MAI-listed JSP Pharmaceutical Manufacturing (Thailand), a leading distributor of medicines and nutritional supplements, is moving swiftly to capitalise on the surging popularity of the “Janey Live” phenomenon, doubling its investment in online sales channels to meet skyrocketing demand.
According to Pissanu Daengprasert, executive vice-president of sales and marketing, JSP overhauled its marketing strategy for the fourth quarter of 2025, shifting to an online-first approach from the previous 50:50 split between online and offline channels.
The change follows a sharp transformation in consumer behaviour as live commerce continues to demonstrate extraordinary sales power, exemplified by the viral Janey Live phenomenon that has dominated Thailand’s social commerce in recent weeks.
“JSP swiftly adjusted its sales strategy by adopting the Janey Live route — a move that not only boosted sales of our Suphaposod brand products, but also enhanced awareness of JSP as an original equipment manufacturer [OEM] of dietary supplements, pharmaceuticals, herbal medicines and cosmetics,” said Mr Pissanu.
“This created positive outcomes for both of the company’s business lines.”
For 2025, JSP expects total sales of 900 million to 1 billion baht, driven by 10% growth in its OEM segment.
He said the company’s competitive edge lies in pharmaceutical-grade manufacturing standards that have earned the trust of major corporate clients, retail partners and medical professionals increasingly launching their own private-label brands.
To sustain growth, JSP plans to double its marketing budget from last year and focus on rapid-response campaigns aligned with real-time social trends, such as its recent collaboration with Janey Live.
The company also wants to expand its network of Thai and international influencers and artists with strong fan bases to strengthen brand tie-ins and accelerate sales growth in the fourth quarter of 2025.
In addition, JSP continues to invest significantly in research and product development, creating new formulations that address diverse consumer needs.
The company upholds rigorous standards in raw material sourcing and storage to ensure consistent product quality, efficacy and safety.