The Trade Competition Commission of Thailand (TCCT) is reviewing its competition guidelines covering three key sectors — digital platforms, modern trade, and on-demand delivery services — to ensure they remain relevant to rapidly evolving business models.
A public consultation is open from July 31 to Aug 31, 2026.
Sudharma Yoonaidharma, vice-chairman and acting chairman of the TCCT, said the commission is accelerating efforts to strengthen competition oversight in three priority industries: digital platforms, modern wholesale and retail (modern trade), and on-demand delivery services.
Although the TCCT has already issued regulatory guidelines for some sectors, recent studies of market structures and business practices, together with feedback gathered from businesses in several provinces, indicate that the existing guidelines may no longer adequately reflect today’s fast-changing commercial landscape, he added.
The commission is therefore seeking public input to update the guidelines so they better address evolving business models and market conduct while improving the effectiveness of competition law enforcement.
The commission will also hold discussions on digital platform regulations on Tuesday with related parties, followed by consultations with academics and industry experts on key issues affecting platform-based ride-hailing services on Wednesday.
The findings and recommendations from these engagements will be incorporated into the broader public consultation process.
Recently, the commission approved the formation of two subcommittees: one to regulate digital platform businesses and prevent unfair trade practices, and the other to set guidelines and action plans for competition conditions in the wholesale and modern trade sectors.
The TCCT multi-sided e-commerce platforms guideline, which took effect on March 24, 2026, defines the specific roles of various market participants, including platform operators, online sellers, logistics providers and digital advertisers.
The guideline establishes a legal framework to prevent unfair trade practices and market manipulation, such as predatory pricing, self-preferencing in search rankings and exclusive dealing mandates.
Furthermore, it addresses the technical nuances of algorithmic management and data usage to ensure a competitive environment for all stakeholders.
These mandates aim to protect consumer interests and promote transparency across digital marketplaces by prohibiting activities that lead to market monopolisation.
Regarding food delivery, the TCCT introduced guidelines governing food delivery platforms in 2020.
The rules require platform operators to conduct business fairly, transparently and without discrimination.
The TCCT established formal guidelines in 2019 to ensure fair trade practices between wholesale or retail businesses and their suppliers.