A new agreement has been signed between FIBA and long-standing broadcast partner Cignal, which will continue to provide basketball content on multiple platforms and channels in the Philippines.
The deal will play a role in continuing to help grow the game, reinforcing an already fruitful partnership that will now extend into a second decade, with Cignal having been a FIBA rights-holder since 2017.
An exciting multi-platform approach for this next broadcast period is expected to maximize the exposure of the sport by showcasing FIBA tournaments to both traditional television audiences and fans who prefer to consume basketball digitally.
Cignal has consistently delivered eye-catching ratings for FIBA events, particularly for games featuring Gilas Pilipinas.