Jefre’s latest collaboration standing tall in Taguig represents his passion for growth and creativity.
The Filipino-American artist unveiled ‘Curious Icons’ at The Palace in Taguig.
The metallic scupture is a gentleman in a suit with a head that bears the logo of the smoke-free alternative brand IQOS.
‘Tonight we celebrate power, pleasure, and endless journey of curiosity,’ Jefre told the crowd who attended its unveiling last September 26.
The artist shared the inspiration behind his latest creation.
‘It all started with the logo, which in my mind is the key to curiosity – the idea that there is a window in the key that represents opportunity and growth and creativity, inspiration,’ Jefre said in an interview.
Henry Yap, IQOS brand manager, shared that they chose Jefre as collaborator because both have the same passion for ‘pushing boundaries and building something iconic.’
Jefre is known for his gigantic metallic icons located in some of the known destinations in the capital region. These include ‘Time,’ the huge sculpture in front of SM Megamall visible to MRT passengers, and ‘The Victor,’ the 60-meter metal scupture located at Bridgetowne in Pasig City.