation, a collection of 13 shorties edited and translated by Ken Liu. In their new book AI 2041: Ten Visions For Our Future (2021), Chen and Kai-Fu Lee predict how artificial intelligence will change the world within two decades.

Chen has won several literary accolades, including Taiwan’s Dragon Fantasy Award and China’s Galaxy and Nebula Awards. In English, he has been featured in Clarkesworld, Lightspeed, Interzone and The Magazine Of Fantasy and Science Fiction. Liu Cixin, China’s most acclaimed science fiction author, praised his debut novel, The Waste Tide (2013) as “the pinnacle of near-future SF writing”.

Chen and other speakers will join a two-part programme to envision alternative futures of Asia amid the techno-apocalyptic climate crisis. A panel, titled “Fiction, Imagination and Climate Agency”, will explore the potential of speculative storytelling in creating new perspectives. Meanwhile, a game-based workshop titled “Climate Dreams and Dynamic Disruptions” will delve into alternative scenarios for Asia’s islands and oceans.

The Asean Cafe Show will return with comprehensive solutions for cafe businesses at Bitec Hall 100, Bang Na-Trat Road, daily from 10am to 7pm starting tomorrow until Sunday.

Held under the “Taste The Trends” concept by Kavin Intertrade, the 19th edition of the premier event will gather the latest innovations and solutions for cafes, coffee shops, bakeries, tea houses and ice cream parlours.

More than 150 leading companies from Thailand and five countries across Asia will present product and service demonstrations designed to boost sales and reduce operational costs.

The exhibition is divided into six major zones — Coffee and Tea; Bakery and Sweets; Equipment and Technology; Ingredients and Materials; Packaging and Design; and Cafe and Bakery Franchises.

With collaboration from various associations and government agencies, over 40 activities will be arranged to enhance the knowledge and skills of entrepreneurs and their teams.

They include the PCRIC Bangkok 2025 coffee roasting competition which runs daily from 10am to 7pm; the 2nd Thailand Ultimate Barista 2025 on Friday at 11am; and the DaVinci Barista Craft Championship 25/26 on Saturday at 11am.

There will also be an exclusive workshop on Design Thinking For Cafes In 2025 on Thursday, at 3pm, a demonstration on special bread and bakery recipes by chef Det Saengsrichan on Thursday and Friday, at noon, a workshop on making matcha red bean ice cream for both commercial and home use on Friday at 2.30pm, as well as classes on brewing tea beverages.

There is no admission fee. Those who register in advance will receive a complimentary 3-hour parking coupon and a chance to win prizes worth over 150,000 baht.

Thailand’s Bangkok United will be hoping for another win when they face Indonesian giants Persib Bandung in an AFC Champions League Two clash Wednesday night.

The match will kick off at 7.15pm at Pathum Thani Stadium.

Bangkok United laid an early marker in Group G with an impressive 4-2 away victory against Selangor of Malaysia, opening a two-point lead at the top of the standings.

The Thai side will be expecting another three-point haul when they welcome Persib Bandung at their home ground, with the Indonesian outfit hurting after conceding a late goal in a 1-1 draw with Lion City Sailors of Singapore.

Bangkok United head coach Totchtawan Sripan told a pre-match news conference on Tuesday: “It will be another difficult game for us.

“We won a Thai League 1 game last weekend, but we have to check on the fitness of some players. We will have to rotate some players for this match.

“We cannot underestimate Persib Bandung at all. They are a good team.

“Of course, we want to win the match and claim three points. We will do our best to achieve that as we are the hosts.”

Former Port player Frans Putros, who now plays for Persib Bandung, said on Tuesday: “Bangkok United have an organised game and tend to play ball possession football. Their strength is in playing as a team. The match will be quite difficult.

“However, they still have gaps [weaknesses] that can be exploited, and our coach knows about them.

“Last season, Bangkok United played very well, so I think this will be an interesting match. Let’s see what we can do.”

New venture for youth

Coca-Cola Thailand on Tuesday announced a new strategic partnership with the Football Association of Thailand (FAT) which will see the storied ‘Coke Cup’ make a comeback in 2026 with a refreshed format.

The tournament will now serve as a U17 league to provide emerging Thai players with greater opportunities to train, compete and aspire to represent their country on the world stage.

Selman Careaga, president of the Asean and South Pacific Operating Unit of Coca-Cola Company, said: “We are proud to have an enduring tradition of supporting football, both locally and internationally and this partnership with the FAT reflects our commitment.”

FAT president Nualphan Lamsam said: “This collaboration represents another significant step forward for Thai football, especially at the youth level. The U17 age group is one of the categories that our association prioritises.”

The Coke Cup will be held over three years from 2026 to 2028 and will see the FAT organise 195 matches involving 192 qualified teams from six regions of Thailand.

The government’s revenue collection for the first 11 months of fiscal 2025 fell short of its target by 34.1 billion baht due to lower collections than projected from auto excise tax, corporate income tax, and value-added tax (VAT) on imported goods.

According to the Finance Ministry’s report, government revenue collection from October 2024 to August 2025 totalled 2.50 trillion baht, which was 46.8 billion baht or 1.9% higher than the same period the previous year, but still 1.3% below the target.

The shortfall was mainly attributed to weaker auto excise tax collections as the government offered tax incentives to promote the use of electric vehicles, while tax payments from the purchase of internal combustion engine vehicles were less than expected.

In addition, corporate income tax and VAT collected from imported goods were below target due to increased use of free-zone privileges and changing economic conditions.

However, revenue collected by other government agencies and remittances from state-owned enterprises exceeded projections.

Government revenues come from five main sources: the three tax-collecting departments, remittances from state enterprises, and contributions from other agencies such as the Treasury Department.

For the first 11 months of this fiscal year, all three tax departments collected amounts below their targets.

The Revenue Department collected 2.01 trillion baht, down 1.3% from its target, while the Excise Department amassed 489 billion, 11.8% less than its target, and the Customs Department collected 104 billion, a dip of 7.1% from its goal.

State-owned enterprises remitted 169 billion baht to the government for the period, 13.9% above target, while other government agencies contributed 203 billion baht, 26.8% above target.

Government revenue before tax refunds and VAT allocations to local administrative organisations, as required under the Fiscal Decentralization Act, amounted to 2.98 trillion baht. After these deductions, the government’s net revenue was 2.50 trillion baht.

A source at the Finance Ministry who requested anonymity said government revenue as a percentage of GDP has been steadily declining. In fiscal 2015, the percentage was 16.1%, declining to a projected 15% for fiscal 2025.

For fiscal 2026, the estimate is 14.6%, underscoring the need for fiscal reforms of both revenue and expenditure to ensure long-term fiscal sustainability, the source said.

NEW YORK – For her much-awaited new album “The Life of a Showgirl,” Taylor Swift reunited with Swedish producer Max Martin, who revolutionized modern pop with a formula that blends technology, simplicity — and a feel for the perfect hook.

At first glance, Martin looks more suited to work with heavy metal bands than pop icons.

Indeed, the career of the long-haired, bearded musician clad in black started in metal and hard rock.

Martin — born Karl Martin Sandberg in the Stockholm suburb of Stenhamra — entered the music scene in the 1980s as a singer for the band It’s Alive which, he says, took inspiration from Metallica, KISS and Def Leppard.

In the early 1990s, he pivoted to work more in songwriting and production, quickly making a mark with global hits for Swedish groups Ace of Base and Army of Lovers.

Without leaving Stockholm, Martin attracted the attention of the Backstreet Boys — his work on the boy band’s mega-hit self-titled debut album opened doors in the United States.

Martin’s work stands out for how he shapes the sound, but also for his composition.

“That’s definitely something that’s always been a little bit more prevalent in hip-hop where, a lot of times, you get a producer because they’re really good at creating beats,” explained Michael Johnson, a professor at Berklee College of Music in Boston.

For Clay Stevenson, an associate professor at Elon University, “his hits focus on booty-bouncin’ and head-boppin’ beats that are unforgettable.”

“Add relatable and repetitive lyrics to catchy melodic hooks and there it is — the Max Martin formula,” Stevenson said.

‘Monosyllabic pop’

This recipe for success spawned some of the biggest pop bangers of the last 30 years, including “…Baby One More Time” by Britney Spears, The Weeknd’s “Blinding Lights” and Katy Perry’s “Roar.”

Martin first entered the Swiftverse in 2011, when the then-21-year-old was looking for a new sound to help her transition from country starlet to pop princess.

The result was the number one hit “We Are Never Ever Getting Back Together,” which the duo co-wrote along with two other songs on her 2012 album “Red.”

For her follow-up album “1989,” he co-wrote or produced multiple hits including “Shake It Off” and “Bad Blood.”

“What Taylor Swift learned from Max Martin was how to work with monosyllabic pop music… with not having really long sentences drive the song always, but letting words be minimized to where they were supporting the music,” said the University of Alabama’s Eric Weisbard.

For Elon’s Stevenson, “in the new Taylor Swift era, fans weren’t expected to follow a story, but rather go on a ride. Martin was critical in this evolution with the creation and production of many of those hits.”

‘Bangers’

Swift’s last four albums, ending with “The Tortured Poets Department,” were intimate affairs.

But this year, she teamed up once again with Martin and his regular collaborator Shellback (Karl Johan Schuster) to capture what she called the “effervescence” in her life at the moment.

Swift, now 35, is certainly on a high, between her mammoth Eras Tour and her engagement with National Football League (NFL) star Travis Kelce.

“It just comes from like the most infectiously, joyful, wild, dramatic place I was in in my life,” Swift, speaking on Kelce’s New Heights podcast, said of “Showgirl.”

The album, which is out on Oct 3, will be a tight 12 songs, some of them “bangers,” Swift herself said — harking back to the era of the infectious “Shake It Off” and “22” with Martin.

The 54-year-old Swedish producer’s calculated approach is not for everyone, with some saying it generates songs that are too neatly packaged, but it has inspired other genres like K-pop.

“He cranks out hit after hit with seemingly little concern for the authenticity of the music,” said Stevenson.

“American producers may think a Max Martin song is corny when they first hear it, but they’ll find themselves singing it when they turn it off.”

For Johnson, that description of Martin might have been apt during his days with Spears and the Backstreet Boys.

“In the last few years, he’s actually won some Grammys,” the Berklee professor said. “I think now it’s a little bit of a different story.”

US President Donald Trump lambasted the United Nations on opening day for its failure to stop global crises in the midst of major regional wars, humanitarian disasters, looming security threats, never mind costly bureaucratic waste. But as the leader of the most prominent and founding UN member state, he then added that the world organisation isn’t living up to its potential, and scathingly challenged, “What’s the purpose of the United Nations?” The old rebuke, “You can do better!” Sometimes it works.

The 80th General Assembly, which was supposed to originally be a celebration of the UN’s founding in San Francisco in 1945, turned out to be a gloomy and plaintive session as most of us sadly expected. Founded from the ruins of the Second World War, the new multinational organisation would offer the brave new world a future of peace and security. Then postwar reality intervened.

Key crises confront the UN and the global community.

Ukraine’s conflict, the largest war in Europe since World War II, devastates a central European country and, as importantly, imperils neighbouring states. Thus, beyond millions of refugees and massive human carnage, the war is spilling over into neighbouring Nato countries.

Ukraine’s President Volodymyr Zelensky, in a powerful address to the Assembly, stated bluntly; Ukraine has no security guarantees, except friends and weapons”. What can the UN really do, he asked. He rhetorically cited, “What can Sudan or Somalia or Palestine or any other people living through war really expect from the UN or the global system?” He added, “For decades, just statements and statements.”

“Weapons decide who survives,” he stated bluntly. Mr Zelensky’s address was assertive, confident and combative. He earned the right.

Peace negotiations are a process; often slow, stop/start, jolt and then movement. Ukraine’s long-awaited ceasefire is yet to happen. Russia’s war slogs on.

Secretary General Antonio Guterres commended the efforts by the United States and others seeking to facilitate diplomatic solutions to the conflict. Nevertheless, progress on achieving a ceasefire and a lasting peace settlement remains “painfully slow”. He added, “We cannot afford to lose the current diplomatic momentum, fragile as it may be.”

The perennial Palestine debate continued to be energised by the ongoing fighting and Gaza’s humanitarian tragedy. As promised, key Western powers recognised the State of Palestine; France, Britain, Canada and Portugal, among others, made the diplomatic gesture. Palestine’s President Mahmoud Abbas spoke by video-link to the Assembly, thanking the Europeans and at the same time condemning the horrific Hamas terror attacks on Israel on 7 Oct 2023. Hamas “will have no role in governing”, he promised.

When Israeli Prime Minister Benjamin Netanyahu spoke defiantly before the General Assembly, he was publicly insulted by a crass walkout of Arab and Muslim diplomats who left the hall to the cheers of many remaining delegations. Mr Netanyahu responded, reminding delegates of Israel’s stand and why he opposes the Two-State solution. He intoned, “The Palestinians, they don’t believe in this solution. They never have. They don’t want a state next to Israel. They want a Palestinian state instead of Israel.”

United Arab Emirates Foreign Minister Abdullah bin Zayed Al Nahyan underscored the necessity for a Gaza ceasefire and rejected any potential Israeli annexation of Palestinian territories during a meeting with Mr Netanyahu in New York.

Then came the diplomatic breakthrough in Washington. The Trump administration, working in overdrive with both Israel and Arab states, outlined a 21-point deal to stop the fighting, gain the release of the Israeli hostages, and demilitarise and rebuild Gaza under international auspices. Though Hamas has yet to accept, it’s under strong pressure from the Arab states and the threat of renewed Israeli military operations. European countries hailed Donald Trump’s plan to end the Gaza war.

What may be a major win for Mideast peace reflects closed-door diplomacy and some sideline discussions at the UN Assembly. Earlier, during a meeting with the Secretary General, Mr Trump stressed, ” I think the potential of the United Nations is incredible, really incredible. So, I’m behind it. I may disagree with it sometimes, but I am so behind it because I think the potential for peace with this institution is so great.” Within a week, these sentiments were proven right.

Several provinces in the upper part of Thailand are taking a battering from the remains of tropical storm Bualoi, as floods have devastated vast residential areas, crippled infrastructure and inundated farmland close to harvest time.

In Loei in the Northeast, flash floods have caused widespread damage in four districts, affecting 221 households, two roads and a school. The Department of Disaster Prevention and Mitigation said heavy downpours on Tuesday worsened the situation.

Wang Saphung district was the most severely affected. Floodwaters inundated several roads, leaving small vehicles unable to pass, said Pol Lt Col Khunthat Veerasakdikul, acting chief of the Loei Disaster Prevention and Mitigation Office, said that.

In tambon Nong Ngiew, 198 households were flooded, while 11 homes were damaged in tambon Khao Luang. In Ban Ang of tambon Phu Ho, Phu Luang district, power poles collapsed and agricultural roads were destroyed.

In Muang district, the Nabon-Kang Pla road was washed away. In Phu Rua district, flooding in tambon Tha Sala affected 12 households. Meanwhile, in tambon Loei Wang of Phu Luang district, Ban Loei Tat Phatthana School was inundated.

Authorities have urged residents to remain on alert for flash floods, overflowing rivers and landslides, especially those living near rivers, canals and foothills. Local officials and rescue foundations have been mobilised to assist residents and assess damages. Rapid-response teams have been deployed to provide aid around the clock.

In Uttaradit in the North, flooding has affected several districts after the spillway at the Khlong Tron reservoir overflowed, said Rawee Lekuthai, a Pheu Thai Party MP for the province.

Three districts – Thong Saen Khan (two sub-districts, eight villages), Nam Pat (two sub-districts, five villages), and Tha Pla (one sub-district, five villages) – are already underwater.

The main economic zone of Thong Saen Khan was severely affected, with floodwaters reaching 1.5 to 2 metres. Many households, vehicles and farm equipment were submerged. Some residents, trapped by the sudden floods, had to climb onto rooftops to await rescue.

In Phrae, heavy overnight rains caused flash floods in tambon Pa Maet of Muang district. Runoff from Pha Kham and Khamin creeks swamped agricultural land and homes in Ban Maneewan and Ban Ton Ha.

Local officials rushed to help residents move belongings to higher ground. Pa Maet municipality has distributed food, drinking water and essential supplies.

Rescue units from the Prasat Boonsathan Foundation in nearby Phitsanulok province continued evacuations in tambon Nam Ang of Tron district in Uttaradit. Flash floods intensified overnight, leaving residents stranded.

Using flat-bottom boats, teams evacuated children, elderly residents and patients to safety despite fast-moving waters. Some residents were forced to wait on rooftops until rescuers arrived.

In Chai Nat, downstream from the Chao Phraya barrage in Sapphaya district, rising water levels have forced at least 15 families to abandon their homes and build makeshift shelters along rural road 3018. Many roads are now reduced to a single lane as evacuees continue moving to higher ground.

22 provinces affected in total

All told, floods caused by heavy rain and overflowing waterways were affecting communities in 22 provinces, mostly in the Central Plains and Northeast, disaster mitigation officials said on Wednesday. They are:

Mae Hong Son (Mae Sariang and Sop Moei districts), Phitsanulok (Chat Trakan district) and Uttaradit (Thong Saen Khan, Nam Pat and Tha Pla) in the North.

Loei (Wang Saphung, Phu Rua, Phu Luang and Muang districts), Nong Bua Lam Phu (Non Sang district), Khon Kaen (Nam Phong district), Maha Sarakham (Phayakhaphum Phisai district), Surin (Sangkha district) and Nakhon Ratchasima (Khong district) in the Northeast.

Prachin Buri (Nadi and Prachantakham districts) in the East.

Flood levels were stable in Prachin Buri and were rising in Uttaradit. They were receding in eight other provinces.

Meanwhile, waterways overflowed in 13 provinces and affected 274,979 people. Four provinces in the North were affected:

Phitsanulok (Wang Thong and Bang Rakam districts) with declining flood levels.

Phetchabun (Lom Sak, Lom Kao, Muang, Nong Phai, Bung Sam Phan, Sri Thep and Khao Khor districts) with stable flood levels.

Phichit (Sam Ngam, Pho Thale, Pho Prathap Chang, Bung Narang, Bang Mun Nak, Thap Khlor, Muang, Khong Charoen and Sak Lek districts) with stable flood levels.

Nakhon Sawan (Chum Saeng, Muang, Phai Salee, Phayuha Khiri and Krok Phra districts) with stable flood levels.

Eight affected provinces are in the Central Plains:

Uthai Thani (Muang district) with stable flood levels.

Chai Nat (Sapphaya district) with stable flood levels.

Sing Buri (In Buri, Phrom Buri and Muang districts) with rising flood levels.

Ang Thong (Pa Mok, Wiset Chaichan, Chai Yo and Muang districts) with stable flood levels.

Suphan Buri (Muang, Bang Pla Ma, Song Phi Nong, Don Chedi, Doembang Nangbuat, U Thong, Nong Yasai, Sam Chuk and Dan Chang districts) with stable flood levels.

Ayutthaya (Sena, Phak Hai, Bang Ban, Bang Pa-In, Phra Nakhon Sri Ayutthaya, Maha Rat, Bang Pahan, Ban Phraek, Tha Rua and Nakhon Luang districts) with stable flood levels.

Pathum Thani (Sam Khok and Muang districts) with declining flood water.

Nakhon Pathom (Bang Len, Muang, Sam Phran, Don Tum, Nakhon Chaisi, Kamphaeng Saen and Buddha Monthon districts) with stable flood levels.

The eastern province of Chachoengsao also had overflowing waterways in Bang Nam Prieo district, but flood levels were receding.

SET-listed contractor Stecon Group has diversified into property development, targeting an initial return of at least 15%, starting with a 14-billion-baht joint venture condo project with SET-listed residential developer Noble Development.

Pakpoom Srichamni, group chief executive and president of Stecon, said the move marked the company’s first venture into real estate development and its fourth investment this year.

“After nearly 50 years in construction, we recognised that relying solely on contracting constrained our growth potential,” he said. “To ensure sustainable expansion, we diversified into power, logistics, transport, startups, new technologies, and now property.”

By the fourth quarter, it plans to sign two joint-venture deals with foreign partners to develop data centres on two sites: its own plot on Bang Na-Trat Road at KM 4.5, and on an investor’s land plot in Chachoengsao’s Bang Pakong district.

Stecon, which posted 30.3 billion baht in revenue last year, almost entirely from construction, has earmarked 2-3 billion baht annually for non-construction investments, aiming for those businesses to generate profits on par with construction by 2030.

The firm notified the Stock Exchange of Thailand on Tuesday that its subsidiary, STECX Ventures Co, acquired a 50% stake in Vertical Rama 9 Alliance 1 Co, a Noble subsidiary developing the Nue Epic Asok-Rama 9 condo project, for 610 million baht.

The project, which recently began piling work, is located on a 15-rai plot on Rama IX Road. It comprises four high-rise buildings with a total of 3,116 units worth 14 billion baht.

Some 60% of the units valued at 8.3 billion baht have been sold. Stecon will handle construction under a 4.4-billion-baht contract, starting in January 2026 and scheduled for completion by the end of 2028.

“We aim for a minimum initial return of 15% from property investments,” said Ekachai Nitasanajarukul, chief strategy and new business officer at Stecon.

“There is no fixed formula for property investment decisions. It depends on the target customer group, price range, and market conditions. What matters most is having a clear marketing strategy,” he said.

Thongchai Busrapan, co-chief executive of Noble, said the sale of its stake in the project is part of an asset-light strategy, enabling the company to reinvest in new developments given the project’s significant value.

“This type of deal is not new. We previously sold a condo project that was still under construction with some units remaining for sale to another developer,” he said. “Sometimes divestment generates lower returns, but it avoids waiting four to five years for construction to be completed.”

The 610-million-baht proceeds from the recent sale of its stake will be booked in the third quarter of 2025 and are expected to help reduce Noble’s debt-to-equity ratio from 2.2 times at the end of the second quarter to below 2 times by year-end.

Noble plans to launch three new condo projects worth a combined 10 billion baht in 2026, with discussions ongoing with Stecon on potential joint-venture participation.

SINKHOLE REPAIR

Regarding the huge sinkhole on Samsen Road last Thursday, caused by construction of the MRT Purple Line (Tao Poon-Rat Burana extension), Stecon’s chief executive said the exact cause remained unclear.

“Preliminary assessment shows the impact is not severe as the damage occurred at the tunnel-to-station junction over a short distance. Our plan is to fill the area, remove the damaged section, and rebuild the affected tunnel,” said Mr Pakpoom.

He said the project has about 30 months remaining on the company’s contract, and Stecon estimates repairs will take less than a year, allowing the joint venture to complete the project on schedule, with repair costs expected to be covered by insurance.

The venture is 55% held by Ch. Karnchang Plc (CK) and 45% by Stecon, with tasks allocated according to expertise — CK handles tunnelling, while Stecon focuses on station construction and related building equipment.

“Under the joint venture, we share responsibility for all work, regardless of which partner leads a specific task,” said Mr Pakpoom.

Thai Beverage (ThaiBev), the Singapore-listed food and beverage company, plans to invest around 9 billion baht in fiscal 2026.

ThaiBev’s 2026 fiscal year runs from Oct 1, 2025 to Sept 30, 2026.

A total of 4 billion baht is for its non-alcoholic beverage business, 2 billion for its spirits business, 2 billion for its beer business, and 1 billion for its food business.

Thapana Sirivadhanabhakdi, group chief executive, said the global and regional economies are experiencing slower growth and trade policy uncertainty.

Changes in US policy have created a negative impact on trade in Asia-Pacific and Southeast Asia, he said.

Regarding politics, Mr Thapana said the Thai government’s growing stability is lifting confidence, driven by its economic team.

“There are positive signs from October as the new government emphasises improving the economy,” he said.

Despite the uncertain trade outlook, there is a clearer direction in multilateral trade negotiations, said Mr Thapana.

The company is continuing to strengthen its business foundations and implement its “Passion 2030” roadmap that comprises two strategic pillars: “Reach Competitively” and “Digital for Growth”.

The first pillar focuses on ensuring complete product delivery coverage across all channels, with seamless integration, high service quality, and cost competitiveness.

The second segment involves leveraging digital technology to enhance its growth potential by improving efficiency, effectiveness and insights, while increasing connectivity with its consumers and business partners to ensure responsiveness to their evolving needs.

Sopon Racharaksa, executive vice-president and chief of the spirits product group, said the company encountered headwinds from challenges in the business environment at home and abroad.

The company plans to allocate 2 billion baht for its spirits product group, with 1 billion in reserve for international investments, such as expanding production capacity in New Zealand and increasing warehouse capacity in the UK.

For the beer business, the company plans to invest 2 billion baht in fiscal 2026, most of which will be allocated to a new plant in Cambodia, said Michael Chye Hin Fah, chief of the beer product group.

Located in Kandal province, roughly 50 kilometres from Phnom Penh, the new plant has a production capacity of 50 million litres per year in the first phase.

The plant is under construction and is expected to open in the next few months, according to ThaiBev.

Kosit Suksingha, president and group chief operating officer for Thailand, said the company is set to invest 4 billion baht in the non-alcoholic beverage segment.

The majority of the budget will be allocated to its projects abroad, he said, including a dairy cattle farm and a dairy production facility in Malaysia, as well as a non-alcoholic beverage production site in Cambodia.

Mr Kosit said the project in Malaysia aligns with the company’s strategy to tap into the growing halal market, while the facility in Cambodia will enable the company to produce and distribute products more effectively.

Some 700-800 million baht of investment in Thailand will be directed towards upgrading existing production lines and reforming its beverage packaging, he said.

Non-alcoholic sales are projected to grow by double digits this year, said Mr Kosit. This segment contributes 5% of the company’s total sales.

Paisarn Aowsathaporn, first vice-president and chief of food business for Thailand, said the company plans to invest 1 billion baht in the food business in 2026.

The investment is focused on roughly 45 additional KFC outlets. ThaiBev also wants to refresh its Oishi Buffet and Oishi Ramen restaurants, following this year’s rebranding of Shabushi, aimed to attract both Gen Z and Gen X consumers, he said.

The company is promoting the restaurants under Food of Asia, its food business subsidiary, at One Bangkok to serve employees in the buildings, which is expected to tally 10,000 by the end of this year.

ThaiBev also launched the Sook Delivery application to provide vertical delivery options for office building residents.

Mr Paisarn said he expects the food business to grow by 9% per year from 2026-2030.