Ayala to retire its Honda dealership biz by end-2025

The Ayala group’s mobility solutions unit will soon let go of its Honda dealership business after more than three decades. The group cited the need to focus on key growth areas, including electric vehicles.

Ayala Corp. on Thursday disclosed that ACMobility, through Iconic Dealership Inc., would turn over its Honda dealership operations to ‘new dealer principals’ by Jan. 1. ACMobility will continue operating Honda Cars Makati, Pasig, Shaw, Bacoor, Cebu, Mandaue, Iloilo, Negros and Cagayan de Oro until Dec. 31.

‘This transition reflects our ongoing effort to optimize our portfolio and focus on new growth areas,’ ACMobility CEO Jaime Alfonso Zobel de Ayala said in a statement. Since 1990, ACMobility has sold over 220,000 Honda vehicles through its dealerships, the company said.

The announcement comes two weeks after ACMobility said it had agreed with Volkswagen AG to stop the distribution of the German band in the Philippines.

Aside from Volkswagen and Honda, ACMobility’s portfolio also includes BYD, Isuzu and Kia.

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