The Bangkok Post’s Flashcard education campaign has won the second place for Best Publisher, Broadcasting Influencer Campaign in the Thailand Influencer Awards 2025 organised by influencer platform Tellscore.
The 2025 award held under the concept ‘Creators of Change – Changing the World, Path to Survival’ highlighted the roles of creators who leverage story telling and creativity to drive positive impact, whether on individuals, the economy, society or even during periods of political uncertainty and natural disasters, Suvita Charanwong, Chief Executive Officer and Co-founder of the Tellscore, said at the event held at ICONSIAM in Bangkok on Friday.
‘Creators are no longer merely producers of entertainment content, but have become sources of inspiration and knowledge, as well as key drivers of economic and social progress, enabling people to discover new opportunities,’ Ms Suvita said, noting that a key trend this year in responding to the rise of artificial intelligence (AI) is creator-led branding.
‘This approach goes beyond simple differentiation, focusing instead on ‘telling stories with a human connection,’ she said. ‘It communicates what the brand represents, the value it delivers to consumers, and highlights the influencers and creators involved and how they engage with their communities.’
The Flashcard education campaign, created and launched by the Bangkok Post in February 2025, was given the second-prize award in the category Best Publisher, Broadcasting Influencer Campaign.
Chiratas Nivatpumin, Chief Operating Officer of the Bangkok Post, received the award on stage at the event held on Friday evening.
The Post flashcards in the Learning section feature more than 60 vocabulary categories, with Sustainability being the winner for the award.
The campaign used mother and teacher influencers to stimulate its exposure to the society.
‘Speaking for the Post Digital team, the Bangkok Post has been Thailand’s trusted companion for over 79 years-a cornerstone for building English proficiency. As AI and digital learning reshape how we grow, we’re evolving with the times,’ Sutthimas Roongwitoo, First Vice President of the Post Digital Media, said.
‘Through Bangkok Post Learning and our thoughtfully crafted flashcards, we’re here to remain your go-to English learning resource. We’re excited to collaborate with brands who share our vision-because together, we can keep this learning community thriving for generations to come.’
Thailand Influencer Awards 2025 by Tellscore, supported by its major partners, including Thai Life Insurance and ICONSIAM, aims to be the country’s leading platform honouring outstanding influencers, creators and innovative brand-agency campaigns.
The first-place winner in the Best Publisher, Broadcasting Influencer Campaign category was BrandThink x Glow Story.