’Nigeria’s creative sector targets 3 million jobs, hits $100bn by 2030′

The Director-General, National Council for Arts and Culture (NCAC), Obi Asika, has said Nigeria’s creative and cultural industries are leading Africa’s entertainment growth, with the sector projected to reach $100 billion by 2030.

He said the latest PwC report placing Nigeria ahead of other African nations with an 11.2% growth rate last year reaffirmed the strength and potential of the country’s entertainment and media ecosystem.

Asika, who spoke on Arise News at the weekend, said: ‘I think the PwC numbers are saying $25 billion by 2025, but for us in the sector, we’re trying to get to $100 billion by 2030.

‘We just completed a significant mapping of the sector for the very first time, supported by Big Win Philanthropy, covering ten sectors. Our target is to add two million jobs by 2030, but the data shows we can actually add up to three million.’

He noted that the report underscored how the creative industry continues to lead Nigeria’s economy even in difficult times, noting that technology remains the key driver of scale.

‘Technology enables scale, but can you imagine a digital platform without our content? It’s dead. This sector animates everything – news, music, entertainment, podcasts, art – all come from it. That’s why these PwC numbers and even Spotify’s figures show how powerful the sector has become,’ he said.

Asika disclosed that Spotify paid Nigerian artists N58 billion in 2024, with over 1.2 million Afrobeats playlists hosted on the platform – a sign, he said, that Nigerian content has fully validated itself on the global stage.

‘Our music is no longer in the phase of validation – it’s already validated,’ he added.

He however warned that to sustain the boom, Nigeria must invest in infrastructure, regulation, and local platforms to ensure artists and creators benefit directly.

‘We want to see more domestic digital platforms built. There’s nothing wrong with YouTube, TikTok, or Instagram, but we must develop our own ecosystem and capture our own value.

‘The key question is retaining that value domestically. A mix of policy, digital and physical infrastructure investment will take us there,’ he added.

Highlighting Nigeria’s immense creative talent, Asika said soft power through the arts had already proven its worth globally.

‘Nigerians need to be celebrated. Our creativity has penetrated everywhere with very little investment. Government can’t claim to have done much yet – maybe we’re just coming to the party.

‘There’s talent everywhere – in Kafanchan, Onitsha, Enugu, Kaduna, Ibadan – not just in Lagos or Port Harcourt. The question is how to create platforms and give opportunities for exposure and growth,’ he said.

On the forthcoming National Festival of Arts and Culture (NAFEST), holding between November 22nd and 29th in Enugu State, he said:

‘Come to Enugu, he said, ‘Governor Peter Mbah has promised it will be the biggest and best ever. We’re expecting all 36 states and the FCT, and Katsina is even bringing 100 horses for the first-ever Durba in the Southeast.

‘People don’t even realise that the Durba is the same as the Ofala or Ojude Oba – moments when the king comes out to greet his people. That’s why our theme this year is Connected Culture.’

Asika expressed excitement about the recently reopened National Arts Theatre in Lagos, describing it as a game-changer for the sector.

‘It’s a world-class venue, and once programmed properly, it’ll transform the landscape. My colleague Tola Akerele already has nine months of programming lined up, and from November 1st, you’ll start seeing what’s coming,’ Asika said.

Oladips opens up on ‘harsh’ encounter with EFCC

Rapper Oladips has recounted his experience with operatives of the Economic and Financial Crimes Commission (EFCC), describing how he was picked up during a night raid in his estate and detained for several days.

Speaking in a recent interview, the rapper said the incident occurred around 3 a.m. when officials entered his neighborhood.

‘Nigeria just happened to me. It was just a normal night and they entered my Estate going from house to house. They came to my house as well. It was like 3 a.m. The crazy thing is that I knew they were inside the compound, but I don’t do fraud, I don’t do yahoo,’ Oladips said.

‘I was on my bed pressing my phone because that’s none of my business- na person wey do fraud go dey run. Next thing, I heard a loud noise from downstairs. They broke my kitchen door, entered my house, and were like, ‘Hey, hey, where’s your phone?’ I don’t even have a laptop, just two phones. They collected them and took me to their office.’

He explained that he was detained for several days and later released after the investigation.

‘They didn’t find anything on my phone. One of their oga asked if I pay tax, so they just held me for that. I spent four, five days in that cell,’ he said.

Oladips noted that he considered taking legal action but decided against it due to the process involved.

‘I feel like when I came out I should have sued them because they collected money from me before they released me for nothing, absolutely nothing. I spent four, five days in their cell. But you know Nigeria – before I now sue them and start fighting for the money they collected from me, I’ll spend another money,’ he added.

‘The system is just messed up because I don’t know why I was locked up till date. They suffered me. You know Nigeria, before I’ll sue them and start spending money, it’s crazy. I can’t go through all of that stress, that was why I locked up,’ he said.

Ase10 festival debuts ahead of Ooni of Ife’s 10th coronation anniversary

Preparations are underway for the inaugural edition of À?É10: A Reign of Peace, Culture and Unity, a global cultural festival designed to celebrate Yoruba heritage and strengthen connections across the African diaspora.

Organised by SloweGanzi International, the week-long event will hold from November 30 to December 7, 2025, under the royal patronage of Arolé Odùduwà, Oba Adeyeye Enitan Ogunwusi, Ojájá II, the 51st Ooni of Ife.

The festival coincides with the Ooni’s 10th Coronation Anniversary, marking a decade of what organisers describe as visionary leadership dedicated to peace, youth empowerment, and the global renaissance of Yoruba culture.

According to a statement from SloweGanzi International, À?É10 represents more than just a cultural gathering. It is a movement to reunite Yoruba people at home and abroad, from Africa to the Americas, the Caribbean, and beyond, in a renewed spirit of shared identity and cultural pride.

The festival will unfold across Lagos and Ile-Ife, combining exhibitions, performances, academic discussions, and traditional ceremonies that highlight the richness of Yoruba civilization.

Activities will include art and cultural showcases, film premieres, scholarly dialogues on Yoruba identity and Pan-Africanism, fashion and culinary displays, as well as music and dance performances blending traditional and contemporary influences.

A royal banquet and fireworks display will crown the week-long celebration in Ile-Ife, often regarded as the spiritual cradle of the Yoruba people.

In addition to the festivities, organisers will unveil plans for the Yoruba History and Arts Museum, a landmark legacy project to be established in Ile-Ife.

The museum is envisioned as a global center for the preservation and promotion of Yoruba art, history, and philosophy, ensuring that future generations can access and celebrate their cultural heritage.

Speaking on the significance of the event, a representative of SloweGanzi International described À?É10 as ‘a call to reconnect, rediscover, and reassert the power of Yoruba heritage as a global force for unity and peace.’

Her Royal Majesty, Queen Aderonke Ademiluyi Ogunwusi, also commended the initiative, noting that the Ooni’s decade on the throne has redefined traditional leadership as ‘a living, evolving anchor for culture, unity, and development.’

The organisers said the festival aims to promote cultural preservation, strengthen diaspora bonds, foster economic empowerment through tourism and creative industries, and position Ile-Ife as a global hub for African creativity and identity.

SloweGanzi International has called for participation from traditional rulers, cultural custodians, artists, scholars, entrepreneurs, development agencies, and sponsors across the world.

Based in the United States and Nigeria, SloweGanzi International is a global sports and entertainment event company known for creating transformative cultural experiences that connect communities, inspire engagement, and promote social and cultural growth.

FULL LIST: Those granted pardons, clemency by President Tinubu

President Bola Ahmed Tinubu has signed instruments of clemency and pardon, completing the formal process of exercising his constitutional power of prerogative of mercy to grant relief to selected individuals convicted of various offences.

According to a statement by the Special Adviser to the President on Information and Strategy, Mr. Bayo Onanuga, the move follows consultations with the Council of State and wide public opinion on the subject.

However, the President ordered a comprehensive review of the earlier approved list, invoking his discretionary powers under Section 175 (1) and (2) of the 1999 Constitution (as amended).

The review led to the deletion of persons convicted of serious crimes such as kidnapping, drug-related offences, human trafficking, fraud, and unlawful possession or dealing in firearms.

Others, previously listed for full pardon, had their sentences reduced or commuted.

Here’s the new full list of those granted clemency by President Tinubu:

Pardons:

1. Mrs Anastasia Daniel Nwaobia

2. Barr. Hussaini Alhaji Umar

3. Ayinla Saadu Alanamu

4. Hon. Farouk M. Lawan

5. Herbert Macaulay

6. Major General Mamman Jiya Vatsa

7. Ken Saro Wiwa

8. Saturday Dobee

9. Nordu Eawo

10. Daniel Gbooko

11. Paul Levera

12. Felix Nuale

13. Baribor Bera

14. Barinem Kiobel

15. John Kpuine

List of individuals whose death sentences have been commuted to life imprisonment:

1. Emmanuel Baba

2. Abubakar Usman

3. Khalifa Umar

4. Mohammed Umar

The list of those granted clemency:

1. Oroka Michael Chibueze

2. Adesanya Olufemi Paul

3. Daniel Bodunwa

4. Hamza Abubakar

5. Buhari Sani

6. Mohammed Musa

7. Muharazu Abubakar

8. Ibrahim Yusuf

9. Saad Ahmed Madaki

10. Ex-Corporal Michael Bawa

11. Richard Ayuba

12. Adam Abubakar

13. Emmanuel Yusuf

14. Chinedu Stanley

15. Johnny Ntheru Udor

#FreeNnamdiKanuNow: Court reschedules hearing in police suit against Sowore, others

The Federal High Court in Abuja, on Wednesdays, rescheduled the hearing of the suit filed by the police against Omoyele Sowore and other conveners of #FreeNnamdiKanuNow protest until Nov. 5.

The development followed the absence of the presiding judge, Justice Mohammed Umar, in court who was said to be sitting in Enugu division of the court.

The matter, which was on number 11 on the Wednesday’s cause list, was consequently fixed for Nov. 5 for hearing of the motion notice.

The News Agency of Nigeria (NAN) reports that Justice Umar had, on Oct. 17, fixed Oct. 20 for the respondents in the police ex-parte motion to show cause why the interim order made by the court against the protesters should be vacated.

The hearing was, however, stalled as a result of the Oct. 20 protest which held same day, crippling the court activities at the Federal High Court in Abuja.

The judge had granted an interim order sought by the police, restraining Sowore and others from protesting for the release of Nnamdi Kanu in some sensitive areas in Abuja.

Justice Umar barred the protesters from demonstrating around the Aso Rock Villa, National Assembly, Force Headquarters, Court of Appeal, Eagle Square and Shehu Shagari Way, pending the hearing of the motion on notice.

The judge also made an order of abridgement of time ‘within which the respondents will respond to the application on notice to cause the ex-parte order be set aside on Monday, the 20th of October, 2025 at 9.00am,’ before adjourning until Oct. 20 for hearing of the motion on notice.

The order followed the ex-parte motion moved by the police lawyer, Wisdom Madaki, on behalf of Federal Republic of Nigeria (FRN), on Oct. 17.

The Police Force, in the ex-parte motion, marked: FHC/ABJ/CS/2202/2025, had sued Sowore, Sahara Reporters Ltd, and Sahara Reporters’ Media Foundation as 1st to 3rd respondents.

The force also joined Take It Back Movement (TIB), for the Transformation of Nigeria Or Any Form of Organisation or Any Other Person(s) Acting Either Express or Implied Instruction or Any Other Organisation or Group With the Like Intention; and Unknown Persons as 4th to 5th respondents respectively.

In the affidavit in support of the ex-parte motion deposed to by Bassey Ibithan, a police officer attached to Directorate of Legal Services, Force Headquarters, Abuja, the officer averred that if not granted, the protest might threaten the national security.

Sowore, publisher of Sahara Reporters, had planned to organised the protest for the release of Kanu, the detained leader of the proscribed Indigenous People of Biafra (IPOB).

Sowore, who was also the 2019 and 2023 presidential candidate of African Action Congress (ACC), had mobilised for what he called a planned peaceful protest against Kanu’s detention on Oct. 20.(NAN)

Open University inaugurates special study centre in Ilupeju Ekiti, hails donor

As part of efforts to expand access to university education across the nooks and crannies of the country, the National Open University of Nigeria (NOUN) at the weekend inaugurated a special centre in Ilupeju-Ekiti, in the Oye Local Government Area of Ekiti State.

Represented by the Deputy Vice Chancellor in charge of administration, Professor Shehu Usman Adamu, the university’s Vice-Chancellor, Professor Olufemi Peters, said the establishment of the study centre symbolises the institution’s unwavering commitment to bringing education to the doorsteps of every Nigerian, regardless of location, background, or circumstance.

The vice chancellor said the Ilupeju-Ekiti centre became a reality courtesy of the donation of a building by a son of the community and Chairman, Board of Trustees of Ilupeju Development Association (IDA), Architect Sir Dipo Ajayi.

While commending the donor for the gesture, describing it ‘as a monument of hope and a shining example of how individuals can contribute meaningfully to national development,’ the vice chancellor further stated that; ‘Today is not merely about cutting a ribbon; it is about expanding the frontiers of access to quality education, rekindling hope, and celebrating one man’s generosity that will become a legacy for generations to come’.

He noted that the new centre would serve civil servants, artisans, teachers, entrepreneurs, retirees, and others seeking knowledge and empowerment in the true spirit of lifelong learning that NOUN represents worldwide.

The vice-chancellor also appreciated the Ekiti State Government, traditional rulers, and the Ilupeju community for their support and collaboration, urging them to take ownership of the centre and ensure its sustainability.

‘The success of this centre will depend on continued partnership. Together, we can make it a model of academic excellence and community development,’ he said.

In her remarks, the NOUN Consultant in charge of the centre, Professor Olubukola Oyawoye, gave an insightful background on how the centre came into existence, noting that it was born out of a shared vision to bring quality education closer to the people.

Professor Oyawoye, who doubles as the Director of Advancement at the Federal University Oye-Ekiti (FUOYE), appreciated the initiative and commitment of the donor, saying his passion and determination made the centre a reality.

She described the project as a testament to what visionary leadership and community partnership can achieve.

She said; ‘Education remains the strongest tool for community transformation and national progress. With this centre, we are giving every willing learner a chance to rewrite their story through knowledge,’

Professor Oyawoye, a former Commissioner for Environment in Osun State, congratulated the people of Ilupeju-Ekiti for hosting a federal university centre that provides opportunities for working-class individuals, entrepreneurs, and youths to further their education without barriers of time or location.

She said all courses are available as the centre has commenced various programmes in the centre

Also speaking at the event, the donor, Sir Ajayi, expressed deep gratitude to God and all who made the project possible. He described the centre as a testimony of divine grace and collective effort.

He said: ‘With a heart overflowing with gratitude, I return all glory to the Almighty God, the giver of vision, wisdom, and strength, who alone makes all things beautiful in His time. Today is not merely a day for commissioning a building; it is a day of thanksgiving, fulfilment, and divine grace. Only God could have made this journey possible, from conception to realisation’.

He said the dream was driven by a passion to expand access to education and ensure that no community is left behind in the quest for knowledge.

He thanked NOUN management, describing the VC, the governing council Chairman, Mallam Isa Yuguda, among others, as outstanding leaders, who, he noted, have demonstrated that education is a right, not a privilege.

He also thanked Professor Oyawoye for what he described as her ‘intellectual dexterity and tireless coordination.’ He also acknowledged his wife, Mrs Alaba Ajayi, for her encouragement throughout the project’s execution.

He dedicated the project to his late mother, noting that ‘the house she left behind has now become the foundation of this centre.’

Sir Ajayi lauded Ekiti State Governor, Biodun Oyebanji, for providing an enabling environment, describing the centre as a modest contribution to the governor’s strides in education and community development.

Meanwhile, the NOUN Registrar, Mr. Oladipupo Ajayi, appreciated the people of Ilupeju-Ekiti, noting that they are fully prepared for the take-off of the centre.

‘We have inspected the facilities and are very pleased with what we have seen,’ he said, even as he urges members of the community to spread the gospel and encourage people to enrol.

The Apeju of Ilupeju-Ekiti, Oba David Sunday Awe, (the Akingbade II) expressed delight over the siting of the institution in his community, saying it would enhance the town’s educational and economic development. He appreciated NOUN management and all stakeholders who made the project a reality.

The monarch prayed for the donor for his contribution to the community and Nigeria at large.

In appreciation of their contributions, various dignitaries, including Governor Biodun Abayomi Oyebanji, the Secretary to the State Government (SSG), Professor Habibat Adubiaro, NOUN vice-chancellor, and his deputy, Professor Peters and Shehu respectively, as well as the monarch, and Professor Oyawoye, among others, were presented with awards of recognition.

Nigeria’s TB fight must not depend on foreign aid – First Lady

The First Lady, Sen. Oluremi Tinubu has reaffirmed Nigeria’s commitment to ending Tuberculosis (TB) by 2030 through concrete actions, in line with the Renewed Hope Agenda President Bola Tinubu.

This is contained in a statement issued on Wednesday by the first lady’s Media Aide, Busola Kukoyi, during her message as the special guest of honour at the 39th Stop TB Partnership Board Meeting held in Manila, Philippines.

The first lady explained to the gathering of over 180 participants from 47 countries that Nigeria is strengthening its commitment to reduce reliance on donor funding, to build resilient systems to ensure no setback on ending TB by 2030.

According to Mrs Tinubu, who is the Global and National Stop TB Champion, TB remains the biggest infectious killer disease and is a threat for all of us, being airborne.

She said the stainability of TB response cannot depend solely on external assistance but from within the nation through leadership, community engagement and strategic national coordination.

‘I am equally pleased to share that, despite the temporary shifts in support from some financing partners, Nigeria’s efforts in the fight against TB have remained strong.

‘Through steadfast leadership, community engagement, and strategic national coordination, we have ensured that the number of people diagnosed and treated for TB in 2025 did not increase..

‘This stands as a testament to the power of country ownership and to the unwavering commitment of Nigerians who continue to drive this response forward, even in the face of uncertainty.

‘Health for all begins in our communities, therefore, coming together for the Stop TB Partnership Board meetings remind us that the fight against tuberculosis is not finished, ‘ the first lady said.

She emphasised that TB was a threat that has claimed lives saying ‘it claims close to 1.3 million lives each year.

‘In Nigeria, we remain among the eight countries that account for two-thirds of global TB cases, with an estimated 479,000 Nigerians developing TB in 2023 and more than 150,000 deaths recorded.

‘These are not numbers, they are mothers, fathers, sons, and daughters whose lives compel us to act with urgency and compassion,’ Mrs Tinubu said.

She commended the Ministry of Health and Social Welfare and its affiliate agencies, the Stop TB Partnership and others for their dedication and transparency in ensuring that all the money mobilided towards expanding access to testing, diagnosis, treatment and integrating TB services into primary healthcare are judiciously utilised.

In his remarks, the Stop TB Partnership Board Chair and Secretary of Health of Philippines Teodoro Herbosa pointed out that TB was more than a health concern but a development challenge for many nations.

‘It is critical fight, despite the remarkable progress made but we must be relentless and determined.

The Executive-Director of Stop TB Partnership, Dr Lucica Ditiu while giving the board report said that integrating data systems with governments of various country’s is vital to ending TB by 2030.

‘In five countries, in the last two months new facility for grants have been deployed and with it, 8,000 were screened, 5,000 were diagnosed and 3,000 enrolled in preventive treatment.’

The News Agency of Nigeria (NAN) reports that the Coordinating Minister of Health and Social Welfare, Prof. Muhammad Ali Pate was in attendance at the meeting.

The 38th edition of the Stop TB Partnership Board Meeting was held in Abuja in 2024. (NAN)

23-year old woman arrested over abduction, robbery of ?24m, SUV in Anambra

A 23-year-old woman has been arrested over alleged involvement in abduction and robbery of a businessman of ?24 million and his Toyota Highlander SUV in Nkwelle-Ezunaka in Umuoji in Idemili North local government area of Anambra state.

Police Spokesperson, Tochukwu Ikenga who disclosed this on Wednesday, said Okonkwo Onyinye, was arrested by Police operatives in collaboration with members of Agunechemba Security outfit.

He said the victim was forced into the boot of his vehicle after his abduction and driven to a bush and dumped after being dispossessed of the ?24 million.

Ikenga however revealed that the stolen vehicle with registration number RBC 649 CN was recovered while the suspect was assisting assisting with credible information to arrest her accomplices.

He said: ‘Anambra State Police Command operatives attached to the 3-3 Police Station, in collaboration with Agunechemba Security, Nkwelle-Ezunaka Unit, in the early hours of October 27, 2025, arrested one Okonkwo Onyinye, aged 23 years, a female accomplice in a reported case of armed robbery and kidnap incident.

‘The team also recovered a snatched Toyota Highlander SUV of the victim in Ogidi.

‘Preliminary information revealed that the victim was double-crossed by five armed men operating in a Toyota Corolla car at Nkwelle GRA Gate.

‘The suspects forcefully placed the victim in the boot of his vehicle and drove off to a bush in Umuoji Town, where they dispossessed him of his phone and transferred the sum of ?24,000,000 from his account before abandoning him and escaping with the vehicle.

‘Following the report, the Joint Security Team, acting on technologically driven intelligence, traced the movement of the suspects to Nawfia and subsequently to Ogidi, where the armed hoodlums engaged the operatives in sporadic gunfire before fleeing the scene.

‘Meanwhile, the Toyota Highlander, white in colour with registration number RBC 649 CN, was recovered and the female accomplice, Okonkwo Onyinye, was later arrested at the scene.

‘She is currently assisting Police detectives with credible information that will aid in the arrest of other fleeing gang members.

‘Furthermore, the Police have intensified patrols within the State, ahead of the Anambra State Governorship Election scheduled for November 8, 2025. Further developments will be communicated accordingly.’

Geographical indications: The untapped goldmine in Nigeria’s intellectual property landscape

For centuries, civilizations have consistently associated certain products with their places of origin. For instance, wines from Bordeaux, silks from Suzhou, olive oil from Tuscany and numerous similar examples.

The ancient Greeks and Romans in their wisdom, knew that the quality of a product(s) was shaped by the land it came from, and today, that timeless truth is enshrined in modern Intellectual Property law through what we now call Geographical Indications (GIs).

According to the World Intellectual Property Organization (WIPO), a GI is a sign used on products that originate from a specific place and possess specific qualities, reputation, or characteristics essentially attributable to that origin. GIs protect the reputation of producers, preserve traditional knowledge, and create commercial value by linking authenticity with geography.

For Nigeria, a country of extraordinary natural resources, agricultural diversity, and cultural craftsmanship, the absence of a clear legal framework for GIs represents a vast, unmined economic opportunity.

The Global Legal Framework

Geographical Indications are protected under several international agreements, two of which Nigeria is a party. Key among them are:

The Paris Convention (1883 – Nigeria is signatory) which is the first to recognize indications of source as part of industrial property.

The Madrid Agreement (1891) and its Protocol (1989), extending protection against false or deceptive indications of origin.

The Lisbon Agreement (1958) and Geneva Act (2015), creating an international system for registering and protecting appellations of origin.

The TRIPS Agreement (1994 – Nigeria is signatory) administered by the World Trade Organization, which mandates GI protection and provides special safeguards for wines and spirits.

These instruments recognize that GIs are not merely marketing labels but legal rights tied to geography and reputation. They protect communities against misappropriation and ensure that the benefits of authenticity flow to the people and regions that created it.

Nigeria’s Legal Reality

Nigeria currently lacks a dedicated or sui generis Geographical Indications law. However, Section 43 of the Trademarks Act allows the registration of certification marks, which can indirectly serve GI-like functions by certifying the geographical origin or quality of goods.

This partial protection has enabled certain products, like Ofada rice, Ijebu garri, and Aso-Oke fabrics to gain regional distinction. Yet, without a specific GI regime, Nigeria cannot fully claim or enforce ownership over its indigenous brands internationally. Certification marks protect a product’s reputation but not the deep territorial and traditional link between place, people, and product, which is the very essence of GIs.

As WIPO’s 2019 Module on Geographical Indications notes, ‘the essential link between the product’s quality and its geographical environment is what distinguishes GIs from other forms of Intellectual Property protection.’ That link remains legally invisible in Nigeria today.

Forcados Crude: A Case for Industrial GIs

Consider Forcados crude oil, produced in the Burutu area of Delta State. This light, sweet crude with a specific gravity of approximately 31.5° API and sulfur content of 0.22%, is prized globally for its high yield of valuable distillates like gasoil. Its composition is uniquely tied to the geology of the Niger Delta.

For example, in 2025, Forcados crude oil became the major driver of Nigeria’s total crude output. Yet, despite its distinctive geographical characteristics, it enjoys no clear GI protection or framework. The danger in such development is that international traders can blend or rebrand similar crude oils under the same name, eroding both value and origin identity.

If registered and protected as a Geographical Indication, Forcados crude could become Nigeria’s first industrial GI, demonstrating that GI protection laws apply not only to agricultural or artisanal goods but also to extractive resources with specific origin-based qualities. This approach could redefine Nigeria’s IP economy and strengthen its export credibility.

Why Geographical Indications Matter

Across the world, GIs have become powerful tools for economic development and cultural preservation.

India’s Darjeeling tea and Basmati rice have achieved global dominance through GI protection.

Ethiopia’s Sidamo and Yirgacheffe coffees generate premium prices for local farmers after reclaiming ownership from foreign brands.

South Africa’s Rooibos tea now commands a thriving export market thanks to GI certification.

The premium value attached to Swiss wristwatches perfectly illustrates the advantage of Geographical Indication protection. Because the use of the ‘Swiss Made’ label is strictly regulated by law, only watches that meet specific standards of origin and quality can bear it, ensuring authenticity, maintaining consumer trust, and preserving the brand’s global reputation.

The lesson herein is clear: when a product’s reputation is tied to its origin and legally protected, value remains within the community. Producers gain bargaining power, consumers enjoy authenticity, and the state benefits from increased exports and tax revenue.

Nigeria, with its wealth of regional products such as Benue yam, Nsukka yellow pepper, Bida brass works, Kano leather, Aba shoes, Afikpo masks, and Forcados crude, has the raw material for a thriving GI ecosystem.

China’s Cultural Ambition and Africa’s Ownership Challenge

China’s recent announcement to establish its first national museum dedicated to African history and culture highlights a different but related challenge, which is cultural ownership. While this initiative may not breach GI law (since GIs protect goods, not institutions), it raises a vital question: who owns Africa’s identity and how is it represented globally?

If African artifacts, textiles, or symbols are curated and commercialized abroad without corresponding legal or economic returns to their countries of origin, it mirrors the same vulnerabilities seen in Nigeria’s unprotected GIs heritage without ownership and identity without income.

For Nigeria, the message is clear: just as our cultural heritage must be protected from misrepresentation, our geographical heritage, from oil to fabric to food and numerous others must be secured under the rule of law.

The Economic Roadmap Forward

To unlock the value of GIs, Nigeria should take the following steps:

1. Enact a Geographical Indications Act, a standalone law that defines, registers, and enforces GIs in line with WIPO and TRIPS standards.

2. Establish a GI Registry, preferably housed under the Trademarks, Patents, and Designs Registry to document and certify qualifying products.

3. Empower Producers’ Associations: Cooperatives should manage production standards, traceability, and quality control for GI-certified goods.

4. Launch Public Awareness Campaigns to educate farmers, artisans, and exporters on the financial benefits of GI protection.

5. Engage International Partners: Nigeria can collaborate with WIPO, the African Regional Intellectual Property Organization (ARIPO), and the African Union’s IP Office to secure reciprocal protection abroad.

These steps will not only elevate Nigeria’s reputation in international trade but also localize prosperity, ensuring that communities reap the rewards of their geographical uniqueness.

Conclusion: Law as a Catalyst for Prosperity

Geographical Indications are not mere technicalities of IP law; they are instruments of economic sovereignty. They transform culture into capital, identity into export power, and local heritage into global competitiveness.

Nigerian artisans, farmers, and innovators have long created products of global value. What remains missing is the legal machinery to capture that value. A dedicated GI framework could redefine Nigeria’s export economy, hence, ensuring that Forcados crude, Ofada rice, Aso-Oke and others command the recognition and premium they deserve.

‘Now, imagine if the phrase ‘Made in Nigeria’ were not just a slogan, but a legally recognized mark of origin, a protected Geographical Indication reserved solely for products certified by competent regulatory agencies. Such a framework would transform perception into policy, instilling confidence in international consumers while empowering local producers to reap the full economic value of their innovation, craftsmanship, and authenticity. It would be more than branding; it would be a national economic strategy.’

Consequently, to fully unlock the benefits of Geographical Indication (GI) certification, Nigeria’s regulatory bodies, especially the Standards Organization of Nigeria and related agencies must take a cue from Switzerland and urgently step up their efforts. They need to enforce strict quality control not only on imported products, but on those originating from Nigeria before they are exported; ensuring that consumers everywhere can trust in the authenticity and premium quality of goods and services that bear the Nigerian name.

In a world increasingly defined by intellectual property, protecting the geography of our genius and effective quality control regulations may well be the next frontier of Nigeria’s economic independence.

Historical relevance of Ekpe masquerade

The Ekpe masquerade is a significant cultural tradition in some parts of Nigeria, particularly among the Efik and Ibibio people of Akwa Ibom and Cross River states, and Western Cameroon.

‘*Ekpe*’ which literally means Lion, is a traditional secret society originated from the Ekoi tribe in Cross River State.

Ekpe masquerades are known for their vibrant performances, often depicting ancestral spirits or mythological figures. They play important roles in cultural ceremonies, festivals, and community events, often serving as a connection to the community’s history and traditions. The Ekpe society, which the masquerade is part of, also has historical significance in terms of governance and social organization in the region.

The masquerade tradition itself is the most popular in Calabar. The Efik (Calabar) caste structure of Ekpe begins with the basic masquerade – Idem Ikw? to Nyamkpe which is the most common of the highest level displayed only by senior mantle bearers. Members of this sacred cult are endowed as protectors of societal order along with the traditional ruler. We have a set of communication methods known as Nsibidi which includes two thousand year old writing system with some of the symbols commonly found inscribed on the Ukara (leadership) attire. Nsibidi also includes special gesture communications and ancestral vocalizations that can only be understood, interpreted and responded to by senior members of the cult.

The bearer of the masquerade is a living man who goes through an intense ritual and pouring of libation to ask permission, wisdom and guidance of the ancestors before he bears the responsibility of driving the masquerade.

Unlike ‘Ekpo’, the Ekpe is not a variety of masquerade cults but one traditional cult with the same core values known in different localities by slightly different names – mainly Ekpe and Mkpe. It is always the highest and most prestigious masquerade in the locality where it exists, just like the lion is known to be the king of its habitat. As many Ekpe rituals and ceremonies require utmost masculinity, celibacy and purity, women are traditionally prohibited from proximity to any aspect of the cult except for wives and daughters of high ranked members who are ceremonially initiated as distant observers rather than participants. However, women have their counterpart high-status matrachical societies like Abang, Ekombi or Moni-Nkim from which men are strictly forbidden. In its vastness, the Ekpe is a well-structured society with semi-caste characteristics, in that, there are categories and titles which one may qualify to be initiated into, while others are strictly reserved for persons of certain status and backgrounds. However, based on merit, one from a lower category may find favour being initiated to a higher level if he successfully completes the necessary rituals and tough tests that may last for weeks.

The Ekpe parades traditionally happen at the end of every year over a period of seven days (Ukabade Isua) in which Ekpe performs spiritually guided walks that includes the Iyiro/Nyiro (random spins) from a certain starting point in town to the palace of the traditional ruler. The ruler and a senior member of the cult would perform libations of white wine or other spirits to honour the founding fathers by calling out their names after the expression ‘Oje Oje Bari Bari’ (which means ‘order’ in old Ejagam language) followed by the subject – names of proximal clans and localities in which the cults dwell, suggesting unity.

The most noticeable element of the Ekpe cult art form is the masquerade itself which is designed originally red and black but also (though rarely in other colours) with a big round glituans worn at the upper body section to represent the mane of a lion and small versions around the ankles called ‘mkpat etim,’ and smaller versions around the wrists called ‘Itong Ubok Etim’. The masquerade holds a bunch of oboti leaves in the left hand and a long staff in the right.

What the two symbolize cannot fully be established beyond spiritual authority and leadership authority, consecutively.

However, in ancient times, it was popular that if the Ekpe strikes a person with the leaves, there was hope as that simply meant casting out the evil from the person. On the other hand, if the Ekpe struck the person with the staff, that would be the end. Although the Ekpe cult has different factions in different areas across the cross river region, they all communicate in the same Nsibidi gesture and symbols.

The Ekpe cult is a typical dance group and stands out as one of the most prestigious masquerades in West Africa, though it appears to be just an art form during the Ukabade Isua festival, it operated as a complete civilized society within a larger society, serving as law enforcement, judiciary and even spiritual consultation. As tradition has it, the senior members of the cult are also initiated, trained and coronated rulers of the land even till this day, though the influence of the cult slowly fades due to globalization priorities and lack of interest in young people to carry on this tradition, the Ekpe remains the custodian of the Efik cultural heritage.