Jhoanna Robles of P-pop girl group BINI turned her personal wardrobe into a fundraising effort as she held a closet sale for charity over the weekend.
Robles spearheaded the charity event on Oct. 3 in Mandaluyong City, where she met fans who registered for the sale. The attendees took to social media to give a glimpse of the closet sale.
The singer sold pieces from her personal collection, including brand-new clothes and pre-loved pieces. Each purchase also came with a photocard featuring the girl group member wearing the item.
The sale was part of The Cinder Project, a charitable initiative launched by the BINI leader under Burn Theory, her new passion project.
During the event, attendees were given drinks from the singer’s coffee shop business and samples of candle wax from Burn Theory ahead of its official launch.
Robles earlier said that 100% of the proceeds from the wardrobe sale would go to charity, particularly initiatives supporting local farmers.
A local perfume brand also partnered with the initiative, with 5% of its sales going to The Cinder Project. Local artists also showcased and sold their works at the event, with 15% of proceeds from sold artworks going to the project.
Monetary donations in any amount were also accepted from those who wanted to support the cause without purchasing anything.
The BINI member also received clothing donations from friends and colleagues. Among those who contributed were fellow BINI member Sheena Catacutan, the group’s stylist Ica Villanueva, and content creator couple Kath and Gene, among others.
Robles first floated the idea of selling some of the clothes she had received from fans in September, asking BINI fans, known as Blooms, for their support.
‘Would you guys be okay if I sell some of the clothes you’ve given me over the years, and 100% of the proceeds will go to charity?’ she said in a previous X post.