Music is medicine for the soul, especially during times of crisis. That’s the goal of the organizers of the ‘Halad Musika Alang sa Norte’ benefit concert taking place tomorrow, October 12, at Fuente Osmeña Circle from 10 a.m. to 10 p.m.
‘Music is a universal language. When there was an issue of hunger, there was the Live 8 concert,’ said Percival ‘Valrock’ Dinopol at a press conference, October 8 at Golden Prince Hotel. ‘Although we don’t have The Rolling Stones or Led Zeppelin, we do have our local acts who can provide music that can soothe the soul.’
Attendees can expect not only to move to the groove but also to laugh, as comedians are part of the lineup.
‘Comedy has that same effect as music. You like the music, and then laugh. It helps remove the stress from the earthquake,’ he added.
Among those in the lineup are Jehramae Trangia, Jenna and Sofia, Roland ‘Bunot’ Abante, Chaliz, Coach Jaylord, and Christopher Castaños III, who were present at the presscon.
Also performing are Marielle Montellano, JM Dela Cerna, Akiko Solon, Amazing Peanut, Crazy Duo Jr., Klarylle Dumancas, Rootsession, Phanzchord, Inverted, Fullback, Blackzillah, Fiyah, GCode, Freshe Gabod Arda, Rqtek, Tagakay Rappers, Disco Jammers, Megamyx Babes, Neci Diaz, Crimson, Mark Magic and Company, 3rd Street, Homer Limatog, Bolabog Boys, Joe Talledo and the Band, Tropang Bonzlag, Sieth and Iyanna, 3Log, Gwenyth Reynes, Luchador, Zachary Silad Talents, and DJ Voltaire Zambo.
While Montellano and Dela Cerna are currently booked, including a stint in the current season of ABS-CBN’s ‘Your Face Sounds Familiar,’ the organizers said the JMielle duo is more than willing to help – especially since Montellano is from Tabogon, one of the towns badly hit by the 6.9-magnitude earthquake last September 30.
‘It was Marielle’s mom who helped us contact her,’ said MC Rey, one of the hosts of Sunday’s event. ‘Marielle is busy in Manila, but she is willing to help us in the concert as a performer and bring in JM as her partner.’
Some of the acts were in Cebu when the quake happened, such as Viva artist Trangia, who was visiting for a short stay.
‘I was about to sleep with my family when the earthquake happened,’ she recalled. ‘I am grateful that I was here when it happened because I was able to know the situation of my family firsthand.’
Castaños, another Viva artist, was also at home with his family when the quake hit. ‘It was so traumatic because we were on the second floor and a lot of things were shaking and falling. I got my phone, the dogs, and the entire family evacuated. The first thing I did was check up on people and how they were. Thankfully, nothing bad happened.’
Abante, who competed on ‘America’s Got Talent’ in 2023, was in his hometown of Santander when the tremor occured. Although he was on the opposite end of the island from the northern part, which was the epicenter and suffered most of the damage, he still felt the quake from afar, as did his dogs, who kept barking.
Jaylord was working on the second floor of a building in IT Park on that fateful night. He recalled, ‘I thought it was the end of the world. The building was shaking so much that I had to say the ‘Our Father’ prayer five times.’
Following the quake, some of the acts joined donation drives. They see performing at the benefit concert as a way to use their talents for the greater good.
‘My friends and I organized a donation drive last weekend. When we saw what happened in the mountain areas in the North, we saw how the children and families were badly in need of water and food, as well as the congested traffic where we were stuck for 14 hours,’ Jaylord recalled. ‘Seeing their situation firsthand motivated me to help more. If my talent can help people, I am happy to oblige.’
Trangia added: ‘Seeing the people’s situation in North Cebu fueled my drive to help others. It would be fulfilling as a performer to use my talents. It feels amazing to perform with a purpose.’
Organized by Brownian Records and Production, and Adliner Valrock Advertising in partnership with the Cebu City Government and the Philippine Red Cross Cebu Chapter, ‘Halad Musika’ is a free benefit concert where attendees are encouraged to donate cash or relief goods. It’s a free-for-all event, though organizers said they encourage guardians to accompany minor concertgoers.
To ensure transparency, attendees will be issued a receipt for their donation by the Red Cross. Additionally, the organizers are required to submit a report of all donated goods to the local government.
‘One of Mayor Nestor Archival’s conditions to help us is that we need to be transparent. We have to submit a report of how much we received and what we received, and report back to his office,’ Valrock said.