Thailand has ample potential to become a cryptocurrency hub in Asia-Pacific, says Binance, as the world’s largest crypto exchange operator identified three pillars to capitalise on growth in the fast-growing region.
SB Seker, the new head of Asia-Pacific for Binance, said Thailand has a lot of potential to further develop the digital asset space, supported by a clear legal framework, crypto awareness among the population and the macroeconomic point of view.
In terms of legal stability, Thailand is ahead of many countries in Asia-Pacific regarding regulations and framework. He said awareness of crypto is moderately high in the country, though there’s always room for further education.
According to Chainalysis’s latest annual report, Thailand ranked 17th in the 2025 global crypto adoption index and seventh in Asia-Pacific, following some of the world’s most dynamic and populous markets, including India, Pakistan and Bangladesh.
This ranking demonstrates Thailand is a significant player in one of the world’s fastest-growing regions for digital assets, said Mr Seker.
Other factors include greater disposable income and the ability of people to make plans about various assets or treasury options, he said.
“These are the pillars for growth and Thailand has all three,” Mr Seker told the Bangkok Post.
Securities and Exchange Commission data indicated the value of digital assets in Thailand as of August 2025 was nearly 100 billion baht, with daily trading value of roughly 3 billion, rising from 91.3 billion and 1.79 billion, respectively, in 2024.
There were 2.83 million digital asset accounts last month, up from 2.43 million accounts last year.
“Thailand has room for further growth. These improving statistics show us the opportunity is high for Thailand to develop as a digital asset hub within the region,” said Mr Seker.
Thailand is critical for Binance to achieve its ambitious goal of reaching 1 billion users by the end of this year.
“Thailand is critical to us in this region, which is why we have a local presence there,” he said.
“Binance TH is our sole presence in Thailand, and we have a full-fledged team, full-fledged resources and we’ve done this when others haven’t. That indicates how critical talent is to us.”
Appointed Binance’s head of Asia-Pacific at the beginning of this month, Mr Seker is equipped with more than two decades of cross-sector experience spanning public service, traditional finance, fintech and digital assets.
His background prior to joining Binance included Crypto.com Group, Ant Group and the Monetary Authority of Singapore.
Asia-Pacific continues to lead in digital asset innovation and adoption, supported by evolving regulatory frameworks and strong grassroots momentum across the region, he said.
“Asia-Pacific is a really big and critical region, which is experiencing rapid expansion of around 60-70%,” said Mr Seker.
In terms of strategies, he said Binance has laid down three pillars for growth in the region.
First is licensing security, which is important in highly regulated financial services. Secondly, going much deeper in education and providing information to improve customers’ literacy.
Third is product innovation to bring more products, services, simplicity, convenience and safety to Binance users globally.
“Our targets are basically making our brands synonymous with safety, with a deep level of engagement with consumers about what the future is in this space,” noted Mr Seker.