BIZ BUZZ: Yacht race season 3 coming up

While everyone else is in their running era, the wealthy clients of Bank of the Philippine Islands (BPI) are participating in a different kind of race, and one that is already on its third season.

We’re talking about BPI Private Wealth’s highly competitive Signature Yacht Race Series, which just set sail for its third installment.

Since it was launched in 2023, the event has evolved into a four-leg sailing event, taking yacht enthusiasts across Boracay, Busuanga, Subic and Corregidor.

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But this year’s race isn’t just about the thrill of it all. This season carries the theme ‘Do More for the Philippine Seas,’ encouraging marine conservation and sustainable sailing.

‘This is our call to action: to celebrate not only the thrill of sailing, but also the shared responsibility to preserve the very waters that make this journey possible,’ BPI Wealth president and CEO Tere Marcial said.

‘This season challenges us to sail with deeper intention,’ Marcial added. ‘Because when we honor the sea, we honor life itself-its beauty, its balance and its boundless inspiration.’

Best of luck to the participants and remember to sail responsibly! -Meg J. Adonis

Salesforce coming to PH

San Francisco-based Salesforce, the world’s largest customer relationship management company that uses artificial intelligence, is officially expanding into the Philippines.

This should be good news to Filipino companies that want to tap Salesforce’s ability to help businesses harness their customer data and AI to build better relationships with their customers and thus generate more revenues.

Abraham Cuevas, Regional Vice President and Country Manager for the Philippines, and Gavin Barfield, Vice President and Chief Technology Officer, Solutions for Asean (Association of Southeast Asian Nations), are set to meet with media next month to share how Salesforce’s new Manila office better supports Filipino organizations as they transform into so-called agentic enterprises.

According to Salesforce, agentic enterprises refer to companies where human employees and virtual AI agents work together to perform tasks, make decisions and drive value therefore unlocking more growth opportunities in fiercely competitive sectors.

Department of Information and Communications Technology (DICT) Secretary Henry Aguda is particularly excited about Salesforce’s entry as he believes that its expansion into the Philippines will accelerate the country’s digital transformation. -Tina Arceo-Dumlao

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