Listed fuel retailer Top Line Business Development Corp. is expanding its retail fuel business in Cebu after its subsidiary, Light Fuels Corp., entered into a strategic partnership with motorcycle ride-hailing platform Angkas to provide fuel discounts and other incentives to the platform’s partner riders.
The partnership gives Light Fuels access to about one-third of Cebu’s motorcycle taxi market, where Angkas operates under the 9,000-rider allocation set by the Motorcycle Taxi Technical Working Group among the country’s three accredited operators.
Top Line Chairman, President and Chief Executive Officer Eugene Erik Lim said the agreement could generate as much as 42,000 liters of fuel sales a day while strengthening the company’s presence among high-frequency road users.
‘Fuel is one of the largest operating costs for motorcycle taxi riders. By offering fuel savings and value-added services, we are supporting their daily operations while positioning Light Fuels as a preferred fuel provider,’ Lim said.
The partnership also reflects Top Line’s strategy to grow recurring fuel sales by targeting commercial and transport users as demand for mobility services continues to rise in Cebu.
Under the agreement, Angkas riders will be enrolled in the Light Rewards Suki Program, giving them a P2-per-liter discount on gasoline and a P1-per-liter discount on diesel. They will also receive a free automatic motorcycle wash every quarter and gain access to Light Fuels’ promotional raffle campaigns.
Angkas Head of Operations David Brian Medrana said the partnership helps reduce operating costs for riders while strengthening the company’s support for its driver-partners.
‘Fuel is one of the biggest recurring expenses for motorcycle taxi riders. This partnership gives our Cebu partner riders practical savings and additional benefits that directly support their work while allowing us to continue providing safe, reliable and affordable transport services,’ Medrana said.
Top Line expects the agreement to increase customer traffic across its retail stations by encouraging Angkas riders to become repeat customers under its loyalty program.
The company said the partnership is part of its broader strategy to build a stronger retail fuel network by serving transport operators, businesses and consumers as Cebu’s economy and mobility demand continue to expand.