SET-listed Central Pattana Plc (CPN), a leading Thai real estate developer, has announced the launch of “The Central Phaholyothin” — a 21-billion-baht flagship megaproject.
Positioned as “The Landmark of Northern Bangkok”, the project is situated between Vibhavadi Rangsit Road and Phahon Yothin Road and can be accessed from both roads.
It will span 49 rai and feature a total gross building area of 457,409 square metres.
The project includes a world-class Convention Hall measuring 6,700 sq m, designed to host international concerts and global-scale events. The project is scheduled for completion in the fourth quarter of 2026, according to CPN.
Chanavat Uahwatanasakul, president of retail and development at CPN, said the Ladprao-Phahon Yothin area has grown rapidly, and this project will unlock the full potential of the area and elevate it into becoming Bangkok’s next central business district.
Mr Chanavat said the company is also considering further development of the project, such as hotel or residential components.
Prospects for expansion
Nattakit Tangpoonsinthana, CPN’s chief marketing officer, pointed to the business potential of the area and its surroundings.
The nearby Phahon Yothin station of the MRT Blue Line attracts an average of 15,600 passengers a day, while the Ha Yaek Lat Phrao and Phahon Yothin 24 stations of the BTS Green Line carry around 35,100 passengers a day, CPN notes.
The area connects directly to Don Mueang International Airport, which handles about 30 million passengers a year, drawing both Thai and international visitors into the Ladprao-Phahon Yothin zone, Mr Nattakit said.
He added that the catchment area of the zone exceeds 2.5 million. CPN discovered that the local wealth segment’s purchasing power is 2.3 times higher than the Bangkok average; sales per GLA outperforms other city malls by 45%, and visitor frequency is 2.19 times higher than the Bangkok average.
Isareit Chirathivat, CPN’s head of leasing – fashion and luxury, said the area is surrounded by mid-to high-end residences, offices, hotels and educational institutions.
He added that there are currently 472 residential projects surrounding the site. There are 52 office buildings nearby, including 15 Grade A office buildings, reflecting the area’s strong positioning as Bangkok’s future workplace hub. The quality neighbourhood also features 51 schools, including six international schools, nine universities, and 41 hotels, underscoring its premium quality of life.
Dramatic design and features
Juthatham Chirathivat, head of business development at CPN, said the project’s design will be a curated community for new-generation urbanites and multi-generation families.
The landscape design, inspired by the idea of a ‘hug’, evokes warmth and a sense of closeness to nature.
The architecture follows a ‘Collective Rhythms’ concept, embracing diverse design expressions that bring vibrancy and character to every space, with smiles subtly embedded in each design element.
The project features highlights such as the Central Stage, connecting international cuisine on the upper floor with street food below; the Market Hall, a dynamic zone hosting pop-up food events; and the Fashion Playlist, featuring curated fashion houses and street remixes showcasing new-age sports fashion.