Only when mutual trust is built between the people and artificial intelligence, will the artificial intelligence have a chance to work properly for humankind, was the main conclusion of a roundtable discussion that took place during the second day of the China-Cyprus-Europe Media Forum, on Wednesday, in Nicosia, ?? cooperation and regulation of media development with AI empowerment.
Fu Xiaoguang, Professor at the Communication University of China, said that just as European media explore AI fact-checking and multilingual communication, Chinese media are also using technologies to address the challenges of content production efficiency and cross-cultural communication effectiveness.
He added that China’s practice has proved that the key to AI in empowering media is to make technological progression and value transmission resonate in unison.
In a video message, EBU News Digital Transformation Manager, Luis Jimenez, presented NEO, an AI chat conversational service that lets audience interact with news, ‘a living, breathing hub of journalism that grows richer with every new member’, and YEP News, ‘a multilingual website empowering young people to see Europe through many lenses, in many different languages’.
He specified that NEO relies on European-hosted language models with very strict safeguards to protect data as concerns around tech sovereignty grow.
Kuaishou Technology Vice President, Liu Zhen, said that the AI technology needs to be consistent, steady, and controllable, while the government institutions need to provide the framework of supervision.
We also need to educate the general public, the internet industry, no matter if it is used by the media, by the financial sector, or by the industry sector, and to ensure that everybody understands this in a better way, he continued, adding that ‘only when we have built the mutual trust between the people and the AI, will the AI have a chance to expand, to work properly for humankind’.
Elli Kodjamani, Chairwoman of the Cyprus Media Ethics Committee and Ant1 News Director, said that as the volume of AI-generated journalistic content grows rapidly every day, journalists and media ethics committees find themselves in deep concern.
She added that despite the growing impact of AI agents in the media field, human journalists remain unreplaceable, as they navigate uncertainty using their intuition and experience, discovering unexpected stories through serendipitous encounters.
‘Fact-checking, human oversight essential, and of course the ethical approach where humans are irreplaceable. So we need to cooperate in order to find the right way to keep AI by our side and a tool, but not replacing journalists in media’, she stressed.
Zhou Jiying, Vice Director of the Global Times Online Strategic Development Center, said that China’s AI industry output exceeded 116.5 billion euros in 2024, while by May 2025, 1,509 large AI models have been publicly released, the most in the world, with Chinese media also keeping forging ahead in the AI sector.
She also said that last July China proposed the Global AI Governance Action Plan, calling on all parties to take concrete and effective actions in advancing global AI development.
Finally, George Pleios, Communication and Media Studies Professor at the National and Kapodistrian University of Athens, said that we are living the era of multi-pluralism, which means to share the global space again, but in a different way, compared to the last 30 years.
Every time we enter a new era, we need a new contract, he noted, ‘a new information order, which should include a more equitable global regulation of information flow, based on the principles of cultural democracy, not only between the states, but also between different parts of every single state and also different groups of the population’.