Ghanaian streamer Emmanuel Addo Boatey, popularly known as Kwekuaddo, has responded to criticism that his growing profile has been driven largely by collaborations with established public figures.
Kwekuaddo said his livestreaming career had developed through a combination of independent programming and collaborations with other personalities.
The streamer, who began streaming consistently in 2025, has worked with personalities including Geh Geh, Medikal, Agradaa and Ebo Noah.
The collaborations have attracted attention to his broadcasts. Kwekuaddo said his livestream with Geh Geh peaked at about 11,000 live viewers and later generated more than 300,000 views.
The figures were provided by the streamer and were not independently verified.
However, Kwekuaddo said the attention had also attracted criticism, particularly claims that he relied on collaborations rather than developing original content.
‘They say all I do is collaborate but [I am] not doing my own thing,’ he said.
The criticism comes amid growing competition in the livestreaming space, where collaborations can help creators reach new audiences but can also raise questions about whether viewers will remain when high-profile guests are no longer featured.
Kwekuaddo said one of the most important aspects of his work was a programme he described as his ‘Court stream’, where he discusses relationship issues and attempts to resolve disputes brought before the broadcast.
He identified the programme as the biggest moment of his streaming career so far.
According to him, the format was part of his effort to develop content beyond celebrity appearances and personality-driven broadcasts.
Despite this, collaborations have remained an important part of his public visibility.
A livestream with Geh Geh, for instance, attracted attention partly because viewers wanted to hear the personality address questions about marriage after he had reportedly advised others against rushing into it.
Kwekuaddo said some of his guests also attracted public interest because they rarely appeared in conventional interviews.
‘They were talked about because most of them barely appear in interviews,’ he said.
For livestreamers, collaborations and original programming often overlap, with high-profile guests capable of drawing immediate audiences while recurring programmes can help creators retain viewers.
Kwekuaddo said his experience had taught him that public attention often came with assumptions about how a creator achieved success.
He also said he had changed how he responded to criticism, adding that he had learned not to ‘over explain’ himself online.
For now, the streamer faces the challenge of converting the attention generated by major collaborations into a sustained audience for his own programmes.