Man of the Universe 2024 1st runner up Amir Bergado explained why he created his own skincare brand Alta Skin Care System, knowing the industry is dominated by women.
“The truth is, my inspiration came from seeing how the industry has become saturated with products that promise beauty but deliver pain,” Amir told Philstar.com, noting side effects like peeling and redness.
The registered nurse lamented watching people harming their skin in the name of beauty, hence his decision to create a brand that educates, empowers, and be about self-care.
“That’s why I built Alta: to raise awareness, to encourage people to read labels, and to choose products that truly protect, heal, and bring out their best skin without compromise,” Amir added.
The pageant contender stressed it was the mission to view beauty as wellnsess rather than vanity that inspired him rather than the business, “Alta exists to remind people that the skin you’re in deserves care, not damage – and that’s the kind of legacy I want to leave in the beauty industry.”
Alta was formed in April 8, 2021, hence why Amir called it a “pandemic baby,” slowly becoming “a movement redefining what skincare should stand for.”
Asked how his Man of the Universe journey – where he was won Best National Costume – helped in continuing Alta, Amir said it was proof confidence is the greatest crown one can wear, adding “confidence begins with how you take care of yourself, inside and out.”
“Skincare isn’t vanity – it’s self-respect,” Amir reiterated to end. “When you know your skin is healthy and glowing, you walk taller, you speak louder, and you shine brighter.”