Paris-born fashion retailer Kids Around made its Philippine debut, gathering premium and luxury childrenswear from partner brands as well as its own fashion line into one store.
The maiden branch of the concept store opened in Makati’s Greenbelt 5 with items from Boss, Chloe, Givenchy, Kenzo, and Kids Around itself.
A majority of the selection offers clothings from children between four and 16 years old. Select brands have items for infants and toddlers up to three years old.
“More than bringing these brands under one roof, we wanted to create an experience that celebrates children’s individuality and gives kids the freedom to discover their own sense of style,” said Sabrina Miranda, group general manager of Adrenaline Group, in a statement.
Adrenaline Group is the operator of Kids Around in the Philippines. Miranda later explained to Philstar.com in an exclusive interview after the store’s opening that a common theme among the retailers over 85 boutiques in 29 countries is that each branch features luxury brands that are the most popular in a given country.
She added that Kids Around branch can only carry partner brands that its host mall also carries – with the exception of standalone stores like in Paris.
Miranda teased that more brands are coming in when the retailer opens its next two Philippines stores in Rustan’s branches at Makati and Shangri-La Plaza.
The Philippines’ first Kids Around store currently features the Children’s Spring/Summer 2026 collections of Boss, Chloe, Givenchy, Kenzo, and Kids Around. The selection will be added with pieces from the Autumn/Winter 2027 collections.