Advanced Info Service (AIS) has upgraded its digital literacy scheme to promote artificial intelligence (AI) literacy as part of a nationwide skills push.
Saichon Submakudom, chief corporate communications officer at AIS, said the company has partnered with the Ministry of Higher Education, Science, Research and Innovation (MHESI) and Chulalongkorn University to launch “Aunjai Cyber: AI Literacy”, a comprehensive learning programme designed to equip Thais with practical AI knowledge, ethical awareness, and cybersecurity resilience.
The programme is offered free on the Thailand Massive Open Online Course (Thai MOOC) platform under an MHESI initiative, as well as via the AIS LearnDi for Thais platform and the AIS Aunjai Cyber app.
The Aunjai Cyber platform was introduced in 2019 to promote digital literacy and online safety. Having reached more than 1.05 million users, the programme initially focused on basic digital skills and cyber awareness.
However, the emergence of AI as a transformative force across industries has prompted AIS to recalibrate its approach.
Ms Saichon said the transition from digital literacy to AI literacy is not merely an upgrade in curriculum, but a fundamental shift in how individuals engage with technology.
“Digital literacy was about enabling access and safe usage. AI literacy is about empowerment — enabling people to think, create, and make decisions with AI as a partner,” she said.
The new course reflects this philosophy, introducing learners to AI fundamentals, real-world applications and responsible usage, while emphasising the concept of AI as a “thinking companion” that enhances human capability rather than replacing it.
The upgraded programme highlights the deepening collaboration between the private sector, government, and academia to future-proof Thailand’s human capital.
Chulalongkorn University played a central role in developing the curriculum, drawing on expertise from a multidisciplinary faculty and AI specialists to ensure both academic rigour and real-world relevance.
Wilert Puriwat, president of the university, said the initiative reflects a broader shift in the role of higher education.
“In an era defined by AI and rapid technological disruption, universities must go beyond knowledge transfer to shaping individuals who can critically and responsibly engage with technology,” Mr Wilert said.
The MHESI views the initiative as a key pillar in its lifelong learning agenda.
Punpermsak Aruni, deputy permanent secretary of the MHESI, said the collaboration is expected to broaden access to AI education nationwide and support more than 1.8 million learners.
Ms Saichon said one of the programme’s distinguishing features is its accessibility, aiming to reach learners across all demographics, from students to working professionals.
She said AIS and its partners are exploring ways to integrate the course into formal education systems, allowing university students to accumulate learning hours that may be converted into academic credits in the future, bridging informal and formal learning systems.