At vivo’s recent event in China the company raised the bar on mobile photography and performance once again, this time with its X300 and X300 Pro smartphones. Building on last year’s success of the X200 series in the Thai market, the new models are expectd to deliver a compelling blend of cutting-edge camera technology, flagship-grade performance and luminous display innovation. With a clear focus on portrait and low-light photography, the X300 series positions itself as a serious contender in the premium Android segment.
It is well known in Thailand that vivo is one of the top 2 smartphone brands that consistently produce the best looking and eye pleasing portraits, without any extra software interventions.
The new highlight is the integration of ZEISS optics, including a 200MP main camera and a periscope telephoto lens, alongside a refined aesthetic that introduces new materials and manufacturing techniques.
Both models feature a redesigned camera module using 3D Cold-Carved Glass, a single-piece glass moulding process that reduces the size of the camera bump, enhances durability, and prevents dust accumulation. The X300 Pro further distinguishes itself with a sleeker lens frame etched to resemble professional camera lenses. On the rear, vivo introduces Coral Velvet glass, offering a soft matte texture that resists fingerprints.
The X300 Pro, starting at 5,299 Chinese Yuan, is available in four colours: Brown, blue, white, and black. The standard X300, starting at 4,399 Chinese Yuan, comes in pink, purple, blue, and black.
Camera upgrades are central to the X300 Pro. It sports a 50MP ZEISS main camera with Sony’s new LYT-828 sensor (1/1.28′), enhanced optical stabilisation, and Super Blue Glass for improved light transmission and reduced ghosting. The periscope telephoto lens boasts a 200MP ZEISS APO sensor (1/1.4′), co-developed with Samsung and MediaTek, offering 3.7x optical zoom and up to 100x digital zoom. The ultra-wide and front cameras remain at 50MP, with autofocus and wide-angle capabilities.
The X300, while more affordable, surprises with a 200MP ZEISS main camera using a special ISOCELL HPB sensor, a result of collaboration between vivo, Samsung and MediaTek. It also includes a 50MP ZEISS APO periscope lens with 3x optical zoom, the first time this premium standard appears in a non-Pro model. Both phones support adaptive rear flash, 4K 60FPS video recording, and dual-view shooting.
Under the hood, both models run on the upgraded Dimensity 9500 chipset paired with vivo’s V3+ imaging chip. The Pro adds a dedicated VS1 processor for image and video enhancement. Battery capacity sees a boost with the Pro packing a 6510mAh BlueVolt cell and the X300 a 6040mAh unit, both supporting 90W wired and 40W wireless charging.
vivo also introduces a new zoom lens accessory compatible with both models, offering 2.35x magnification for sharper telephoto shots. Users can attach the lens and activate it via the camera’s settings menu.