The Sufficiency Economy Philosophy (SEP) of His Majesty King Bhumibol Adulyadej The Great, or King Rama IX, is a mechanism for that can be applied globally, says Thapana Sirivadhanabhakdi, ThaiBev CEO.
”The sufficiency economy philosophy can work as the heart of global sustainability,’ he said.
Mr Thapana was speaking on Sunday during the ‘SX Launching Forward’ session at the closing ceremony of the Sustainability Expo 2025 (SX 2025), an annual sustainability exhibition now in its sixth consecutive year.
It was held from Sept 26 to Sunday at the Queen Sirikit National Convention Center.
Mr Thapana also highlighted how this year’s exhibition expanded to include Enactus, the international university students’ network that works on sustainable business models to solve environmental issues and its Word Cup 2025 competition.
While the competition is important in serving as the platform for the younger generation to showcase their innovative and creative ideas, he pointed out the international recognition of SEP is also a goal.
He said the CEO of Enactus has summarised this concept into only one word (‘enough’) and it means that it is sufficient to survive and contribute according to one’s own capacity.
In reality, he added, consumerism leads people to consume more than enough, when they and society would be better off if they kept to a limit.
‘While we believe that we need to reach Mars to ensure the survival of future generations following the predicted degradation of our planet, why aren’t we already protecting it more to secure survival for ourselves and future generations? Therefore, we need to ask ourselves what really is sufficient for us and for our economy to create sustainability,’ he said.