Top content creators, social media leaders and celebrity guests-with a combined reach of over one billion followers-are set to gather in Macao for CreatorWeek 2025, a five-day event happening from October 24 to 28.
Jointly organized by the Macao Government Tourism Office (MGTO) and international media production company Branded, the event aims to leverage their influence to showcase Macao as a premier travel destination for young audiences and inject new momentum into the local tourism economy.
Spotlighting Macao’s creative energy
Event highlights were unveiled during a launch held on Monday, October 13, at the Macau Tower Convention and Entertainment Centre.
In her speech, Maria Helena de Senna Fernandes, director of MGTO, said CreatorWeek Macao 2025 will unveil the city’s unique glamour and multicultural heritage to the world, injecting fresh creative momentum into Macao’s transformation into a world center of tourism and leisure.
Jasper Donat, CEO and co-founder of Branded, introduced the event’s concept and lineup of international creators. The launch also featured representatives from multi-channel networks who discussed using the event to bridge overseas creators with the Chinese market, while local creators shared their vision for connecting with the global industry.
Platform for learning, culture exchange
Organizers described CreatorWeek as an ecosystem for inspiration and collaboration, designed to create tangible opportunities for both creators and brands.
According to Donat, collaboration is essential for success in today’s global creator landscape, emphasizing the event’s focus on fostering cross-cultural partnerships.
He added that a key goal is to see international and local creators co-creating content across Macao while learning how to succeed in different regional markets.
The event also aims to inspire the next generation of talent. With content creation becoming one of the most aspirational careers, the event’s Creator Academy will provide a path for emerging creators to learn from established industry leaders.
For the Macao Government Tourism Office, hosting the event is a strategic move to innovate beyond its comfort zone and meet the demands of modern travelers who seek unique experiences.
MGTO dirrctor de Senna Fernandes, emphasized that the event offers a new way to promote Macao. She highlighted that the creator space is not limited by age, but is open to anyone “very young at heart” who wants to tell interesting stories to an international audience.
‘For the future, we definitely look forward to listening to more stories and getting ourselves more involved in their stories,’ she said.
Global lineup of creative talents
Pitched as one of Asia’s largest gatherings for content creators, the event is expected to bring together approximately 250 groups, including 180 content creators, 50 guest speakers and 20 performing acts from both international and Greater China markets.
Among the partcipating creators is Filipino-Canadian content creator Mikey Bustos, who will have his own meet-and-greet session on October 26.
The five-day festival will also feature six major themed activities designed to foster multicultural dialogue and offer immersive creative experiences across the city.
CreatorWeek Opening and Closing Party: Provides networking opportunities for creators, speakers and top international creative leaders.
CreatorWeek Conference: A two-day conference focusing on social media trends, platform developments and the future of the creator economy. Notable speakers include representatives from YouTube and Snapchat, and the manager for MrBeast, YouTube’s most-subscribed channel.
CreatorWeek Live: Two nights of musical performances from 20 international and local artists and bands against the city’s nightscape.
CreatorWeek Meet and Greet: Fans can connect with 40 top creators including freestyle dancer Merrick Hanna, video creator Austin Sprinz and Netflix actor Ian Boggs.
CreatorWeek Wellness Workshop: Four sessions on yoga, dance, fitness and meditation led by creators and key opinion leaders.
CreatorAcademy: Practical sessions for 100 to 200 mid-tier creators on quality content creation, audience growth and brand collaborations, leveraging Macao’s unique cultural backdrop.
Fostering local and international collaboration
The organizers recently selected 20 local ambassadors through a recruitment program. These ambassadors will partner with 20 visiting international creators for a VIP journey to experience Macao from a local perspective.
The collaboration aims to produce content that blends local insights with international appeal, showcasing the city’s culture and creative scene to a global audience.
The first edition of CreatorWeek was held in Singapore in 2024. This year’s event in Macao is sponsored by the city’s six integrated resort enterprises with support from 25 local, Greater China and international entities.