ALMAD Group (the group) officially launched September 21, in Hong Kong, is dedicated to harnessing tomorrow’s opportunities across nine transformative paradigms. Founded by renowned entrepreneur Adrian Cheng, the group’s forward-looking portfolio strategically focuses on the digital space and emerging markets, including Mainland China, ASEAN countries, the Middle East and beyond, along the following three directions:
Investing in transformative industries – including culture, entertainment, sports, media, healthcare, commercial management and cultural tourism in emerging markets.
Breaking boundaries in digital and virtual assets.
Globalising the K11 by AC cultural ecosystem.
Adrian Cheng, Founder and Executive Chairman of ALMAD Group, said:’We are living in an era of profound change in the global economy, where new frontiers are emerging at an unprecedented pace. From ideation two years ago, we have been determined to build ALMAD Group as a movement propelling this shift, investing in transformative industries in emerging markets such as ASEAN and the Middle East, while advancing globally in digital assets and cultural industries.’
He added: ‘Our mission is clear: to build what the next generation needs and to shape a future economy filled with possibilities.’
Investing in Transformative Industries in Emerging Markets
Headquartered in Hong Kong, ALMAD Group strives to become the international hub’s iconic global platform and deliver long-term growth with a worldwide footprint. Its industry priorities span culture, entertainment, sports, media, healthcare, commercial management and cultural tourism. These targeted industries not only demonstrate strong commercial viability today but also have the potential to shape the global economy and society over the next twenty years, serving the needs of Gen Z and Gen Alpha in advance.
‘We firmly believe that Hong Kong is a resilient community with a global outlook, widely recognised as a bridge to the world,’ Adrian Cheng stated. ‘As ALMAD Group’s movement evolves, I look forward to unveiling more projects in the near future, showcasing the group’s commitment to transforming vision into action.’
Breaking Boundaries in Digital and Virtual Assets
ALMAD Group aspires to stand at the forefront of Web3 financial innovation, with a forward-looking strategy to explore investments in digital assets, real-world asset (RWA) tokenisation and other emerging opportunities, while remaining attentive to the evolving market and regulatory landscape. Applications leveraging blockchain technology and immersive digital experiences will also be explored across industries, as this wave of creativity unlocks new possibilities.
As a dedicated supporter of new frontiers, Adrian Cheng has long provided early-stage funding to empower technology start-ups. Previous successes include Xiaohongshu, XPeng Motors, Micro Connect and others, enabling these companies to develop groundbreaking solutions and achieve commercial success. He will continue to guide the group’s financial and technology investment strategies, driving dynamic growth to shape the economy of tomorrow.
Globalising K11 by AC Cultural Ecosystem
K11 by AC is a cultural brand and a member of ALMAD Group, driven by Adrian Cheng’s extensive professional experience and his visionary management team. The brand is redefining the cultural landscape by managing retail assets and art and cultural districts for a diverse range of landlords. Its core differentiation lies in cultural content, co-creation of brand experience, commercial management and strong CRM capabilities targeting younger and more affluent demographics.
In addition, K11 by AC’s Anime IP business, Experience 11, is rapidly expanding in Mainland China and the Middle East. It curates experiences with leading Anime IPs from around the world, leveraging its global art network and expertise. This segment strengthens the cultural ecosystem by capturing the fast-growing ACGN (Animation, Comic, Game and Novel) and ‘two-dimensions’ industries, highly popular among Gen Z, Gen Alpha and others.
K11 by AC is also scaling its Gentry Club business – a high-privacy luxury city club for cultural lovers themed around artisanal lifestyle.
A Continued Journey of Business Innovation
ALMAD Group embodies Adrian Cheng’s latest endeavour in pioneering models and ecosystem innovation. He launched K11 in 2008, the world’s first cultural-commerce model seamlessly integrating art, design and retail. His leadership has driven transformative projects, including Victoria Dockside, Hong Kong’s US$2.6 billion global art and cultural district featuring K11 MUSEA.
As ALMAD Group expands Adrian Cheng’s business ecosystem into new and exciting segments, it continues to attract mission-aligned entrepreneurs and strategic investors, advancing a collective journey to realise tangible opportunities.