Thai Beverage (ThaiBev), the Singapore-listed food and beverage company, plans to invest around 9 billion baht in fiscal 2026.
ThaiBev’s 2026 fiscal year runs from Oct 1, 2025 to Sept 30, 2026.
A total of 4 billion baht is for its non-alcoholic beverage business, 2 billion for its spirits business, 2 billion for its beer business, and 1 billion for its food business.
Thapana Sirivadhanabhakdi, group chief executive, said the global and regional economies are experiencing slower growth and trade policy uncertainty.
Changes in US policy have created a negative impact on trade in Asia-Pacific and Southeast Asia, he said.
Regarding politics, Mr Thapana said the Thai government’s growing stability is lifting confidence, driven by its economic team.
“There are positive signs from October as the new government emphasises improving the economy,” he said.
Despite the uncertain trade outlook, there is a clearer direction in multilateral trade negotiations, said Mr Thapana.
The company is continuing to strengthen its business foundations and implement its “Passion 2030” roadmap that comprises two strategic pillars: “Reach Competitively” and “Digital for Growth”.
The first pillar focuses on ensuring complete product delivery coverage across all channels, with seamless integration, high service quality, and cost competitiveness.
The second segment involves leveraging digital technology to enhance its growth potential by improving efficiency, effectiveness and insights, while increasing connectivity with its consumers and business partners to ensure responsiveness to their evolving needs.
Sopon Racharaksa, executive vice-president and chief of the spirits product group, said the company encountered headwinds from challenges in the business environment at home and abroad.
The company plans to allocate 2 billion baht for its spirits product group, with 1 billion in reserve for international investments, such as expanding production capacity in New Zealand and increasing warehouse capacity in the UK.
For the beer business, the company plans to invest 2 billion baht in fiscal 2026, most of which will be allocated to a new plant in Cambodia, said Michael Chye Hin Fah, chief of the beer product group.
Located in Kandal province, roughly 50 kilometres from Phnom Penh, the new plant has a production capacity of 50 million litres per year in the first phase.
The plant is under construction and is expected to open in the next few months, according to ThaiBev.
Kosit Suksingha, president and group chief operating officer for Thailand, said the company is set to invest 4 billion baht in the non-alcoholic beverage segment.
The majority of the budget will be allocated to its projects abroad, he said, including a dairy cattle farm and a dairy production facility in Malaysia, as well as a non-alcoholic beverage production site in Cambodia.
Mr Kosit said the project in Malaysia aligns with the company’s strategy to tap into the growing halal market, while the facility in Cambodia will enable the company to produce and distribute products more effectively.
Some 700-800 million baht of investment in Thailand will be directed towards upgrading existing production lines and reforming its beverage packaging, he said.
Non-alcoholic sales are projected to grow by double digits this year, said Mr Kosit. This segment contributes 5% of the company’s total sales.
Paisarn Aowsathaporn, first vice-president and chief of food business for Thailand, said the company plans to invest 1 billion baht in the food business in 2026.
The investment is focused on roughly 45 additional KFC outlets. ThaiBev also wants to refresh its Oishi Buffet and Oishi Ramen restaurants, following this year’s rebranding of Shabushi, aimed to attract both Gen Z and Gen X consumers, he said.
The company is promoting the restaurants under Food of Asia, its food business subsidiary, at One Bangkok to serve employees in the buildings, which is expected to tally 10,000 by the end of this year.
ThaiBev also launched the Sook Delivery application to provide vertical delivery options for office building residents.
Mr Paisarn said he expects the food business to grow by 9% per year from 2026-2030.