Stanley 1913 partners with global superstar Jennie of chart-topping K-pop group Blackpink to launch the new Stanley 1913 x Jennie collection.
The limited-edition capsule features the Quencher Luxe Tumbler and All Day Slim Luxe Bottle in Midnight Ruby. It blends fashion, functionality and Jennie’s signature style across the brand’s most coveted hydration silhouettes.
The collection also follows successful launches with global artists such as Olivia Rodrigo and Tyla, among others.
Jennie brings her authenticity, bold style and creative energy to Stanley 1913’s renowned quality and performance. The collaboration celebrates self-expression, fashion and individuality-values championed by Stanley 1913 and Jennie and shared with fans around the world.
‘I love how the products turned out, and I think fans will notice the ‘Jennie’ touches that represent me,’ Jennie expressed. ‘I hope they feel the personality and energy we poured into every detail.’
The Stanley 1913 x Jennie Collection in Midnight Ruby
At the heart of the collection are two inaugural Luxe products from the brand, delivering a premium experience for those who want to elevate their hydration accessories.
The new 30oz Quencher Luxe Tumbler is a fitting debut for the artist’s bold, fashion-forward style.
Each tumbler features a silicone base plus translucent Tritan handle and etched logo for an elevated look. Collectible charms with Jennie’s personal touches-including a “Ninibara,” an exclusive capybara design created by Jennie; a bear; and a “JENNIE” name plate-adorn the Quencher Luxe.
Also featured is the 12oz All Day Slim Luxe Bottle-lightweight, portable and effortlessly chic. Silver floral accents, a heart-shaped graphic, etched logo and the artist’s signature are featured on both elevated, limited-edition products.
In the Philippines, the collection is now available exclusively at the Stanley Pop-Up Store in SM Mall of Asia until October 1 only, so hurry!
A dynamic creative campaign brings the collection to life with bold blacks, deep reds and metallic silvers reflecting Jennie’s powerful aesthetic. Imagery and video highlight her signature boots, sunglasses and hydration accessories, capturing the energy and personality of the collection.
Consumer activations in Seoul, Shanghai, Jakarta, Bangkok, Manila, Taipei and Los Angeles provide fans with a ‘backstage’ look into the artist’s world while celebrating her music, style and individuality.
‘Our brand lives at the intersection of culture, lifestyle and entertainment. We aim to surprise and delight customers around the world through authentic partnerships, and we found an ideal one in Jennie,’ said Matt Navarro, global president, PMI WW Brands, LLC.
‘Her global presence, musical prowess, and ability to energize her global fan base make her a cultural powerhouse, and we are excited to partner with her to bring a truly one-of-a-kind, special collection to our consumers.’