Isuzu Philippines Corp. (IPC) maintained its leadership in the truck segment, accounting for over 40 percent of the country’s total truck sales from January to August.
In a statement yesterday, IPC said it remained the overall truck market leader, holding 42.7 percent of the market in the eight-month period with 3,200 truck units sold. This marked a 10 percent increase from the 2,912 units sold in the same period last year.
Light-duty trucks emerged as the top-performing segment for IPC, with 1,934 units sold, representing 42.9 percent of the market during the period.
IPC attributed the performance in the light-duty truck segment to its Isuzu N-Series trucks, which are being used for logistics and distribution businesses nationwide.
The automotive firm also posted strong performance in the medium-duty truck segment with 998 units sold, capturing 43 percent of the market as of end-August. This marked a four percent increase in sales compared to the same period last year.
IPC said the Isuzu F-Series remains a top choice for businesses that require dependable medium-duty solutions for long-distance transport and industrial use.
Meanwhile, IPC sold 278 units and accounted for 40.3 percent of the heavy-duty truck segment.
The performance was supported by the Isuzu S and E series trucks, which are used for government infrastructure projects and large-scale logistics operations.
Through its aftersales support, IPC is helping clients maintain their vehicles, while minimizing operational costs and downtime.
‘We at Isuzu Philippines are honored by the support of Filipino businesses and individuals, which reflects the trust we’ve built through our dedication to delivering the best customer experience – from sales to aftersales. The growth for each segment, from light-duty, medium-duty to heavy-duty trucks, demonstrates our mission to provide reliable mobility solutions tailored to the diverse needs of our customers,’ IPC president Mikio Tsukui said.
Given the latest performance, IPC is confident that it would end the year on a strong note.
‘Our continued mission to offer product excellence and customer service is our key to retaining our leadership as the country’s most trusted truck brand,’ Tsukui said.