Move beyond price, deliver holistic value, experts charge brands

Marketing experts have urged brands to move beyond price but build trust and deliver holistic value in today’s changing marketing landscape, saturated with choices and increasingly discerning consumers.

The call was made at the third edition of the MediaConsortium Conference and Awards, held recently, in Lagos.

Head of Digital Media at Globacom, Femi Opadere, in his keynote address tagged:

‘Defining ‘Value’ in the Modern Marketplace: Beyond Price, Quality, Experience and Ethics’, challenged brands to shift their focus from cost to benefit.

He emphasised that today’s consumers are digitally active, with numerous options, and can therefore make decisions based on more than just price.

Using Globacom’s introduction of per-second billing as a prime example, he illustrated how delivering genuine value can revolutionise an industry.

Opadere recalled that that seemingly simple, but value-driven strategy led to the telecom company, getting over one million subscribers, within a few months of coming into that space

One of the panelists, Samuel Akinrimisi, warned that brands often fail when they operate on flawed assumptions about their customers.

Akinrimisi, who is the New Product Development Lead at Eko Supreme Resources, stressed the need to take cognisance of the consumer needs into product perspective, at the level of product development.

He argued that true value is ‘needed satisfaction’ and requires brands to understand the cultural relevance of their products and messaging.

Strategy/Creative Director at Hephzibah Experiential Ltd, Ayodeji Ajayi reiterated the power of building an emotional connection and trust to foster unwavering loyalty.

‘You cannot take away emotions,’ Ajayi noted, while attributing a consumer’s preference for a brand to a deep bind shared with such brand.

Speaking on the choice of the theme, Adetunji Faleye, Co-Convener of the MediaConsortium Conference and Awards, described the theme as reflecting a pressing question for today’s brands, businesses, and leaders.

‘We believe the answer lies in a holistic approach, one that integrates all these elements, and goes further to capture the intangible: trust, relevance, purpose, and sustainability; the benchmarks of success in the modern marketplace,’ he added.

Recapitalisation: Why Union Bank, Polaris, Keystone are in Focus

Nigeria’s ongoing bank recapitalisation exercise is reshaping the financial sector, with Union Bank, Polaris Bank, and Keystone Bank emerging as prime targets for potential acquisitions or mergers.

As the Central Bank of Nigeria (CBN) presses ahead with its March 2026 deadline for compliance with new minimum capital requirements, attention is turning to lenders yet to meet the benchmark.

Union Bank and Keystone Bank, in particular, are viewed by analysts as attractive prospects for stronger institutions seeking to expand market share and meet regulatory thresholds. Industry observers believe that mergers involving these banks could redefine the competitive structure of Nigeria’s banking industry, consolidating capital and improving operational efficiency.

The recapitalisation drive gained momentum following last week’s Monetary Policy Committee (MPC) meeting, where the CBN Governor confirmed that 14 banks have already met the new capital requirements. Market watchers are now monitoring banks still in transition-those raising fresh equity, negotiating mergers, or awaiting regulatory approval-to determine who will meet the March 31, 2026, deadline.

At the same time, the CBN’s resolution strategy for banks under its control has added another dimension to the unfolding consolidation wave.

In a major development, Unity Bank Plc shareholders recently approved a merger with Providus Bank Limited during a Court-Ordered General Meeting held on September 26, 2025. Under the approved scheme, Unity Bank shareholders will receive either N3.18 per share or 18 fully paid Providus Bank shares (N0.50 each) for every 17 Unity Bank shares held. The merger is expected to be finalised by December 2025, pending regulatory clearance.

The move marks one of the most structured mergers in recent years, setting a precedent for other mid-tier banks exploring consolidation as a pathway to meet recapitalisation targets.

Similarly, Union Bank of Nigeria has completed its merger with Titan Trust Bank Limited, following final approval by the CBN. While full transaction details remain undisclosed, analysts continue to scrutinise the implications of the deal, especially concerning legacy ownership and capital structure.

Market speculation also suggests that fresh merger talks involving Union Bank, Polaris Bank, and Keystone Bank could be in motion, as the CBN explores viable paths to strengthen their financial health. Analysts believe that forthcoming developments in these institutions could play a defining role in shaping the next phase of Nigeria’s banking consolidation.

Several banks have already taken decisive steps to raise capital ahead of the CBN’s deadline.

FirstHoldco Plc is finalising its additional capital raise through a private placement, following an off-market transaction involving 10.46 billion shares sold in July 2025.

Sterling Financial Holdings Company successfully concluded a public offer of 12.58 billion ordinary shares at ?0.50 each, raising ?88.07 billion to boost capital adequacy and fund strategic expansion.

United Bank for Africa (UBA) completed a Rights Issue of over 3.15 billion ordinary shares at ?50 per share, raising approximately ?157.84 billion, subject to regulatory approval by the SEC and CBN.

Wema Bank Plc closed a ?50 billion private placement-the final phase of its ?200 billion capital-raising plan-and awaits regulatory approvals.

FCMB Group Plc received shareholder approval to raise fresh equity via an Offer for Subscription, aligning with its recapitalisation strategy.

Jaiz Bank Plc also announced plans to increase its capital base to ?150 billion, signalling readiness to meet the CBN directive.

The recapitalisation exercise has spurred renewed interest in bank stocks, with investors weighing the impact of dilution on earnings per share (EPS) and future price-to-earnings (P/E) ratios. Analysts at Proshare’s Economic and Market Intelligence Unit (EMIU) forecast that EPS for several banks could decline by the end of 2025 due to expanded capital bases.

As a result, portfolio managers are expected to rebalance holdings based on forward-looking P/E estimates rather than trailing ratios. Currently, the average P/E ratio of Nigerian banks stands at 2.6 times-higher than the three-year industry average of 2.2 times.

Despite these shifts, profitability in the banking sector remains strong. Over the last three years, banks’ gross earnings have grown by 56%, with overall profitability rising by 66% annually, underscoring sector resilience amid regulatory reforms.

The Central Bank is expected to intensify oversight as the March 2026 deadline approaches, ensuring that all banks meet the capital thresholds. For institutions like Union Bank, Polaris Bank, and Keystone Bank, the coming months will be crucial in determining whether they pursue mergers, fresh equity injections, or strategic acquisitions.

Analysts believe the CBN’s ongoing intervention will lead to a leaner, stronger, and more competitive banking system-one capable of supporting Nigeria’s $1 trillion economy target by 2030.

As discussions continue, investors and the public are advised to rely on verified information rather than market speculation, as the next wave of consolidation promises to redefine Nigeria’s financial landscape in the months ahead.

Generals, Marabouts and Boko Haram

General Lucky Irabor wrote a book that attracted a gathering of Generals in Abuja last Friday. Irabor, in the book, describes the January 1966 coup as ‘a shield that became a sword;’ a solution that became a problem. He may be right. Bishop Matthew Kukah, who reviewed the book, described the January 1966 coup as the nation’s primary crime scene. I disagree. Nigeria’s real crime scene is located far before 1966. We still have not learnt any lesson.

General Irabor is the immediate past Chief of the Defence Staff. Born 5 October, 1965, he was a baby – three months, ten days old – when January 1966 happened to Nigeria. General Olusegun Obasanjo wrote the Foreword to the book and chaired the Abuja gathering. I have not seen what he wrote in the Foreword but I heard what he said at the book launch. He said Boko Haram was not about politics and not really about religion. So what is it about? He suggested that frustration and lack of ‘better life’ perverted the pervert. He then wondered why terror and terrorism have become Nigeria’s way of life.

There were other Generals there. One of them is the Sultan of Sokoto; he belonged in the Armoured Corps. Another is the Etsu Nupe. Both of them left the army as Brigadier-General. The Sultan said Generals don’t retire. And because they do not retire or get tired, we keep seeing them in our lives beyond the barracks. Irabor’s book launch turned out to be a confab of Generals in search of what eludes them on the battlefield – victory over the collective enemy.

They were there looking for a solution to Nigeria’s interminable terrorism. I watched them and reached for 16th century English statesman, scholar and saint, Sir Thomas More. In his ‘A Dialogue Concerning Heresies’, More wrote a line which became the idiom: ‘looking for a needle in a haystack.’ Our Generals need to interrogate that English clause locked in seven words of frustration. It speaks to their gathering. What they seek they won’t find except they really want to see it.

Irabor’s book carries the title: ‘Scars’ in bold, capital letters of blood. Beyond quotes from the review, I have not seen the book to get what his ‘SCARS’ really talks about. But ‘scars’ as book or as sabre cuts on the face cannot be anyone’s sweet story.

Bishop Kukah, the book reviewer, said Irabor’s story is about Nigeria’s scars of insecurity; the ugly, unhealed, unhealable wound gashed on our collective face by Boko Haram. President Goodluck Jonathan was there with the Generals; and he got the metaphor right. He said the abduction of Chibok Girls is an everlasting scar on the face of his presidency; he hinted that it was a monument to leadership failure. But is Jonathan the only one with that scar?

Nineteenth century Scottish novelist and essayist, Robert Louis Stevenson (R. L. Stevenson) wrote ‘Treasure Island’, an excellent novel of pirates and blood, hidden treasure chests, death and disappointments. It was published in 1883. If you read more of Stevenson beyond his popular fiction, you would likely come across where he wrote the truth that our ‘wealth took their value from our neighbour’s poverty.’ You would read how this someone who lived and died 131 years ago saw that despite the ‘free man’s’ pretence to kindness, ‘the slaves are still ill-fed, ill-clad, ill-taught, ill-housed, insolently entreated, and driven to their mines and workshops by the lash of famine.’ The passage reads like it is about 2025 Nigeria and its unfed, unclaimed, unclad, untaught children.

I watched the cream of Nigerian Generals, serving and retired, on Friday at that book launch of one of them. I watched them pontificating, one by one, on TV about Nigeria and its scars and I remembered Major-General Sir Thomas Vandeleur in R. L. Stevenson’s ‘The Rajah’s Diamond’, a story in his ‘New Arabian Nights’ published in 1881. Thomas Vandeleur is a General in blind, desperate but fruitless search for his family’s lost jewel. Nigeria’s Generals, like Vandeleur, old adventurers in uniform who once held the diamond of power, have ruled and been ruined by it. The nation’s story, like Vandeleur’s, is one of obsession with that fatal jewel called authority, which brings suffering to all who covet it.

Our Generals are helpless. That is what I saw at that event on Friday. Power has cast Nigeria’s fortunes into the river of defeat; it has left generations searching the muddy depths for the nation’s lost promise. Dethroned by coups and transitions, Nigeria’s power elite always come back as ‘handsome tobacconists’ of democracy, reinvented messiahs and born-again democrats. They trade in influence and illusion; their scars, like Stevenson’s Vandeleur’s, are the marks of past violence disguised as experience, and their continued grip on Nigeria’s destiny shows that, though the diamond of nationhood is lost, its curse endures.

When I get General Irabor’s book to read, I will search for words that define wounds inflicted by bad and absent leadership, by aborted dreams and betrayed hopes. I will look for phrases, for sentences and paragraphs on heists that cut deeper into the nation’s face. I will love to read through its jagged pages of dreams deferred.

I scanned the Generals’ faces and read their lips. The gashes of insecurity, from Boko Haram’s bombs in Borno to herders’ bullets in Kwara, are the handiwork of decades of neglect and decay. The scar of insecurity has become our national birthmark, neither healed nor hidden; its permanence mocks every promise of reform. Obasanjo said at the book event that ‘Boko Haram is now virtually becoming part of our life. Should we accept that? If we should not accept it, what should we do? How much do we know? Even from the other side, and from this side, have we been active enough? Have we been proactive enough?’ If a General and former president asked us those questions, to whom should we then turn for answers? Like Vandeleur’s scar, Nigeria’s wounds carry an ambiguity; they are signs of survival, yet also of complicity, for we are all, in one way or another, marked by a bad story we refuse to rewrite. General Irabor has done very well by writing a book that has provoked a discourse. We wait for others.

The Generals who spoke were very eloquent on the scars of Boko Haram. Did I not hear excuses for what the terrorists do and why they do them? One of the Generals even said ‘they (Boko Haram) never said book is haram.’ Valuable minutes were spent doing definition of terms. Is that also a solution to the problem? They said so much but I didn’t hear a word from the Generals on the millions of out-of-school children who feed the machinery of terrorism and banditry. Today, Nigeria has an estimated 20 million out-of-school children, the highest number in the world. Read United Nations’ records: More than 60 percent of these children are in the northern states; they are the almajiri; the system is there till tomorrow; entrenched.

Was it not General Obasanjo who wrote in one of his books that ‘our fingers will not be dry of blood’ as long as lice abound in our clothes? I agree with him.

Because we are a dirty, contaminated nation, lice keep laying their nits in the seams of our garments. The line of Boko Haram lice is lengthened daily by mass child illiteracy and adult disillusionment. Our Generals would not acknowledge that the poverty of our streets is both symptom and scar: proof of the violence of neglect and the betrayal of the future. They, and we, still do not see that in every Almajiri begging for miserable morsels of leftovers, the nation’s unhealed wounds find new violence and new weapons.

Then, there is Bishop Kukah’s jarring charge that marabouts have become a substitute for government and governing. He hinted that we’ve outsourced the leadership of the nation to some ‘blind clerics’ somewhere. That statement should strike a chord with all who heard him. But because it is true, all who heard it pretended it was not said.

The Bishop was on solid ground when he uttered what he said. The proofs are everywhere: In August 2015, the Adamawa State government announced that it had earmarked N200 million to engage prayer warriors against Boko Haram. In March 2016, a certain Aminu Baba-Kusa, once a powerful executive director of the NNPC, appeared before the High Court in Abuja with a witness statement and disclosed in it that a total of ?2.2 billion was expended, not for arms or intelligence, but for prayers, solemnly commissioned to hasten the fall of Boko Haram. The money went out in two waves: ?1.45 billion first, then another ?750 million. It was a contract sanctified by faith and sealed by silence.

Nothing that has happened in the last ten years suggests a change of strategy. Marabouts still cash out from a mugu nation and a leadership that worships in unworthy shrines. Kukah stepped on toes; he said the manipulation of religion for politics, using religion to enforce power, has become destructive to religion in northern Nigeria. It took remarkable episcopal courage for Kukah to say publicly that northern politicians use Islam for political cash-out. I watched the Sultan, calm and angry at Bishop Kukah for daring to stray away from the book he was asked to review into a realm angels fear to tread. As the Sultan spoke, the TV man’s camera panned to a defiant Kukah fiddling with a piece of pamphlet.

Speaker after speaker spoke on what they thought caused insecurity in northern Nigeria. I waited in vain to hear the Generals acknowledge that northern children, denied books and purpose, are the soldiers of chaos in Zamfara, Sokoto, Niger and, now in Kwara. In vain I listened to hear the truth from our Generals that today’s violent elements, products of a past of negligence, are proof that unattended scars can erupt again in new forms of pain.

Our Generals are searching for what is not lost. The spring head of terror and terrorism in northern Nigeria is the wrong religious philosophy which atrophies millions of children. Every child anywhere, including in northern Nigeria, wants and deserves what General Obasanjo called ‘better life.’ A child who has opportunities for self-discovery and development won’t be readily available for employment by merchants of terror. Terrorism will dry out the moment its recruitment market winds up. Educating the street children of the North, and equipping them with the right skills will sound the death knell of Boko Haram and banditry, its brethren. But this is where even the Generals feared to tread last Friday. They were afraid of the clerics in whose hands lie the yam and the knife of power and privileges.

The people who spoke at that event were not up to ten. Several scores of other big men and women were there, silent and quiet, sometimes clapping. They either did not have the chance to be called to speak or they did not want to speak and be quoted into trouble. But, really, what is trouble? Trouble can sneak into the hole of silence. Jeff T. Johnson writes in his ‘Trouble Songs’ that ‘Trouble may appear in a title and disappear in a song,’ and ”Trouble’ may sneak up in a song without warning.’

Trouble is Nigeria, the sick, denying its illness. Real trouble is homicidal or suicidal silence; it is treating eczema when leprosy is the ailment.

So, at the risk of courting abuse and insults and threats, I join Bishop Kukah in urging Nigeria to stop keeping quiet in the face of evil. Enough of saying that you do not want to ruffle feathers or open old wounds. Wounds that refuse to heal should be opened and given the right medicine. That is what heals.

A broken nation, sworn to silence, or to denial of truth, hurtles down a roller coaster of failure. Silence scars with ugly gashes. Screaming within, yet saying nothing out is sickness. The Yoruba say silence is the foundation of misfortune. Speaking out does not mean you will die young, broke and broken. Not speaking out when you have a voice is no guarantee for safety and comfort. Bishop Kukah’s Hausa proverb is the ultimate counsel here: ‘Not going to the toilet does not mean you won’t be hungry.’

Lagos to host 2025 WAICA Education Conference on Climate Change and Insurance

Nigeria’s insurance industry is preparing to host about 250 local and international delegates at the 2025 West Africa Insurance Companies Association (WAICA) Education Conference, scheduled to hold from October 12th to 15th, 2025, in Lagos.

Organised by the Nigerian Insurers Association (NIA), this year’s conference will focus on the theme, ‘The West African Insurer in the Face of Climate Change.’

The event is expected to bring together insurance practitioners, regulators, policymakers, and thought leaders from across the sub-region, including Nigeria, Ghana, Sierra Leone, Liberia, and The Gambia.

The conference aims to serve as a strategic platform for knowledge exchange and collaboration on the challenges climate change poses to insurance practice in Africa.

Stakeholders will deliberate on how extreme weather events, flooding, drought, and agricultural disruptions, challenges to which Africa is uniquely vulnerable, are driving up claims and risk exposures, and how insurers can respond with innovative products, risk management solutions, and resilience strategies.

Highlighting the importance of the gathering, the Minister of State, Ministry of Finance, Dr. Doris Uzoka-Anite, will deliver the keynote address at the opening ceremony while the Commissioner for Insurance, Mr. Olusegun Omosehin, will serve as Chief Host of the event.

The Local Organising Committee has assembled a distinguished lineup of speakers, including Dr. Abiba Zakaria, Acting Commissioner of Insurance, Ghana; Mr. Wole Oshin, Group Managing Director, Custodian Investment Plc; Mr. Bockarie Kaloko, Deputy Minister of Finance, Sierra Leone; and Ms. Tola Adegbayi, Managing Director/CEO, Mutual Specialist.

Panel sessions will be chaired by respected industry veterans, including former Commissioners for Insurance, Mr. Sunday Thomas and Alhaji Mohammed Kari, as well as Ms. Olamipo Adeola, Head of Corporate Communication and Branding at Scib Nigeria and Co. Ltd.

Conference highlights include a Cocktail Welcome Reception at the Insurers House, Victoria Island, a Monday evening soirée sponsored by Africa Reinsurance Corporation at Eko Hotel and Suites; and a closing dinner, sponsored by WAICA Reinsurance Corporation.

Delegates will also have the opportunity to tour select cultural and tourist sites in Lagos before departure.

The choice of Lagos, Nigeria’s commercial hub and one of Africa’s leading megacities, underscores the city’s strategic importance as a financial centre and a melting pot of culture, commerce, and hospitality.

Organisers have assured participants of seamless logistics, including transportation and security arrangements.

With its focus on climate resilience and sustainable insurance practices, the 2025 WAICA Education Conference is set to be a landmark event, reinforcing regional cooperation while showcasing Lagos as a dynamic hub for continental dialogue and collaboration.

Urgent action needed to address ethnic tensions in Warri Federal Constituency

A call to action has been made by Comrade George Tamaragbabrapa Mulade-Sheriff, an undergraduate student and advocate for peace, to address the escalating tensions among the Urhobo, Itsekiri, and Ijaw communities in the Warri Federal Constituency of Delta State.

The tensions, which have been fueled by recent incidents, pose a significant threat to the region’s stability and peace.

The Warri Federal Constituency has a history of ethnic tensions, dating back to the colonial era and post-independence, when arbitrary political decisions redefined traditional boundaries and interests.

The Warri crisis of the mid-1990s, which saw clashes between the Itsekiri and Ijaw communities over land and resource control, is a notable example.

Despite efforts at peace-building, these tensions have persisted, often triggered by local elections, resource allocation, and political power struggles.

The current tensions are attributed to factors such as: Political Power Struggles – contentious distribution of political power, with each ethnic group feeling marginalised and accusing the others of electoral fraud and imbalanced representation; resource Control and Ownership – disputes over oil and natural gas resources, with each community claiming rights over revenue and land; and cultural and Identity Disputes-deep-seated cultural and historical grievances, often manipulated by politicians for electoral advantage.

If these tensions continue to escalate, the consequences could be dire, including humanitarian crises, economic disruption, and security challenges. The social fabric of Warri and its neighboring areas could unravel, leading to loss of life, displacement, and destruction of property.

I call for swift and comprehensive action from both the state and federal governments, as well as community leaders, to de-escalate the situation and establish long-term peace.

This can be achieved through:

Inclusive Dialogue Platform: Initiating a multi-stakeholder dialogue to air grievances and find common ground.

Power Sharing Agreement: Ensuring fair representation of all ethnic groups in political offices and resource distribution.

Security Measures: Deploying security forces while prioritizing community trust and confidence-building measures.

Public Awareness and Education: Promoting unity, tolerance, and understanding among ethnic groups through public sensitization campaigns.

According to the undergraduate, the stability of Warri is crucial not only for Delta State but for Nigeria as a whole, saying that it is imperative that all stakeholders act swiftly and in concert to prevent further violence and restore peace and stability to the region.

Stanbic IBTC appoints Nwokocha, Group Chief Executive

The Board of Stanbic IBTC Holdings PLC has announced the appointment of Mr. Chukwuma Nwokocha as the substantive Group Chief Executive, with effect from 02 October 2025, following the receipt of all required regulatory approvals.

Mr. Nwokocha’s appointment follows the completion of Dr Adekunle Adedeji’s tenure as Acting Chief Executive, during which time the Board undertook a formal appointment process in accordance with regulatory requirements. Dr Adedeji will continue in his role as Executive Director/Chief Finance and Value Management Officer of the Company.

Commenting on the development, Mrs Sola David-Borha, the Chairman of the Company, expressed the Board’s delight at Mr Nwokocha’s appointment, highlighting his strong track record in board governance, financial oversight, strategic transformation as well as regulatory engagement.

The Chairman also extended the Board’s deep appreciation to Dr Adedeji for his exemplary leadership and dedication; and for steering the affairs of the Company and Group during the transition period: ‘It is worthy of mention that under Dr Adedeji’s leadership, the Group recorded its best financial performance since inception. The Group also successfully completed its Rights Issue Programme which ensured that its banking subsidiary met the Central Bank of Nigeria’s recapitalization requirements ahead of the 31 March 2026 deadline.

Prudential Zenith Life posts strong 2024 results, exceeds regulatory capital requirement

Prudential Zenith Life Insurance Limited has announced its audited 2024 financial results, approved by the National Insurance Commission (NAICOM), showing exceptional growth and a capital buffer that surpasses the new regulatory requirement by ?19.3 billion.

The company reported a 21% rise in profit after tax to ?7.4 billion, up from ?6.1 billion in 2023, while total assets expanded by 29.5% to ?82.0 billion, driven largely by a 29.6% increase in financial assets.

Shareholders’ equity climbed 32.2% to ?30.5 billion, supported by a 51.8% jump in retained earnings to ?19.5 billion.

With its solvency margin strengthening by 28.3% to ?29.3 billion, Prudential Zenith Life has achieved a surplus of ?19.3 billion above the ?10 billion minimum capital requirement effective July 31, 2025.

Insurance contract liabilities also grew by 29.7%, accounting for 95.4% of total liabilities, reflecting the company’s expanding underwriting strength and customer base.

Commenting on the performance, Ms. Funmi Omo, Chief Executive Officer of Prudential Zenith Life, said, ‘Our 2024 results are a testament to our financial resilience and commitment to excellence. Delivering a 21% profit increase while maintaining a capital surplus nearly double the regulatory requirement underscores our discipline, foresight, and strategic focus. The ?19.3 billion buffer empowers us to innovate, expand, and deliver greater value to our customers and shareholders as we enter our next phase of growth.’

Prudential Zenith Life’s strong performance reinforces its mission to secure the financial future of its customers through innovative insurance products.

Its capital strength provides strategic flexibility to broaden offerings, invest in technology, and sustain long-term value creation.

The company, now a wholly-owned subsidiary of Prudential plc following a full acquisition in September 2024, ranks among the most capitalised insurers in Nigeria.

It offers a wide range of individual solutions, including savings and investment-linked products, endowment, and protection plans as well as corporate products such as Group Life, Key-Man Assurance, Credit Life, School Fees Protection, and Mortgage Protection.

Prudential plc, its parent company, is a global leader in life and health insurance and asset management, with dual primary listings on the Hong Kong Stock Exchange and London Stock Exchange, and secondary listings in Singapore and New York.

With its solid 2024 performance, Prudential Zenith Life is positioned for continued growth, strengthened competitiveness, and deeper contributions to Nigeria’s insurance sector.

The SERAS Africa Sustainability Awards 2025 records 325 entries

The SERAS Africa CSR and Sustainability Awards, the continent’s longest-running and most prestigious sustainability recognition platform, has officially closed entries for its 19th edition, attracting a record 325 applications from organizations across Africa.

This milestone underscores the growing relevance of sustainability as a driver of innovation, responsible business, and inclusive growth across the continent. Since its inception in 2007, The SERAS has consistently set the benchmark for corporate social responsibility and sustainability excellence in Africa, and the 2025 cycle promises to be the most competitive yet.

Themed ‘Sustainability 2.0: Innovating for Impact and Inclusive Growth’, this year’s edition will spotlight organizations and leaders who are pushing the boundaries of creativity, technology, and strategy to deliver measurable impact in their communities and industries.

The Awards Ceremony will hold on Saturday, November 29, 2025, at the Grand Ballroom, Oriental Hotel, Victoria Island, Lagos, Nigeria.

The night will bring together Africa’s leading businesses, policy influencers, thought leaders, and changemakers to celebrate excellence and inspire the next wave of responsible business leadership.

Ahead of the ceremony, field verification exercises are set to commence on 8th -30th of October in East, West, and Southern Africa, where independent assessors will visit project sites and engage stakeholders to validate claims made in the entries.

This rigorous process ensures the credibility and integrity that has made The SERAS the gold standard of sustainability awards in Africa.

‘This year’s record-breaking entry level is a testament to how far the sustainability movement has come in Africa. It shows that businesses, governments, and non-profits are no longer seeing sustainability as a side initiative, but as a central pillar of growth, competitiveness, and legacy,’ said Ken Egbas, Founder, The SERAS CSR Awards Africa.

The 19th edition also marks the countdown to the SERAS’ 20th anniversary in 2026, when the Hall of Fame will be unveiled to recognize: Africa’s 100 Most Sustainable Organizations, Africa’s 50 Top Sustainability Professionals, Africa’s Top 100 Not-for-Profits (SDG 100), and Africa’s 50 Sustainability Changemakers (Institutional Leaders and CEOs).

Tinubu, PDP chieftain hail Okpebholo’s road infrastructure revolution

President Bola Tinubu has lauded the infrastructural strides of Edo State governor, Senator Monday Okpebholo, particularly the ongoing construction of the state’s first-ever flyover bridge, describing it as a landmark intervention in easing urban traffic and modernising Edo’s transport system.

The president extolled the governor’s foresight in embarking on the one-kilometre flyover project at Ikpoba Hill in Ikpoba Okha Local Government Area, noting that its completion would transform vehicular movement and strengthen the urban fabric of Benin, the state capital.

Tinubu praised Okpebholo’s early performance in office, affirming that the governor had set a new standard of governance in the state.

The president, represented by the Minister of Works, Dave Umahi, stressed that the governor’s bold approach to road and bridge construction in the state underscores the All Progressives Congress’ (APC) progressive agenda.

‘This is a 24-span structure, each span measuring 20 meters, amounting to a one-kilometre bridge. The quality and pace of work are impressive. Edo State is witnessing a first, and I believe more such projects should follow in Benin to address the heavy traffic,’ Umahi conveyed on behalf of the president.

The minister contrasted the efficiency of state-driven projects with some federal contracts, lamenting that contractors often display greater discipline when working under governors than when handling federal assignments.

He pledged to enforce stricter accountability standards at the federal level to ensure value for money and timely delivery.

‘I commend Okpebholo for insisting on concrete technology. Roads built with reinforced concrete last 50 to 100 years, saving scarce resources. Nigeria cannot continue to spend on recurring reconstruction. We must invest in durability,’ Umahi stressed.

Describing Okpebholo as ‘a man of courage, destiny, and vision,’ the president applauded the governor’s interventions on federal road corridors in the state. He noted that such leadership reflects not only political will, but also a commitment to the welfare of the people.

Okpebholo, visibly elated, expressed gratitude to President Tinubu for his support to Edo State, crediting the president’s encouragement as a key factor behind his administration’s early successes.

‘We are succeeding because of the president’s backing. His DNA of progressive leadership flows in us. I cannot sleep without thinking of what to do for my people. We will continue to embark on projects that directly improve the lives of Edo citizens,’ the governor said.

Okpebholo admitted that Edo’s infrastructure had suffered years of neglect, with many roads washed away and institutions weakened. He, however, pledged to rebuild with renewed zeal, assembling teams with the knowledge and dedication to restore Edo’s pride.

In a rare bipartisan endorsement, a Peoples Democratic Party (PDP) chieftain, Segun Sowunmi, also commended the governor’s performance, noting that transformative governance transcends party lines.

‘When Edo people are happy, Nigerians are happy. Development must proceed state-by-state to truly reform the country,’ Sowunmi said.

AIICO named ‘Outstanding Insurance Company of the Year’

AIICO Insurance Plc has once again reaffirmed its leadership in Nigeria’s insurance industry, clinching the coveted title of Outstanding Insurance Company of the Year at the 2025 Marketing Edge Brands and Advertising Excellence Awards held in Lagos.

The honour marks the third consecutive year of recognition for the insurer at the prestigious event, underscoring its consistency, innovation, and enduring impact on the Nigerian financial services landscape.

In 2023, AIICO was named Insurance Company of the Decade, followed by another top industry honour in 2024, before being crowned this year’s Outstanding Insurance Company of the Year.

According to the award organisers, AIICO’s selection was based on its outstanding performance, innovative solutions, and long-standing contributions to the sector.

Speaking on the recognition, Mr. Segun Olalandu, Head of Marketing and Communications at AIICO Insurance Plc, said:

‘We sincerely thank the organizers of the Marketing Edge Awards for consistently recognising and honouring the AIICO brand over the years.

This recognition affirms our strength and relevance in the marketplace. At AIICO, we remain intentional about delighting our customers, meeting their needs, and surpassing their expectations with innovative solutions and superior service.’

With over 60 years of service, AIICO Insurance has built a strong reputation as a trusted composite insurer, providing life and general insurance, health insurance, and investment management services.

Founded in 1963, the company continues to create and protect wealth for individuals, families, and corporate organisations, making it one of the most enduring and customer-focused brands in Nigeria’s insurance sector.

This latest recognition further cements AIICO’s reputation as a market leader and a brand of choice, setting the benchmark for service excellence and innovation in the Nigerian insurance industry.