The ancient city of Ile-Ife welcomed the world to the grand finale of the 2025 Olojo Festival on Saturday, September 27. Recognized as one of the most sacred celebrations in Yoruba land, this year’s edition was elevated by the presence of Seaman’s Schnapps – Nigeria’s leading original prayer drink – which proudly served as the official beverage for libations and prayers.
Earlier, His Imperial Majesty, Oonirisa Oba Adeyeye Enitan Ogunwusi (Ojaja II), received the Seaman’s Schnapps team ahead of his sacred seclusion and expressed gratitude for the brand’s consistent support of the festival and its role in promoting Yoruba heritage.
He stated, ‘Seaman’s Schnapps has stood with us year after year, demonstrating a dedication to this festival and the upliftment of our culture.
‘Such loyalty is worthy of honor and strengthens our resolve to preserve these traditions for generations to come. We deeply appreciate this commitment,’ he said.
The festival reached its spiritual peak as the Oonirisa emerged from seclusion in a symbolic procession. With chants echoing through the city, Seaman’s Schnapps was poured in prayers and blessings, reinforcing its place in Yoruba spirituality and tradition.
At the Seaman’s experience stands, elegantly branded hostesses welcomed guests while traditional chanters and ewi performers filled the air with rhythm and reverence. Visitors enjoyed Seaman’s Schnapps, creating a rich fusion of flavor, culture, and celebration.
Mr. Gbemileke Lawal, Marketing Manager of Nigeria Distilleries Limited, stated, ‘The Olojo Festival is a timeless celebration of Yoruba identity and heritage. Seaman’s Schnapps is proud to serve as the prayer drink at its center. Our role is to honor tradition and strengthen the link between the past and present.’
Mrs. Nnenna Uche-Onyenacho, Senior Brand Manager of Seaman’s Schnapps, added, ‘Seaman’s Schnapps is more than a drink – it is a cultural icon. Seeing people connect with our brand during this sacred festival reinforces our responsibility to protect heritage while creating meaningful experiences.’
The 2025 Olojo Festival brought together Yoruba monarchs, dignitaries, cultural enthusiasts, and visitors from around the world. Through every libation, chant, and raised glass, Seaman’s Schnapps reaffirmed its role as the drink of honor, prayer, and blessings – a true bridge between the ancestors and today’s generation.