Global Korean food brand Bibigo recently unveiled special edition ramyun Korean-style instant noodles featuring K-pop band Seventeen on the packaging. This launch is part of the brand’s global campaign with the world-renowned K-pop icons, accompanied by a series of fun and engaging events.
The Bibigo x Seventeen special edition products include Bibigo smoky K-chicken stir-fried ramyun and cheese tteokbokki stir-fried ramyun. An additional flavour with Seventeen packaging will come out in November. These products are currently available at major retail channels 7-Eleven, Lotus’s, Tops, Big C and Shopee.
Bibigo is also hosting a social media event until Oct 23 where consumers who purchase Bibigo ramyun can join by posting proof-of-purchase content on Instagram and TikTok. Three lucky winners of the campaign’s grand prize will receive an exclusive reward, offering them an unforgettable experience with their favourite artists. Additional details about the prize will be shared on Bibigo Thailand’s official Instagram account.
CJ Foods is also holding Bibigo x Seventeen campaign pop-ups at multiple Makro locations in Bangkok. These pop-ups will showcase special edition ramyun products, limited-edition campaign merchandise, Seventeen photocards, mini-games and a variety of exciting content.
The pop-up locations and schedules are as follows
Makro Ladprao: Until tomorrow
Makro Srinakarin: From Friday until Oct 8
Makro Chaeng Wattana: Oct 10-15