Thonburi Wellbeing Co, the residential development arm of SET-listed Thonburi Healthcare Group (THG), has relaunched the Jin Wellbeing County project with a new wellness-oriented branding and plans to develop the next phase with a new investor.
Peerapong Peerachotiwatra, chief executive of Thonburi Wellbeing, said the project launched in 2018 was initially positioned as a senior living community.
However, the concept created a misconception among potential buyers, as many in the target demographic did not identify themselves as elderly.
“Our project came a little ahead of its time,” he said. “We are rebranding it to align with the global megatrend of wellness, which is not limited to the elderly and is relevant to people of all ages.”
Completed in 2020 with a total investment of 3 billion baht, the project’s first phase comprises five seven-storey condo towers with 494 units in two configurations — one-bedroom units of 43 square metres and one-bedroom-plus units of 63 sq m.
The project utilises universal design, featuring wider entrances and walkways, ramps, and extra-large elevators that can accommodate a hospital bed.
Each unit also incorporates safety-focused components, including balcony railings and handrails in the bathroom.
All units are equipped with an emergency call system located by the bed and in the bathroom.
In the event of a resident having an accident or the symptoms of an illness, the system alerts the medical team at Thonburi Burana Hospital, located within the project, which can respond and reach the unit within four minutes on a 24-hour standby basis.
Operated by THG, the hospital, which has 55 beds, provides convalescent and geriatric care, holistic preventive services, advanced treatment, and rehabilitation for both its patients and the elderly.
Phase one occupies 20 rai of the 142-rai site on Phahon Yothin Road in Rangsit in Pathum Thani’s Khlong Luang district.
The remaining 122 rai will be used for future phases. Phase two, planned on 20 rai, will feature eight wellness condo towers targeting younger buyers, with the company seeking partners for joint development.
Some 20 rai near the main road is earmarked for Thonburi Rangsit Hospital, a specialty facility, though development plans have been slightly delayed. The remainder is reserved for wellbeing single-detached houses.
Roughly 60% of phase-one units have been sold, with half already occupied, mainly by active seniors over 60 living alone.
Fewer than 3% are passive seniors, while other units are held by investors renting to local white-collar workers, Chinese entrepreneurs, and American retirees.
The remaining buyers include overseas clients awaiting retirement.
“We completed construction of phase one just as the pandemic hit,” Mr Peerapong said. “We implemented a bubble-and-seal system and froze marketing activities. Now, we are resuming sales.”
The project offers discounts of 1 million baht for smaller units priced at 5 million baht, and 2 million baht for larger units priced at 7 million baht, with the aim of selling at least 20 units in the final quarter of this year.
In August and September 2025, THG informed the Stock Exchange of Thailand it had completed a capital increase totalling around 6.2 billion baht through a private placement with Ramkhamhaeng Hospital Plc and a rights offering to existing shareholders.
“Although Ramkhamhaeng Hospital was already THG’s largest shareholder, holding 24.59% last year, it decided to inject 5 billion baht, raising its stake to 49.99% to strengthen confidence in the THG brand,” Mr Peerapong said.
The move follows the indictment of THG founder Boon Vanasin earlier this year.
Mr Peerapong said Boon and his family now hold less than 10% of the company, with no board seats, staff positions, or voting rights in THG.