The Ayala Group and Honda are ending their dealership alliance after three and a half decades.
Ayala’s mobility solutions group ACMobility and Honda Cars Philippines Inc. (HCPI) announced yesterday the transition of their dealer operations effective Jan. 1, 2026.
Ayala said that all dealerships currently operated by ACMobility, through Iconic Dealership Inc., would be turned over toward the end of the year to new dealer principals which will continue to support Honda’s growth and expansion.
Dealerships currently under the operation of ACMobility are Honda Cars Makati, Honda Cars Pasig, Honda Cars Shaw, Honda Cars Bacoor, Honda Cars Cebu, Honda Cars Mandaue, Honda Cars Iloilo, Honda Cars Negros and Honda Cars Cagayan de Oro.
ACMobility will continue to operate all the dealerships until Dec. 31, 2025.
Ayala and Honda’s partnership dates back to 1990 with the opening of Honda Cars Makati.
The network grew steadily nationwide over the years, with ACMobility becoming the largest Honda dealer group in the Philippines.
ACMobility-operated Honda dealerships have sold over 220,000 vehicles as of August 2025.
‘We are grateful, and indeed proud, to have been part of Honda’s journey in the Philippines for the past three and a half decades,’ ACMobility chief executive officer Jaime Alfonso Zobel de Ayala said.
‘This transition reflects our ongoing effort to optimize our portfolio and focus on new growth areas. Among these are our initiatives in advancing sustainable mobility and electrification, where we continue to build solutions that benefit communities, businesses and the environment,’ he said.
In line with its ambition to lead the transition toward sustainable and electrified mobility in the Philippines, ACMobility is refocusing its investments in new and high-growth businesses in automotive distribution and charging infrastructure.
ACMobility has also recently exited from the Volkswagen and Maxus distribution businesses as the company moves toward streamlining its portfolio.
Ayala assured Honda customers they would experience a seamless transition, with the new dealer principals equally committed to delivering outstanding customer experience.
The company said that full sales and after-sales services would remain available at all locations under new dealers with Honda’s dedicated teams ready to assist with sales, maintenance, repairs, warranty support and vehicle care.
To ensure a smooth transition, it said the dealerships would directly contact customers with active reservations to guarantee car delivery without disruption.
All scheduled service appointments and repairs will likewise proceed as planned, with updates to be announced by ACMobility and HCPI through official channels.
Upon turnover of the dealership operations, ACMobility’s portfolio will be composed of the BYD and Kia distribution businesses; dealership operations of Isuzu, BYD, and Kia; electric vehicle charging infrastructure business; and the Bosch Car Service business.